SearchDay: The 60 Minute SEO Site Audit

Today's Columns: » The 60 Minute SEO Site Audit  » Of PPC and PBJ: Comparing PPC and SEO Effectively, Part 2  » Developing a Social Media Strategy 101, Part 1  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  August 11, 2009

Top Jobs Vice President, Product Management New York, United States Senior SEM Specialist All Star Directories Seattle, United States SEM Manager QualitySmith Inc Walla Walla, United States Senior Online Media Buyer Los Angeles, United States Sr., Account Executive Marin Software San Francisco, United States More Jobs White Papers More Research Today's Top Story: Eric Enge The 60 Minute SEO Site Audit  SEW EXPERTS: ORGANIC SEO Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less. » Full story » Print version Search Engine Watch Experts Columns Herndon Hasty Of PPC and PBJ: Comparing PPC and SEO Effectively, Part 2  SEW EXPERTS: BIG BIZ More important than combining the two efforts, the way PPC and SEO are measured together and separately can be far more important than getting the two to work together. » Full story » Print version Ron Jones Developing a Social Media Strategy 101, Part 1  SEW EXPERTS: SEM 101 Many businesses want to integrate social media into their marketing mix, but aren't sure where to start. Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. » Full story » Print version News from the Search Engine Watch Blog Meet the New Google. Not That Much Different from the Old Google. Posted by Nathania Johnson  Aug 11, 2009 Ok, so you big time search geeks are going to notice the changes in the new Google architecture. But the vast majority of people? Probably not so much. I know Google said the changes would only be noticeable to "power users" but since they don't always make announcements about what ... » Continue reading It's So On: Facebook Rolls Out Live Feed Search to All Users, Includes Real-Time Updates Posted by Nathania Johnson  Aug 11, 2009 Just hours after announcing its acquisition of FriendFeed, Facebook came out with more big news: it's rolling out its new search to all users. Now, you'll be able to search the live feeds of your friends and everyone. Of course, everyone only includes those who allow their updates to be ... » Continue reading Google Unveils New Search Architecture, Releases Developer Preview Posted by Nathania Johnson  Aug 11, 2009 While Microsoft and Yahoo! have been spending time hashing out a new search deal, Google has spent the past few months secretly working on a new search architecture. The new architecture is only seen by "power users" and web developers. Now, they're ready to test the architecture with a web ... » Continue reading Facebook's FriendFeed Acquisition Could Have Implications for Search (Yes, Search) Posted by Nathania Johnson  Aug 11, 2009 Facebook has acquired FriendFeed, a social media aggregator. As Facebook has looked recently to improve and expand features like its live feed and search, this acquisition makes a lot of sense. FriendFeed makes it easy to share social media updates such as Tweets, blogs, and yes, Facebook updates all in one ... » Continue reading SES San Jose 2009 Kicks Off with Over 5,000 Attendees Posted by Greg Jarboe  Aug 11, 2009 The Search Engine Strategies (SES) San Jose Conference & Expo and Social Media & Video Strategies Forum both get underway on Tuesday, August 11, 2009. More than 5,000 attendees have already registered to attend. I caught up with Matt McGowan, Vice President and Publisher for Incisive Media's Interactive Marketing ... » Continue reading Delicious Founder Regrets Yahoo! Sale, Launches Twitter Tool Posted by Nathania Johnson  Aug 11, 2009 Ben Parr over at Mashable dugg up the news (no pun intended) on Delicious founder Joshua Schachter regretting ever selling Delicious to Yahoo! He said: I wish I had not sold it to them. The cash and freedom do not even come close; I would rather work on a big, popular ... » Continue reading Protect Your Data By Moving to the Google Opt-Out Village Posted by Nathania Johnson  Aug 11, 2009 The Onion reports: Google Opt Out Feature Lets Users Protect Privacy By Moving To Remote Village via Google Blogoscoped » Continue reading Hadoop Founder Leaves Yahoo! for Cloudera Posted by Nathania Johnson  Aug 11, 2009 Doug Cutting is leaving his job working on Hadoop at Yahoo! to work on Hadoop at Cloudera, a Silicon Valley Startup. Cutting founded Hadoop, an open source framework designed to break up large sets of data in order to make them more easily manipulated. Yahoo! obviously uses Hadoop, but other ... » Continue reading Search Engine Watch Forum Discussions Google Caffeine: What have you seen?  Aug 11, 2009 I am noticing differences in how I show up in search results between the old google and the new test version. So far the only thing I have been able to find is that they are using my ecommerce history as a factor. ie: products with sales show up higher. ... » Join the discussion Submitting to directories before optimized?  Aug 10, 2009 My new site is up and running. My item landing pages use the sku info to automatically fill in the metas. However, I have to go through and manually complete the meta's for about 6,000 category levels. I am about 1/2 through this process. Can I go ahead and submit ... » Join the discussion how does bing/yahoo deal affect your seo  Aug 8, 2009 We need some feedback and comments for our views here - www. kpmrs.com/blog/2009/07/press-coverage/how-does-bing-yahoo-deal-affect-yours-website-rankings » Join the discussion crawlers are very much irregular  Aug 7, 2009 Hi I have a website and the home page of it is crawled by crawlers daily but on my services page the crawlers are very much irregular, although I am very much regular with my link building activity. Please help Thanks in advance! » Join the discussion

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