SearchDay: In Social Media, Come Bearing Gifts

Today's Columns: » In Social Media, Come Bearing Gifts  » Developing a Social Media Strategy 101, Part 2  » Observations from SES San Jose  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  August 17, 2009

Top Jobs Director, Search Engine Marketing Los Angeles, United States Senior SEM Specialist All Star Directories Seattle, United States SEM Manager QualitySmith Inc Walla Walla, United States Senior Online Media Buyer Los Angeles, United States Sr., Account Executive Marin Software San Francisco, United States More Jobs White Papers More Research Today's Top Story: Liana Evans In Social Media, Come Bearing Gifts  SEW EXPERTS: SOCIAL MEDIA MARKETING When you come storming into a community with only your marketing message, you're no better than a party crasher. It's imperative that you understand the community you're dealing with, and come prepared to add value to the community. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Developing a Social Media Strategy 101, Part 2  SEW EXPERTS: SEM 101 Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek. » Full story » Print version Joshua Palau Observations from SES San Jose  SEW EXPERTS: OUTSOURCED The world of search is getting more mature and continues to have tremendous importance. Despite the economic downturn, people came out to share and learn more about how to advance their businesses through search. » Full story » Print version Buy Relevant Links Today! Find links for your niche in the largest publisher network. Text Link Ads will work with you to find you relevant links. Buy traditional links or links within content and see the results! Join now and get $100 off your first order! News from the Search Engine Watch Blog Bing Allows Search of Domains on a Single IP Address Posted by Nathania Johnson  Aug 17, 2009 Here's a great tip via Google Blogoscoped (even though this tip has to do with Bing). Want to find out if any other domains are associated with your domain's IP address? Bing allows you to find out. Use a site that looks up the IP address of a domain such as ... » Continue reading 6 Google Updates: AdSense, Street View, Reader and More Posted by Nathania Johnson  Aug 17, 2009 Got a case of the Mondays? Here are 6 Google updates to keep your mind curious through the 3pm slump. Google Maps has added Picasa photos to Street View. Google AdSense is conducting email interviews to get a better sense of what publishers want. Also, AdSense has launched a Category Filter beta for ... » Continue reading Hunch Quickly Does Away With Spotlight Search in Favor of More Standard Results Page Posted by Nathania Johnson  Aug 17, 2009 Hunch has been around for a couple of months and is already doing away with their original search format. Instead of a menu popping up to help you search, now you just type and submit. Then, a list of results pop up. Hey that sounds familiar. To be fair, the results ... » Continue reading A Chat with Michael Fischer of Coldwell Banker Real Estate Posted by Greg Jarboe  Aug 17, 2009 I have seen the future of YouTube, and it works! Last week, I had "A Chat with Michael Fischer" at the Social Media & Video Strategies Forum in San Jose. Fischer is the Senior Vice President of Marketing at Coldwell Banker Real Estate LLC. We talked about coldwellbanker's Channel on ... » Continue reading Google AdWords Releases New Search Ads Quality Guide, Display Ad Builder Templates Posted by Nathania Johnson  Aug 17, 2009 Google AdWords has released a couple of important updates that you'll want to know about. First up, there's a new Search Ads Quality Guide. This is an introductory guide for understanding Quality Score and how you can improve it. Secondly, the Display Ad Builder is getting new templates. They are a ... » Continue reading Twitter to Officially Adopt ReTweeting (And You Might Not Like It) Posted by Nathania Johnson  Aug 17, 2009 Twitter is planning on making the act of ReTweeting an official Twitter feature. Right now, it's just some crazy phenomenon started by users. It wasn't all that far-fetched, really. People have been using @username to respond to comments on blogs for years. However, Twitter plans to post those ReTweets in a ... » Continue reading Bing Shopping Doing Very Well Since Launch Posted by Nathania Johnson  Aug 17, 2009 New Hitwise data is showing Bing Shopping's market share growing by 169% over 2 months. The first week of Bing's launch, Shopping debuted at 4.04%. Last week, Bing Shopping came in at 10.86% in the comparison shopping niche. That's an awesome rise that anyone would like to see in their ... » Continue reading Search Engine Watch Forum Discussions AdWords - There's Money in Mouseovers  Aug 14, 2009 I've been playing with AdWords Display Ads, and getting good results. But I notice something very interesting. My Mouseover Rate is 10X or 20X my CTR. Bottom line: If AdWords Display Ads supported clickable mouseover actions Google would make a ton more revenue, and advertisers would get way higher CTRs. A ... » Join the discussion Anyone Seen An Increase From Bing?  Aug 12, 2009 Not sure what to attribute it to, but I've noticed stronger-than-expected sales from Bing/MSN over the last couple weeks. Still coming in a distant third to Google and Yahoo, but my conversion rate was just under 5% for last week on Bing. Anyone else noticing a new spark in their ... » Join the discussion Search Stats for Google Alerts  Aug 12, 2009 Perhaps this data exists, but if not would it not be great if: We had a report for keyword queries Google Alerts users have set up in their alert/reader accounts? This way we could target PR and Web pages to these users. Yes, search query reports provide insight, but Google certainly has the ... » Join the discussion Google Caffeine: What have you seen?  Aug 11, 2009 I am noticing differences in how I show up in search results between the old google and the new test version. So far the only thing I have been able to find is that they are using my ecommerce history as a factor. ie: products with sales show up higher. ... » Join the discussion

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