SearchDay: Use International Search Marketing -- Just Like Google!

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Top Jobs Interactive Director Doe-Anderson Louisville, United States Director, Search Engine Marketing Los Angeles, United States Director of Sales, LA Federated Media Publishing Los Angeles, United States Senior SEM Specialist All Star Directories Seattle, United States SEM Manager QualitySmith Inc Walla Walla, United States More Jobs Today's Top Story: Andy Atkins-Krüger Use International Search Marketing -- Just Like Google!  SEW EXPERTS: INTERNATIONAL SEM Google's international business has been growing more than five times faster this year. Search marketers should follow Google's lead and look to expand in the more buoyant economies of the world now, bolstering their strength and competitiveness at home. » Full story » Print version Search Engine Watch Experts Columns Eric Enge 10 Common SEO Mistakes  SEW EXPERTS: ORGANIC SEO Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective. » Full story » Print version Herndon Hasty Social, Search, and Branding  SEW EXPERTS: BIG BIZ Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation. » Full story » Print version News from the Search Engine Watch Blog The Number One SEO/PPC/SMM Marketing Tip You Will Ever Learn Posted by Nathania Johnson  Aug 26, 2009 Have a good product. You could have a great ad position, great landing page copy, and the best conversion rate in all the land, but it won't matter unless you have a great product. It's something I've known for a long time, but now Joel Spolsky is unknowingly backing me up in ... » Continue reading SEO Remains Steady While PPC, Email and Direct Increase Posted by Nathania Johnson  Aug 26, 2009 Engine Ready has released another study revealing the growth rates among various traffic referrers. While SEO showed the least amount of growth in conversion rates and value per visit, it also showed the least amount of decline in order value, which is significant in this economy. For conversion rates and average ... » Continue reading 360i Report Outlines How Google Caffeine Differs from Old Google Posted by Nathania Johnson  Aug 26, 2009 If you've been following Google Caffeine, you know, the new search architecture the search giant has been teasing search marketers with, then you may not be sure what to expect when it's eventually rolled into the main search. Some of us didn't see anything new, others saw big changes. The folks ... » Continue reading Google Maps Adds Arterial Roads to Traffic Layer with Data from Your Phone Posted by Nathania Johnson  Aug 26, 2009 If you commute along a heavily-trafficked highway, you've probably often thought - and tried - alternate ways home. This is a trial-and-error method that can be quite frustrating. Many times, such as rainy days, when traffic is bad in one place - it feels bad everywhere. But Google Maps is hoping ... » Continue reading YouTube to Monetize Individual Viral Videos (Maybe, If They Want To) Posted by Nathania Johnson  Aug 26, 2009 One of the questions asked during the JK Wedding Dance phenomenon was why the owners of the video did not get paid. After all, YouTube, Sony and Chris Brown (artist behind the song) benefited monetarily in a way that they would not have had the video not been made. Now, YouTube ... » Continue reading Search Engine Watch Forum Discussions Google Indexed pages fluxuating wildly  Aug 26, 2009 I have been logging my new site since it launched. The pages indexed by google (site:mysite.com not the webmaster count) has been fluxuating. It started out with a decent # 5-7,000. Since then it has dropped to 5,000 / 3,000 / back to 5,500 / and now it is at ... » Join the discussion Search Results Vary Within the US?  Aug 26, 2009 I know search results can vary from user to user slightly based on search history and such, but do search results vary that much based on Geographic location within the US. I know things change when you search in different countries, but I am talking specifically US. We ... » Join the discussion Phone Call tracking module for Google analytics  Aug 26, 2009 We have an add-on module which allows you to tie phone call tracking and conversions in with Google Analytics from PPC, banner ads, organic rankings, forums etc. http://www.clickthrough-marketing.com/phone-call-tracking.php Does anyone have any other add-ons for Google analytics which help to measure similar calls to action, conversions, marketing actions and results etc ... » Join the discussion

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