SearchDay: Local Search: Where's the Love?

Today's Columns: » Local Search: Where's the Love?  » SES Chicago 2008 Recap  » PPC Landing Pages: PPC Visitors Have ADD  » Link Building Strategies in Troubled Economic Times  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay December 19, 2008

Top Jobs 906597 Target , United States Account Executive- Platform Sales ContextWeb New York, United States 912435 Target , United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States , United States Site Manager BankingMyWay.com New York, United States More Jobs Today's Top Story: Michael Boland Local Search: Where's the Love?  VERTICAL SEARCH Local search sometimes seems like Rodney Dangerfield: It can't get no respect. But there have also been glimmers of hope for local, if you watch closely enough. » Full story » Print version Search Engine Watch Experts Columns Chris Boggs SES Chicago 2008 Recap  SEM CROSSFIRE Launch, analyze, refine analysis techniques, adjust and repeat. Search marketing these days shines most brightly because of our ability to provide exact measurements and consistently greater ROI. » Full story » Print version David Szetela PPC Landing Pages: PPC Visitors Have ADD  PROFITABLE PPC The first and most important objective of the landing page is to convince the visitor that they've come to the right place. If this crucial first step doesn't happen, most visitors will hit the back button and click on one of your competitor's ads. » Full story » Print version Sage Lewis Link Building Strategies in Troubled Economic Times  LINK LOVE Without social media and the search engines, we would likely have a different President-Elect. A significant drive of Obama's campaign was his social media blitz, while the Republicans never really figured out the new 2008 media landscape. » Full story » Print version Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. News from the Search Engine Watch Blog YouTube Rolls Out HD, Niche Landing Pages Posted by Nathania Johnson  Dec 19, 2008 YouTube has enabled HD viewing following the recent format change to a wider layout for videos. In case you're HD unaware, high def videos require a widescreen format for optimal viewing. That's why all the fancy pants LCD HD tvs are widescreen. YouTube was prepping for HD videos online with ... » Continue reading Google Enables Cross-Language Search for Enterprise Search Appliance Posted by Nathania Johnson  Dec 19, 2008 If your business is global, then you likely have many documents in foreign languages. In order to help employees find documents in languages other than their first, Google has enabled cross-language searching for enterprise customers using the Google Search Appliance. Queries will be passed through a translation engine which will enable ... » Continue reading Viacom and NBC Take Note: Universal Music (and Others) are Making Tens of Million$ on YouTube Posted by Nathania Johnson  Dec 19, 2008 Instead of suing or shunning YouTube, Universal Music, the largest recording company in the U.S., is making tens of millions of dollars from music videos, according to CNET. They have a revenue-sharing agreement with YouTube for the ads the online video network has increasingly been displaying. And it's working. Universal's YouTube channel ... » Continue reading Google Search Results Now (Visually) Optimized for the iPhone and G1 Posted by Nathania Johnson  Dec 19, 2008 Google has launched visually optimized search results that are designed to fit the screens of the iPhone and G1 mobile devices. With the new look, users shouldn't have to zoom in or scroll side to side. The update was previously released on the iPhone, but only when you manually went to ... » Continue reading WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> Search Engine Watch Forum Discussions Duplicate Content Issue - Strange Behaviour of Google.  Dec 18, 2008 Hello Webmaster, By doing research i found something that is outofbox for me...check this links below... 1)http://cnn-cnet.com.com/gps/navigon-8100t-portable-navigation/4505-3490_7-33384665.html 2)reviews.cnet.com/gps/navigon-8100t-portable-navigation/4505-3490_7-33384665.html Both links have same identical content on page ..when you search for that specific keyword "Navigon 8100T portable reviews" both link rank 2 and 5 on google.com why google didn't take as duplicate content... waiting for ... » Join the discussion DoubleClick links integrated into Google system  Dec 18, 2008 It looks like Google finally integrated DoubleClick into Google's own ad-serving system. The domain "googleads.g.doubleclick.net" is now being used in the way that "googlesyndication.com" used to be used, with Google-type ad URL parameters. URLs using "doubleclick.net" used to have a completely different format. Some tracking systems may need ... » Join the discussion Google Site Exclusion Limit at 5000 sites.  Dec 17, 2008 The site exclusion limit of 5000 sites has been set for a while now. However, many advertisers are now coming up on this limit as we have. Our latest placement report had over 500 pure crap sites. Some were porn sites, many foreign based and many more just pure content scraping junk ... » Join the discussion

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