SearchDay: User Ratings and Reviews: Join the Conversation

Today's Columns: » User Ratings and Reviews: Join the Conversation  » Look for SEO Opportunities in these Dire Economic Times  » Assembling Your Landing Page Optimization Dream Team, Part 3  » Is it Too Late for Holiday Search Traffic?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �December 12, 2008

Top Jobs More Jobs Today's Top Story: Gregg Stewart User Ratings and Reviews: Join the Conversation  VERTICAL SEARCH Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. » Full story » Print version Search Engine Watch Experts Columns Justilien Gaspard Look for SEO Opportunities in these Dire Economic Times  LINK LOVE Times are tough, but you can weather this economic downturn by taking advantage of some remarkable opportunities for those willing to think outside the box. When the economy turns around, you'll be poised to outrank your competition. » Full story » Print version Tim Ash Assembling Your Landing Page Optimization Dream Team, Part 3  BY THE NUMBERS We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing manager, and user experience expert. » Full story » Print version Mark Jackson Is it Too Late for Holiday Search Traffic?  AU NATURAL Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you'd be better off targeting New Year's, or even Valentine's Day. » Full story » Print version Improved management and results of pay-per-click campaigns. Demonstrate marketing's contribution to the bottom line. Generate more leads - and more high-quality leads. Do more with integrated marketing tools. Request a demo of Lyris HQ now. News from the Search Engine Watch Blog Citysearch Launches Application for iPhone and iPod Touch Posted by Nathania Johnson  Dec 12, 2008 Local search site Citysearch has launched an application for the iPhone and iPod touch. Citysearch is touting the following features for the app: Search nearby destinations: food, bars, spas, shops and hotelsSearch listings by keyword, category and location and map the resultsReview listing details: address, phone, maps & directions, photos, hours ... » Continue reading Google Releases Chrome Out of Beta Posted by Nathania Johnson  Dec 12, 2008 In early September, Google launched a new product: a web browser named Chrome. Like most of Google's products, it was released into beta, which basically means the product could be (and was) imperfect but they kinda sorta don't have to take credit for it. But 14 updates and 10 million ... » Continue reading Online PR Industry in UK Can Learn Lessons from SEO Industry Posted by Greg Jarboe  Dec 12, 2008 E-consultancy has just issued an Online PR Industry Benchmarking Report, based on a survey of 300 UK marketers and PR professionals who work for both in-house company teams and for agencies. Among the key findings: A surprisingly large percentage of retained PR budgets are being spent on Online PR. Company ... » Continue reading Bebo Launches Social Inbox to Aggregate Feeds from Your Networks Posted by Nathania Johnson  Dec 12, 2008 Social network Bebo is getting in the aggregation game. Their new Social Inbox is an attempt at a FriendFeed-like feature that culls feeds from your Twitter, Flickr, Del.icio.us, YouTube, and AIM accounts, among others, so you can manage your online social life all in one place. You can also check ... » Continue reading 10 Top Stories and Videos from SES Chicago 2008 on Day 4 Posted by Greg Jarboe  Dec 11, 2008 You don�t need to read most of the 10 top stories from Day 4 of SES Chicago 2008. You can watch them. In fact, one of the photos that I hope someone took the week was the battery of online video crews interviewing speakers between sessions. The rest of ... » Continue reading Underreported Stories from Search Engine Strategies Chicago 2008 Posted by Greg Jarboe  Dec 12, 2008 All week long, I�ve been reporting on the top 10 stories from each day of Search Engine Strategies Chicago 2008. Generally, they were generated by news coverage of the three keynotes and two Orion Panels, or interviews with speakers at the 63 conference sessions. Hey, that�s just fishing ... » Continue reading WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> Search Engine Watch Forum Discussions The bane of my existence  Dec 11, 2008 I have the hardest time with figuring out how to adjust my bids appropriately. I've got an ad running right now that has an average position of 1.1. The CTR is pretty high - around 7.8% but the conversion rate is pretty bad. My current bid is ... » Join the discussion How did this happen?  Dec 10, 2008 I ran a Search Query Report and found that someone typed "How do I buy x in Cleveland" whereas x is the product I sell and a keyword we use in broad match. This search was ran 11 times and clicked on 10 times. It is a very ... » Join the discussion Explain this to me.  Dec 10, 2008 I sell software under a unique brand name. For this discussion, I'll say it's Photoshop. There is a website out there called photoshopbooks.com It is a dead website. In fact, the "size" is 1K. It is for a bricks and mortar store that has long closed. ... » Join the discussion

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