SearchDay: Assembling Your Landing Page Optimization Dream Team, Part 4

Today's Columns: » Assembling Your Landing Page Optimization Dream Team, Part 4  » The Small Business Guide to Choosing Keyword Phrases  » Social Media and SEO -- Friends with Benefits?  » Revisiting My 2008 Search Predictions  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay December 24, 2008

Top Jobs 906597 Target , United States 912435 Target , United States Account Executive- Platform Sales ContextWeb New York, United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States , United States Site Manager BankingMyWay.com New York, United States More Jobs Today's Top Story: Tim Ash Assembling Your Landing Page Optimization Dream Team, Part 4  BY THE NUMBERS We've outlined several of the key roles needed for a successful landing page optimization program. Today, we'll look at the final three roles: the programmer, system administrator, and quality assurance tester. » Full story » Print version Search Engine Watch Experts Columns Carrie Hill The Small Business Guide to Choosing Keyword Phrases  LITTLE BIZ Keyword effectiveness index, or KEI, can help you decide which keywords are worth targeting, and which ones you are most likely to be able to compete on. Being realistic about what a page can do is a really important step in choosing the right keyword for that page. » Full story » Print version Mark Jackson Social Media and SEO -- Friends with Benefits?  AU NATURAL You might be using social networks like Facebook or LinkedIn for the networking opportunities. And, you may use the connections and dialogue in work applications. For those of you whose responsibilities -- either directly or indirectly -- involve organic Web site optimization, let's look at how you can get SEO benefits out of social networking. » Full story » Print version William Flaiz Revisiting My 2008 Search Predictions  OUTSOURCED The holiday season is a time for both celebration and quiet reflection. After the roller coaster of a year SEO has had, there's room for a little of both. Before we take a look at what's coming down the line next year, let's take a moment to review Bill's predictions for 2008. » Full story » Print version Register Now to attend the Yahoo! Searchlight Award Show. Go to searchlightaward.yahoo.com. News from the Search Engine Watch Blog Online Spending Soared Last Weekend Before Christmas by 98% Posted by Nathania Johnson  Dec 24, 2008 You didn't read that wrong. Online spending increased by 98% last weekend, compared to last year's last weekend before Christmas. A winter weather event in the Northeast likely caused the surge, which may have come at the expense of brick and mortar stores. But let's take the good news where we ... » Continue reading Considering a Last Minute Gift Card? You're Not Alone Posted by Nathania Johnson  Dec 24, 2008 It's Christmas Eve. If you're in need of a last minute gift, might I suggest gift cards? You won't be alone, contrary to reports that gift cards are on their way out. At least, that's according to new data on gift card searches released by Hitwise. Sure, there's been a dip ... » Continue reading On the Go or at Home: Keep Tabs on Santa's Whereabouts Posted by Nathania Johnson  Dec 24, 2008 If your kids are like mine, it's been a bit difficult for them to sit still, focus on anything and have good behavior because of their extreme excitement about opening presents tomorrow. Need help keeping them occupied? Let them track Santa via the interwebs. Google is the official partner of NORAD ... » Continue reading Twitter Brings Back People Search Posted by Nathania Johnson  Dec 24, 2008 Want to find a person by name on Twitter (again)? Well, now you can (again). Twitter has brought back the ability to search for a person by name. Once you're signed in, look for the "Find People" link on the navigation bar on the top right hand corner. Twitter says the ... » Continue reading Microsoft to Announce Second Quarter Earnings January 22, 2009 Posted by Nathania Johnson  Dec 24, 2008 Microsoft will announce second quarter earnings (their fiscal year begins July 1) on January 22, 2009. A live webcast will be available at 2:30pm PST at http://www.microsoft.com/msft. It will be interesting to see if anything is said about Cashback and its affect on Live Search. In November came word that the ... » Continue reading Digg Adds New Twitter Feeds Posted by Nathania Johnson  Dec 24, 2008 You can track Digg via RSS. You can track Digg by simply visiting the site. Now you can track a variety of Digg topics via Twitter. This is awesome because if you're like me and keep your Twitter client open most of the day, you'll always know when things are going ... » Continue reading Get nine tips that will optimize your PPC results. In this free guide you'll learn how to: • Understand the Google AdWords structure • Organize, separate & filters campaigns for better tracking • Organize ad groups around keywords • Use the "Sculpture Method" to keep campaigns under control • Conduct controlled experiments...and more! Download the free 9 Tips to Optimize PPC Results Guide now. Search Engine Watch Forum Discussions Keyword Domain Vs. Brand Domain �� Strategy?  Dec 24, 2008 Hello All, I was thinking about a possible ��strategy�� and was looking for your opinions. What if it was possible to get a domain with a keyword I want to rank for; let��s use ��Blue-Widgets.com�� as an example. Now let��s say I have gotten 30 links from random sites to ��Blue-Widgets.com�� and ... » Join the discussion AdWords and Analytics interface  Dec 23, 2008 Hi, Is it possible to differ SEO information from the AdWords tools? To put it more simple: the people in my company in charge of Google PPC campaigns need to have access to reports and information for paid ads. Still, I wouldn't like to allow them access to SEO data and Analytics. Is ... » Join the discussion Google and YouTube  Dec 9, 2008 Hi all, A question regarding video content on website: I use today in my websitea a video streamer in order to play video files. I had an idea to upload video files to YouTube and to embed it in, instead the media streamer. In which way Google will show relevant search results? will ... » Join the discussion Google Toolbar PR Not Visible  Dec 20, 2008 hi all, i hear a lot of noise about toolbar PR. It seems it can be seen somewhere around the google toolbar in the browser. However i am using firefox and cant see any PR stats near the google toolbar. Has it been discontinued? me using XP » Join the discussion Can static html website be stuffed with links by spammers  Dec 15, 2008 hi , i just saw two links of my own website below my footer which i havent put. The thing is the website is static html. Is there a way by which anyone can stuff a link on a static html website. Really confused. Lost the first page ranking too some time ... » Join the discussion

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