SearchDay: Social Media: Fad or Revolution?

Today's Columns: » Social Media: Fad or Revolution?  » Rupert: Pass the Media Giant on to Younger Minds  » Developing a Social Media Strategy 101, Part 1  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  August 10, 2009

Top Jobs SEM Manager QualitySmith Inc Walla Walla, United States Senior Online Media Buyer Los Angeles, United States Sr., Account Executive Marin Software San Francisco, United States New Media positions - AKPD Message and Media AKPD Message and Media Washington, United States Search Engine Marketing Manager - Cleveland AT&T Corporate Valley View, United States More Jobs White Papers More Research Today's Top Story: Erik Qualman Social Media: Fad or Revolution?  SEW EXPERTS: SOCIAL MEDIA MARKETING Is social media a fad or the biggest shift since the Industrial Revolution? Welcome to the Social Media Revolution. » Full story » Print version Search Engine Watch Experts Columns Frank Watson Rupert: Pass the Media Giant on to Younger Minds  SEW EXPERTS: SEM CROSSFIRE Murdoch is the stuff of legends in the newspaper and traditional media arena. But Murdoch needs to step aside for younger minds to guide News Corp. into the next stage of the electronic age. » Full story » Print version Ron Jones Developing a Social Media Strategy 101, Part 1  SEW EXPERTS: SEM 101 Many businesses want to integrate social media into their marketing mix, but aren't sure where to start. Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. » Full story » Print version News from the Search Engine Watch Blog Publicis to Buy Razorfish from Microsoft Posted by Kevin Newcomb  Aug 10, 2009 Microsoft unloaded a potential conflict of interest today when it agreed to sell Razorfish to Publicis for $530 million. Microsoft had picked up Razorfish (then known as Avenue A | Razorfish) as part of its 2007 acquisition of aQuantive. That put Microsoft in a position where it was selling ads to ... » Continue reading Microsoft adCenter Addresses Accusations of Illegal Pharmacy Advertisements Posted by Nathania Johnson  Aug 10, 2009 Earlier this week, a report from LegitScript.com and KnujOn stated that 89.7% of Bing's ads for online pharamacies were from illegally operating pharmacies. Microsoft's adCenter has responded by saying the report is true, but the number of violations is substantially lower. adCenter uses PharmacyChecker.com to verify pharmacy advertisers. PharmacyChecker.com is a ... » Continue reading CitySquares Incorporates Facebook Connect Posted by Nathania Johnson  Aug 10, 2009 Fast-growing local search engine CitySquares has incorporated Facebook Connect. Now, you can use your Facebook account to sign into the site. When you do, you can invite Facebook friends to CitySquares and control which information from Facebook you want visible on the local site (name, hometown, birthday, etc.) The CitySquares teams plans ... » Continue reading Yahoo! Shopping Launches Deals Site Posted by Nathania Johnson  Aug 10, 2009 Yahoo! Shopping has launched a new site featuring deals and online coupons from around the web. It's called....wait for it....Yahoo! Deals. Find it at http://deals.yahoo.com. Online couponing has been on the rise for awhile, but the momentum increased when the economy went south. A Yahoo! survey shows that 43% of participants ... » Continue reading Bing Adds UFC Fighters to Instant Answers Posted by Nathania Johnson  Aug 10, 2009 If you're into UFC (Ultimate Fighting Championship), then you have a new way to get quick info on the mixed martial arts organization. Bing has added UFC athlete information to its Instant Answers feature. Simply type the athlete name into the Bing search box and you'll get the Instant Answer: This update ... » Continue reading AdGooroo Adds Three New Features to Search Marketing Tool Posted by Nathania Johnson  Aug 10, 2009 AdGooroo announced today at SES San Jose that they've added three new features to their search marketing tool, SEM Insight. One of the features is called Budget Analyzer and it helps track what competitors are spending on paid search impressions, clicks, click-thru rates (CTR) as well as their total spend. "With ... » Continue reading Acquisio Acquires Landing Page Maker Emovendo Posted by Nathania Johnson  Aug 10, 2009 Acquisio, a provider of paid search management software, has announced the acquisition of landing page maker Emovendo. The acquisition includes Emovendo's flagship product PageVester, a landing page application. "We're thrilled to announce the latest addition to our offering. This is an important milestone. Our customers will soon be able to gain ... » Continue reading Marin Software Adds Features, Experiences Client Growth in Tough Economy Posted by Nathania Johnson  Aug 10, 2009 Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. The new additions employ advanced ROI-based campaign management features to help search marketers move beyond a singular focus on bid management. "Today's search market place is highly dynamic with growing competition, the ever-present need ... » Continue reading Search Engine Watch Forum Discussions Submitting to directories before optimized?  Aug 10, 2009 My new site is up and running. My item landing pages use the sku info to automatically fill in the metas. However, I have to go through and manually complete the meta's for about 6,000 category levels. I am about 1/2 through this process. Can I go ahead and submit ... » Join the discussion how does bing/yahoo deal affect your seo  Aug 8, 2009 We need some feedback and comments for our views here - www. kpmrs.com/blog/2009/07/press-coverage/how-does-bing-yahoo-deal-affect-yours-website-rankings » Join the discussion crawlers are very much irregular  Aug 7, 2009 Hi I have a website and the home page of it is crawled by crawlers daily but on my services page the crawlers are very much irregular, although I am very much regular with my link building activity. Please help Thanks in advance! » Join the discussion RushmoreDrive shuts down  Aug 7, 2009 RushmoreDrive.com, an Ask spinoff aimed at black people, gave it up a few weeks ago and shut down. Lesson learned: do not create a search engine with a 7-second load time for each view of the home page. » Join the discussion

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