SearchDay: 25 Design Best Practices for Your Small Business Web Site

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Top Jobs Online Marketing Manager ThomasNet New York, United States Online Advertising Sales - Manager, Pricing & Inventory The Taunton Press Newtown, United States Senior Sales Executive Resonate Networks Alexandria, United States Director, Ad Operations Resonate Networks Alexandria, United States Publisher Recruitment Manager Resonate Networks Alexandria, United States More Jobs Today's Top Story: Carrie Hill 25 Design Best Practices for Your Small Business Web Site  LITTLE BIZ Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. Use this list to get a good start on finding the best Web site platform and design elements for your businesses audience. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson Keyword Research for Search Engine Optimization  AU NATURAL All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target, don't understand their worth, and don't understand the competitive landscape associated with trying to rank/get traffic from these keywords. » Full story » Print version Improved management and results of pay-per-click campaigns. Demonstrate marketing's contribution to the bottom line. Generate more leads - and more high-quality leads. Do more with integrated marketing tools. Request a demo of Lyris HQ now. News from the Search Engine Watch Blog LinkedIn's New Search Platform Goes Live Posted by Nathania Johnson  Nov 25, 2008 A month ago, LinkedIn unveiled its new search platform. Now they're rolling it out to their 31 million users. Here's what you can look forward to in the new search platform: Suggestive Search - When you type into the search box, a list of suggested names from your contacts pops up. ... » Continue reading WebTrends Taps Microsoft, Yahoo Vet as VP of Marketing Posted by Nathania Johnson  Nov 25, 2008 Former Microsoft and Yahoo employee, Jascha Kaykas-Wolff, is heading to WebTrends to become their Vice President of Marketing. Kaykas-Wolff comes to WebTrends directly from a business consulting firm, but previously held senior management roles at Microsoft and a management role at Yahoo. WebTrends CEO Alex Yoder said, ���Jascha is a veteran ... » Continue reading Google 'Layoffs' Are Actually Cuts to Contractor Workforce Posted by Nathania Johnson  Nov 25, 2008 On Sunday, Web Guild spread fear around the internet by 'exposing' Google's quiet layoffs, which were said to be upwards of 10,000 employees. And Google was supposedly getting away with it through secretive loopholes that only corporate lawyers know about. They were hiring workers and not paying them benefits. Actually, those ... » Continue reading Retail Search Ad Spend Up 33% So Far in Q4 2008 Posted by Nathania Johnson  Nov 24, 2008 SearchIgnite has released data showing that the search ad spend for retailers is up 33% so far in the fourth quarter of 2008. The reason appears to be that multi-channel marketers are funneling more money to search, which has strong data on ROI. ���With the current economic climate leading up ... » Continue reading Search Engine Watch Forum Discussions AdWords Expands Automatic Matching  Nov 25, 2008 We've seen a bunch of new accounts added to the AdWords Automatic Matching trial. Looks like they're getting ready to roll out the service across all accounts in the not-too-distant future. Got screenshots and a bit more detail in a post on our news site: http://www.accuracast.com/search-daily-news/ppc-7471/automatic-matching-introduced-in-google-adwords-accounts/ » Join the discussion SearchWiki  Nov 21, 2008 Have you seen this new feature they're calling SearchWiki? It just appeared on my browser today. You can add, delete, and rank the search results - it's supposed to customize/personalize your search results and only your search results. However, it also says "You can also see how other ... » Join the discussion Optimizing localized web sites  Nov 23, 2008 Hi, everyone. I will be doing organic optimization for a US web site that plans to later publish localized versions in France, Mexico, and Germany and wants me to provide SEO guidance for those sites as well. Other than attracting local links to the country-specific sites, is there anything else ... » Join the discussion

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