SearchDay: Lies, Damned Lies, and Statistics in Landing Page Optimization

Today's Columns: » Lies, Damned Lies, and Statistics in Landing Page Optimization  » Targeting your Search Advertising for Success  » SEO? That Sounds Like Work  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  August 5, 2009

Top Jobs Senior Online Media Buyer Los Angeles, United States Sr., Account Executive Marin Software San Francisco, United States New Media positions - AKPD Message and Media AKPD Message and Media Washington, United States Search Engine Marketing Manager - Cleveland AT&T Corporate Valley View, United States Search Marketing Manager Tiny Prints Inc Mountain View, United States More Jobs White Papers More Research Today's Top Story: Tim Ash Lies, Damned Lies, and Statistics in Landing Page Optimization  SEW EXPERTS: BY THE NUMBERS The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. » Full story » Print version Search Engine Watch Experts Columns Carrie Hill Targeting your Search Advertising for Success  SEW EXPERTS: LITTLE BIZ Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment. » Full story » Print version Mark Jackson SEO? That Sounds Like Work  SEW EXPERTS: ORGANIC SEO Let there be no mistake: if you're going to do SEO properly -- unless you're willing to outsource everything to an SEO provider -- you're going to need some folks on your team to chip in. » Full story » Print version What is the Value of Social Media? How National Geographic Sold 2,500 Subscriptions in One Day - This complimentary webinar and guide cover: - MarketingSherpa- Which social media tactics are most effective? - National Geographic- 7 social media best practices Omniture- Twitter and Facebook measurement strategies Download the Complementary Guide and Webinar Now News from the Search Engine Watch Blog Google's Conversion Optimizer Popular Among Advertisers Posted by Nathania Johnson  Aug 5, 2009 Google is reporting that Conversion Optimizer is a hit among advertisers. Using second quarter data, the AdWords tool is on track to manage $1 billion of paid search ad spend annually. Conversion Optimizer allows advertisers to bid on a CPA (cost-per-acquisition) basis. Google gave the example of a US-based shoe company ... » Continue reading AOL Adds 'Real-Time Topics' to Home Page Posted by Nathania Johnson  Aug 5, 2009 AOL is the latest to get into the "real-time" publishing game. They've added Real-Time Topics to each section of news on their homepage. When you click on a link in the Real-Time Topics section, it will take you to Love.com, a site that tracks buzz and hot stories. ... » Continue reading Q&A with Marc Poirier, Co-Founder and CMO of Acquisio Posted by Greg Jarboe  Aug 5, 2009 I asked Greg Meyers of iGESSO, LLC to interview Marc Poirier, Co-Founder and Chief Marketing Officer of Acquisio, before SES San Jose 2009. Acquisio is one of the scores of sponsors and exhibitors that you'll want to check out when the exhibit hall is open from 10:00 a.m. to ... » Continue reading SES San Jose 2009 to Feature Search Engine Foosball Smackdown Rematch Posted by Greg Jarboe  Aug 5, 2009 If you attended SES San Jose last year, you may have seen the Search Engine Foosball Smackdown. It was a heated event between Google, Microsoft, and Yahoo! Each search engine sent some of its best foosers to see who would dominate (well, at least who would dominate the ... » Continue reading Dig Deeper Into Airfares with Bing's Flexible Travel Search Tools Posted by Nathania Johnson  Aug 5, 2009 When you're planning to fly, finding the best price is usually a priority. Being flexible with your travel dates or airports can usually help in securing a lower price. Bing has some pretty cool travel search tools to help you get a great deal. When you visit Bing.com/travel, scroll down ... » Continue reading Delicious Updates with New Search, Email and Tweet Features Posted by Nathania Johnson  Aug 5, 2009 Social bookmarking site Delicious, which is owned by Yahoo!, has been updated with some snazzy new features to make your bookmarking experience easier. New search tools have been added that allow you to search a given date range and/or filter down by tag. Search results will also display rich media ... » Continue reading Flickr Updates Design of Search Results Posted by Nathania Johnson  Aug 5, 2009 Yahoo! owned Flickr has given a makeover to its search results page. Now, instead of scrolling through a single stream of images, you see a grid. You can filter by size by checking your selection at the top right of the results. Also, mouseover a single result and look for an ... » Continue reading Tweetblocker - Blocked! Posted by Byron Gordon  Aug 5, 2009 Folks, the next time you come up with a great new Twitter tool and you want to get the word out to all of the world, you might want to consider if you're website is capable of handling the GARGANTUAN amount of traffic it might receive from eager to try ... » Continue reading 125,000 People Have Attended NACA's Save the Dream Events Posted by Greg Jarboe  Aug 5, 2009 According to the St. Louis Post Dispatch, NACA says 40,000 people attended its Save the Dream event in St. Louis last weekend. KTVI Fox 2 in St. Louis reported the same figure in their coverage below. According to NACA, 50,000 people attended it's event in Chicago the weekend before ... » Continue reading Search Engine Watch Forum Discussions Google Testing New SERPs Layout for PPC Ads  Aug 5, 2009 We spotted this earlier today when doing a search with Google in Firefox. The ads no longer float to the right hand side of the page when you expand your browser. They now stay snugly up against the organic listings. Seems to be a test as it was not doing ... » Join the discussion &pws=0: locking out session based results in Google  Aug 5, 2009 Hi, Does anybody know if adding &pws=0 to a Google result url also blocks the session based influences of previous searches, next to blocking the influence of being logged in to your Google Account? » Join the discussion Please help!  Aug 4, 2009 Hi, I have created a heading image(the word heading as a image) and I am calling this heading image thru CSS, so there is no heading text in the source . For the crawlers I have put the same text (heading) inside the h1 tag and hide it using CSS, as you ... » Join the discussion more profitable to rank in bing?  Jul 30, 2009 Considering the difference in traffic for the #1 spot and the say #3 spot (and everything below) is so extreme, would it make sense to try to rank #1 in bing and compete with nobody as opposed to trying to rank #1 in Google and competing with everybody? Of course a ... » Join the discussion

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