SearchDay: My Cheese Just Moved

Today's Columns: » My Cheese Just Moved  » Link Marketing for Travel and Tourism Businesses  » PPC Integration, Part 1: Integrating PPC with E-mail  » Are Language Options Hurting Your International Sites?  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  August 6, 2009

Top Jobs Senior Online Media Buyer Los Angeles, United States Sr., Account Executive Marin Software San Francisco, United States New Media positions - AKPD Message and Media AKPD Message and Media Washington, United States Search Engine Marketing Manager - Cleveland AT&T Corporate Valley View, United States Search Marketing Manager Tiny Prints Inc Mountain View, United States More Jobs White Papers More Research Today's Top Story: My Cheese Just Moved Posted by Mike Grehan  Aug 6, 2009 I've been referred to as an agent of change quite a number of times in my professional career. Not just since I moved into online marketing, but long before, when I worked in broadcast media. Much as broadcast was a very fast-moving medium, it never seemed to change direction much. ... » Continue reading Search Engine Watch Experts Columns Justilien Gaspard Link Marketing for Travel and Tourism Businesses  SEW EXPERTS: PROMOTION & LINK BUILDING Good link building is just good marketing. That especially applies to the travel and tourism industry. The trick is targeting the right sites. » Full story » Print version Melissa Mackey PPC Integration, Part 1: Integrating PPC with E-mail  SEW EXPERTS: PROFITABLE PPC Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter. » Full story » Print version Bill Hunt Are Language Options Hurting Your International Sites?  SEW EXPERTS: INTERNATIONAL SEM Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection. » Full story » Print version What is the Value of Social Media? How National Geographic Sold 2,500 Subscriptions in One Day - This complimentary webinar and guide cover: - MarketingSherpa- Which social media tactics are most effective? - National Geographic- 7 social media best practices Omniture- Twitter and Facebook measurement strategies Download the Complementary Guide and Webinar Now News from the Search Engine Watch Blog Yahoo! SEC Filing Reveals Details on Search Deal with Microsoft Posted by Nathania Johnson  Aug 6, 2009 This week, Yahoo! submitted an 8-k filing to the U.S. Securities and Exchange Commission pertaining to the new search deal they've struck with Microsoft. In it are more details on how the plan would unfold. For the first 3 years of the plan, Microsoft will pay Yahoo! $50 million annually. This ... » Continue reading Google Testing New Positioning for PPC Ads Posted by Nathania Johnson  Aug 6, 2009 Hat tip to SEW forum member rodhull who spotted Google repositioning PPC ads to be closer to the organic listings in the SERPs. I could definitely tell a difference when I conducted searches on Google in Internet Explorer and then Firefox. In IE, I could see the test with the paid ... » Continue reading Twitter Goes Down, Falls Prey to Denial of Service Attack [UPDATE] Posted by Nathania Johnson  Aug 6, 2009 Update 12:13pm EST - Twitter.com is finally up for many users, DoS attack still ongoing. Facebook and LiveJournal also experiencing issues. Update: 11:26am EST - Twitter says site is back up but they're still defending against the DoS attack. I personally can't access Twitter.com, can you? Leave a comment. Twitter went down ... » Continue reading Facebook, LiveJournal Also Experiencing Downtime Issues (UPDATE) Posted by Nathania Johnson  Aug 6, 2009 Update: 1:40pm EST - ZDNet has official yet vague word from Facebook: Earlier this morning, we encountered issues within our network that resulted in a short period of degraded site experience for some visitors. No user data was at risk and the matter is now resolved for the majority of users. ... » Continue reading Google Releases Updated Version of Chrome (the Browser) Posted by Nathania Johnson  Aug 6, 2009 A new release of Google Chrome is out and there are quite a few features you'll want to know about. First up, it's faster. When you open a new page while other pages are loading, Chrome prioritizes requests for the new page. (I usually want the older pages to load first, ... » Continue reading Audience for Online Video-Sharing Sites Has Nearly Doubled Posted by Greg Jarboe  Aug 6, 2009 According to a survey by the Pew Research Center's Internet & American Life Project conducted in April 2009, the share of online adults who watch videos on video-sharing sites has nearly doubled since 2006. Fully 62 percent of adult internet users have watched video on these sites, up from ... » Continue reading Google Maps Adds Points of Interest, Needs Some Tweaking Posted by Nathania Johnson  Aug 6, 2009 Google Maps has added a feature I've been wanting for a long time: points of interest. When you're searching a particular area, you'll see restaurants, hotels, historical sites, etc. marked on the map. The more you zoom in, the more you see. Check out this map of Charleston, South Carolina, ... » Continue reading Search Engine Watch Forum Discussions Video Preview on Hover  Aug 6, 2009 Interesting report (to me, anyway) about Bing's ability to offer thumbnail 30-second previews of videos in search results when you hover your mouse over them. Of course, people are complaining that this lets kids get to porn that much easier, but I say, what's the difference between a hover and a ... » Join the discussion Google Testing New SERPs Layout for PPC Ads  Aug 5, 2009 We spotted this earlier today when doing a search with Google in Firefox. The ads no longer float to the right hand side of the page when you expand your browser. They now stay snugly up against the organic listings. Seems to be a test as it was not doing ... » Join the discussion &pws=0: locking out session based results in Google  Aug 5, 2009 Hi, Does anybody know if adding &pws=0 to a Google result url also blocks the session based influences of previous searches, next to blocking the influence of being logged in to your Google Account? » Join the discussion Please help!  Aug 4, 2009 Hi, I have created a heading image(the word heading as a image) and I am calling this heading image thru CSS, so there is no heading text in the source . For the crawlers I have put the same text (heading) inside the h1 tag and hide it using CSS, as you ... » Join the discussion

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