Wednesday, August 19, 2009

Search Engine Guide - Which Internet Yellow Pages Sites Do You Need to Focus On?

Search Engine Guide

August 19, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Miriam Ellis

Which Internet Yellow Pages Sites Do You Need to Focus On?

by Miriam Ellis

While Internet Yellow Pages fight for top spots in the SERPs, Local Search Marketers continue their love-hate relationship with Google's omnipotent position in the Local world. Andrew Shotland and Matt McGee tell it like it is. If you're into Local, tune into this!...

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David Carberry

What Is On the Search Radar for 2010 and Beyond?

by David Carberry

Where to Next? A brief summary from SES, the panel topic was the future of search.  Anne Kennedy from Beyond Ink moderated the session with a group of prognosticators on what they believe we will see on the horizon for search marketing....

Mack Collier

How 'Shareable' Is Your Social Media Content?

by Mack Collier

One of the great things about social media is how quickly an idea can spread via truly 'social' tools and networks. But even though it's becoming easier every day to share social media content, you still need to create content that people WANT to share.

Stoney deGeyter

Putting SEO Frosting on a Website Dung Pile

by Stoney deGeyter

In SEO there are situations where a site is so bad that you pretty much need to burn it to the ground before you can build it right. Otherwise you're just adding SEO frosting onto a website dung pile.

Eric Brown

Repackaging Can Be Remarkable Marketing

by Eric Brown

So, Your Marketing Budget is shrinking with the contractions of the economic conditions, are you sitting back or are you rising to the occasion with something Remarkable, something worth talking about, and something that may Enhance Your Customers Experience? There are lots of ways to break away, take a look at how JetBlue Airways "Repackaged" by offering an "all-you-can-jet" pass for $599 in which passengers can book an unlimited number of flights within a one-month span. Pretty brilliant marketing wouldn't you say?...

Eric Brown

We Are Knee Deep Into This Recession, How Are Things Going

by Eric Brown

So, we are knee deep into this recession, how are things going? There are likely a few more choices than you think or at least that first come to mind to improve your stance in the marketplace. Here is what we are learning at our Small Business, we can do more with less. Yep, and so can you and your organization....

David Carberry

Search Engine Strategies Kickoff - Keynote Clay Shirky

by David Carberry

The Search Engine Strategies convention kicked off in San Jose, and the Opening Keynote was Clay Shirky.  Shirky gives an overview of his book "Here Comes Everybody," and delves into the details of how Media has evolved over the years....

David Carberry

SES San Jose panel - Small Voices, Big Impact, Social Media for the Little Guy

by David Carberry

If you are a small business you have a smaller segment and you need to use proven tools.   If you jump to an upstart social media site that might disappear, it's a waste of time, and you have wasted your time and money.  Don't put time and effort into something that is a flash in the pan....

Manoj Jasra

Interview of Larry Kim of WordStream

by Manoj Jasra

Yesterday at Search Engine Strategies in San Jose we caught up with Larry Kim and got his insight on his new keyword research product, WordStream. Larry is the VP of WordStream and he provided a lot of the early vision behind the technology....

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Video Cast

Sage Lewis

Sage Lewis

Digg CPC Ads

by Sage Lewis

Digg is rolling out a beta program of a new ad platform. The ads will appear along with submitted content, except they will clearly be marked as sponsored advertising. The more an ad is voted up, the lower cost-per-click (CPC) the ad will enjoy. The more the ad is buried, the higher CPC....

Sage Lewis

WordStream Interview with Tom Demers

by Sage Lewis

I sat down with Tom Demers to talk about WordStream. WordStream looks to organize and update your key phrases in a new way. This is a very affordable tool that might help you continue to expand your key phrase universe....

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Readers Respond

In response to... Putting SEO Frosting on a Website Dung Pile

Great post and very timely.

I have just been pulling my hair out working on just a site. Loads of images blocked in together, back button navigation and dreaded JS all over the place.

What I have found though, which may be helpful for others, is this has enabled me to offer a low cost 'starter' package, by using keywords, metatags etc on their site, adding analytics, so they can feel more 'at one' with their site and understand the way it works, limitations and potential. We also give them a link building strategy for them to work on.

After that can sit on their site for a while and see how visitors interact before going for a rebuild.

Our little silver lining.

Kiki
The Web Mob
Search Engine Optimisation | Website Design | Coolum Beach | Sunshine Coast



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