SearchDay: Social, Search, and Branding

Today's Columns: » Social, Search, and Branding  » 10 Common SEO Mistakes  » Google Analytics 101, Part 1  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  August 25, 2009

Top Jobs Interactive Director Doe-Anderson Louisville, United States Director, Search Engine Marketing Los Angeles, United States Director of Sales, LA Federated Media Publishing Los Angeles, United States Senior SEM Specialist All Star Directories Seattle, United States SEM Manager QualitySmith Inc Walla Walla, United States More Jobs Today's Top Story: Herndon Hasty Social, Search, and Branding  SEW EXPERTS: BIG BIZ Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation. » Full story » Print version Search Engine Watch Experts Columns Eric Enge 10 Common SEO Mistakes  SEW EXPERTS: ORGANIC SEO Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective. » Full story » Print version Ron Jones Google Analytics 101, Part 1  SEW EXPERTS: SEM 101 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. » Full story » Print version News from the Search Engine Watch Blog Yahoo Updates Search Results Pages Posted by Kevin Newcomb  Aug 25, 2009 Yahoo is rolling out some changes to its search results pages, with a new three-column design that highlights Yahoo apps, related searches, and more filtering options. The changes are being tested with a random set of Yahoo users, and are expected to roll out to all users later this year. In the ... » Continue reading Smart Move: Yahoo Acquires Major Arabic Portal Maktoob Posted by Frank Watsonhttp://www.kangamurramedia.com  Aug 25, 2009 Yahoo's announcement of their acquisition of major Arabic portal Maktoob may be the smartest move the company has made in some time. Maktoob gives them deep penetration in to the Middle Eastern market - a rapidly growing and desired market. "This acquisition will accelerate Yahoo!'s strategy of expanding in high-growth emerging ... » Continue reading Wolfram|Alpha Hard at Work Three Months After Launch Posted by Nathania Johnson  Aug 25, 2009 It's been three months since Wolfram|Alpha launched as a search engine for structured data. But they haven't just sat back and hoped WA took off. No, they've been hard at work attempting to improve upon their search offering. Most of the work has centered around two things: Things that searchers want ... » Continue reading LookSmart Launches Optimal Pricing PPC Model Posted by Nathania Johnson  Aug 25, 2009 LookSmart has introduced a new pay-per-click pricing method they've dubbed Optimal Pricing. The model prices according to traffic type, quality, and volume based on aggregate keyword search traffic on the LookSmart Advertiser Network. "LookSmart is focused on delivering search advertisers the most effective advertiser networks and services for reaching customers ... » Continue reading Blogs Increase Traffic, Links and Indexing According to Hubspot Study Posted by Nathania Johnson  Aug 25, 2009 Ok, you've heard of this blogging thing, heard it might help your business but you're just not sure if it will *really* bring results. A new Hubspot study will have you publishing a blog faster than you can say "55% more visitors." Why would you say that? Because that's the average ... » Continue reading Swiss Official Calls for Google Street View to Be Shut Down Posted by Nathania Johnson  Aug 25, 2009 Hanspeter Thür, Switzerland's federal data protection commissioner, is not remaining neutral on the issue of Google Street View, according to the New York Times. Thür wants Street View to shut down because he says that faces and license plates haven't adequately been blurred out. Google says that it would not shut ... » Continue reading Search Engine Watch Forum Discussions Yahoo Directory - what's in store  Aug 22, 2009 With my directory listing coming up for renewal, at this point in the company's transition, I am debating on what advantages there might be for listings in the coming year. Isn't Yahoo pulling from Bing now? Even though they weren't giving much if any priority to Directory sites in their own ... » Join the discussion Bizarre highlighting in Google SERPs  Aug 21, 2009 I have noticed a strange quirk (error?) in the way Google highlights acronyms in the search results pages. Google is fairly clever in the way it handles acronyms. ie. If you type "PPC" into Google, as well as highlighting "PPC" it will also highlight "Pay Per Click" whenever that shows up ... » Join the discussion Do you think.....Local Business Center?  Aug 18, 2009 Hi Do you think if I list my website in Google Local Business Center then Google will localize my website for my business location which I have mentioned while listing my website on Local Business Center? what if company has physical presence at one location only but serves its services internationally? Thanks in ... » Join the discussion

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