SearchDay: Can Social Media Be Measured?

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Today's Top Story: Liana Evans Can Social Media Be Measured?  SEW EXPERTS: SOCIAL MEDIA MARKETING There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Google Analytics 101, Part 2  SEW EXPERTS: SEM 101 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. » Full story » Print version Chris Boggs Common SEO Problems of E-commerce Sites  SEW EXPERTS: SEM CROSSFIRE All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites. » Full story » Print version What is the Value of Social Media? How National Geographic Sold 2,500 Subscriptions in One Day This complimentary webinar and guide covers: - MarketingSherpa- Which social media tactics are most effective? - National Geographic- 7 social media best practices - Omniture- Twitter and Facebook measurement strategies Download the Complementary Guide and Webinar Now News from the Search Engine Watch Blog Microsoft Lobbyists Meet to Thwart Google; Politics as Usual Ensues Posted by Nathania Johnson  Aug 31, 2009 Daily Finance, an AOL site, is reporting that Microsoft's lobbyists hold weekly meetings where the discussion revolves around taking on Google. In attendance are consultants and others who oppose Google. The meetings have become known as "screw Google" meetings by DC insiders. I used to work in politics. I used ... » Continue reading Proposed Bill to Give White House Authority to Control Internet in Emergency Posted by Nathania Johnson  Aug 31, 2009 A proposed Bill in the U.S. Senate would give the White House control of the internet in the case of emergency. The bill, S.773 introduced by Sen. Jay Rockefeller (D-WV) and Sen. Olympia Snow (R-ME) is pretty vague, which is alarming to internet companies and civil rights groups alike. According to ... » Continue reading Facebook to Update Privacy Practices in Response to Privacy Commissioner of Canada Posted by Nathania Johnson  Aug 31, 2009 Facebook has been working with the Office of the Privacy Commissioner of Canada to come up with solutions to concerns that the office has. The updates will take up to 12 months to implement and involve three types of adjustments. New Notifications Facebook will work to encourage users to review their ... » Continue reading Bing Offers Up Image Optimization Tips Posted by Nathania Johnson  Aug 31, 2009 Over on the Bing blog, Todd Schwartz is offering up some tips on optimizing your photos and graphics for image search. Schwartz says that Bing's top image developer recommends the following: Name image files appropriately - For improved relevance, make sure that the file name describes the image appropriately. Alternative image text ... » Continue reading Search Engine Watch Forum Discussions Google not showing all 10 SearchResults  Aug 31, 2009 Has anyone noticed recently that google is only showing 8-9 actual search results for some keywords? I have seen this several times lately. It is like they have started to count Video Results and Shopping Results as part of the normal Web Results. Does anyone know if ... » Join the discussion Google Indexed pages fluxuating wildly  Aug 26, 2009 I have been logging my new site since it launched. The pages indexed by google (site:mysite.com not the webmaster count) has been fluxuating. It started out with a decent # 5-7,000. Since then it has dropped to 5,000 / 3,000 / back to 5,500 / and now it is at ... » Join the discussion Yahoo Directory - what's in store  Aug 22, 2009 With my directory listing coming up for renewal, at this point in the company's transition, I am debating on what advantages there might be for listings in the coming year. Isn't Yahoo pulling from Bing now? Even though they weren't giving much if any priority to Directory sites in their own ... » Join the discussion Top Jobs » Director of Marketing Subway Miami, United States » Web Designer (303512-787) Priceline.com Incorporated Norwalk, » Interactive Director Doe-Anderson Louisville, United States » Director, Search Engine Marketing Los Angeles, United States White Papers

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