SearchDay: Have We Lost All Control?

Today's Columns: » Have We Lost All Control?  » Use International Search Marketing -- Just Like Google!   » Social, Search, and Branding  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  August 27, 2009

Top Jobs Interactive Director Doe-Anderson Louisville, United States Director, Search Engine Marketing Los Angeles, United States Director of Sales, LA Federated Media Publishing Los Angeles, United States Senior SEM Specialist All Star Directories Seattle, United States SEM Manager QualitySmith Inc Walla Walla, United States More Jobs Today's Top Story: Sage Lewis Have We Lost All Control?  SEW EXPERTS: PROMOTION & LINK BUILDING In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself what you can do to get people talking about it. » Full story » Print version Search Engine Watch Experts Columns Andy Atkins-Krüger Use International Search Marketing -- Just Like Google!  SEW EXPERTS: INTERNATIONAL SEM Google's international business has been growing more than five times faster this year. Search marketers should follow Google's lead and look to expand in the more buoyant economies of the world now, bolstering their strength and competitiveness at home. » Full story » Print version Herndon Hasty Social, Search, and Branding  SEW EXPERTS: BIG BIZ Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation. » Full story » Print version News from the Search Engine Watch Blog Google Book Search Offers Public Domain Books in EPUB Format Posted by Nathania Johnson  Aug 27, 2009 Google Book Search is now supporting downloads of over 1 million public domain books through the EPUB format. EPUB is a free, open-source standard supported by some e-readers. EPUB is text-based and allows text to automatically conform to smaller screens. Many e-readers don't render PDFs too well. Google has taken a ... » Continue reading Yahoo! Enables Inline Viewing for Video Search Posted by Nathania Johnson  Aug 27, 2009 Yahoo! has introduced a somewhat controversial feature into their video search: inline viewing. The feature allows searchers to view videos directly on the search results page instead of taking them to the site where the video is hosted. Of course, if you are one of those sites, you want that traffic ... » Continue reading Google Gets Spammed with Searches for "White People Stole My Car" Posted by Nathania Johnson  Aug 27, 2009 Via NowPublic.com, Google has been spammed with searches for "white people stole my car." The effort has been so big that the phrase has been showing up on Google Trends for a few days. The term, when search, leads to sites that contain viruses and even more spam. According to Google ... » Continue reading Long-Winded? Woofer is the Anti-Twitter Posted by Nathania Johnson  Aug 27, 2009 Do you like to talk? Do you use more than the average number of words other people use a day? Do you get blank stares and/or smile-and-nods as you go on and on about how cute your baby is? Then you're probably just a little frustrated with Twitter's 140 character ... » Continue reading Query Bing from Your Cocoa Apps: Microsoft Releases Bing iPhone and Mac SDK Posted by Nathania Johnson  Aug 27, 2009 If you develop applications for the iPhone or for Mac, you now have the ability to query Bing in your application. Microsoft has released a Bing iPhone and Mac SDK. You can download the SDK from Codeplex. Over at the Bing developer blog, they're touting the advantages of the SDK: The ability ... » Continue reading Search Engine Watch Forum Discussions Google Indexed pages fluxuating wildly  Aug 26, 2009 I have been logging my new site since it launched. The pages indexed by google (site:mysite.com not the webmaster count) has been fluxuating. It started out with a decent # 5-7,000. Since then it has dropped to 5,000 / 3,000 / back to 5,500 / and now it is at ... » Join the discussion Search Results Vary Within the US?  Aug 26, 2009 I know search results can vary from user to user slightly based on search history and such, but do search results vary that much based on Geographic location within the US. I know things change when you search in different countries, but I am talking specifically US. We ... » Join the discussion Phone Call tracking module for Google analytics  Aug 26, 2009 We have an add-on module which allows you to tie phone call tracking and conversions in with Google Analytics from PPC, banner ads, organic rankings, forums etc. http://www.clickthrough-marketing.com/phone-call-tracking.php Does anyone have any other add-ons for Google analytics which help to measure similar calls to action, conversions, marketing actions and results etc ... » Join the discussion

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