SearchDay: Social Media and SEO -- Friends with Benefits?

Today's Columns: » Social Media and SEO -- Friends with Benefits?  » The Small Business Guide to Choosing Keyword Phrases  » Revisiting My 2008 Search Predictions  » SEO Site Structure 101, Part 1  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �December 23, 2008

Top Jobs 912435 Target , United States 906597 Target , United States Account Executive- Platform Sales ContextWeb New York, United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States , United States Site Manager BankingMyWay.com New York, United States More Jobs Today's Top Story: Mark Jackson Social Media and SEO -- Friends with Benefits?  AU NATURAL You might be using social networks like Facebook or LinkedIn for the networking opportunities. And, you may use the connections and dialogue in work applications. For those of you whose responsibilities -- either directly or indirectly -- involve organic Web site optimization, let's look at how you can get SEO benefits out of social networking. » Full story » Print version Search Engine Watch Experts Columns Carrie Hill The Small Business Guide to Choosing Keyword Phrases  LITTLE BIZ Keyword effectiveness index, or KEI, can help you decide which keywords are worth targeting, and which ones you are most likely to be able to compete on. Being realistic about what a page can do is a really important step in choosing the right keyword for that page. » Full story » Print version William Flaiz Revisiting My 2008 Search Predictions  OUTSOURCED The holiday season is a time for both celebration and quiet reflection. After the roller coaster of a year SEO has had, there's room for a little of both. Before we take a look at what's coming down the line next year, let's take a moment to review Bill's predictions for 2008. » Full story » Print version Ron Jones SEO Site Structure 101, Part 1  SEM 101 When you search, you're actually searching a database of information that has been collected and stored by search engine spiders. Making friends with these crawlers is a vital part of SEO. » Full story » Print version Register Now to attend the Yahoo! Searchlight Award Show. Go to searchlightaward.yahoo.com. News from the Search Engine Watch Blog Blogging Helps LA Times Find Success Online Posted by Nathania Johnson  Dec 23, 2008 The LA Times appears to have not gone the way of the traditional newspapers such as the now bankrupt Chicago Tribune and the struggling New York Times. They have focused intently on their online content and it's paying off. Latimes.com grew their audience by 143% this year. It became the #2 ... » Continue reading Big Music Companies in Negotiations to Form Hulu-Like Site Posted by Nathania Johnson  Dec 23, 2008 The Music Companies versus YouTube debacle continues to unravel one bit at at time. Now, Silicon Alley Insider is reporting that Warner, Universal, Sony and others are in talks to create their own Hulu-like site for music videos. The music labels are "only" making a max of $25,000 per month off ... » Continue reading Chinese Internet Portal Sina Buys Focus Media for $1 Billion Posted by Nathania Johnson  Dec 23, 2008 Chinese internet portal Sina.com, has announced plans to buy parts of Focus Media for $1 billion, according to the New York Times. Focus Media is an outdoor digital advertising company, using LCDs to display ads, as well as an internet advertising company. Sina.com, incidentally is purchasing the outdoor ad portion ... » Continue reading Hubspot Releases State of the Twittersphere Report Posted by Nathania Johnson  Dec 23, 2008 Hubspot has released a report it dubs the "State of the Twittersphere" which they say is akin to Technorati's "State of the Blogosphere." It uses data from Twitter Grader (a very vain way of showing who's "popular" on Twitter) to offer the following interesting stats about the popular social networking ... » Continue reading Get nine tips that will optimize your PPC results. In this free guide you'll learn how to: • Understand the Google AdWords structure • Organize, separate & filters campaigns for better tracking • Organize ad groups around keywords • Use the "Sculpture Method" to keep campaigns under control • Conduct controlled experiments...and more! Download the free 9 Tips to Optimize PPC Results Guide now. Search Engine Watch Forum Discussions Create Dynamic Meta Tags for Blogger  Dec 23, 2008 Hello Guys, I know its holidays, still i am working on research. I just complied a story which let you know how to create dynamic meta tags for blogger. You may read an entire entry at: *offshoreseoservice.blogspot.com/2008/12/dynamic-meta-tags-for-blogger.html* I haven't linked to the story due to forum guidelines, however mods can make it live link to ... » Join the discussion AdWords Top 10 for 2008  Dec 23, 2008 In their last blog post of the year, Google's AdWords team has just posted their top ten favorite AdWords Blog posts for 2008! 1. Introducing Google Ad Planner 2. Improvements to Ads Quality 3. Build your own display ads in minutes 4. Keyword tool updated with search volume 5. Announcing Google Insights for Search 6. New ... » Join the discussion Calling all SEO Travel affiliates: need tips creating niche travel site  Dec 22, 2008 Hi I want to building a niche site for Hotels in Morocco so I decide to drill down further and narrow down to a area of Morocco: Marrakech. I then look at some stats in google keywords and can see a keyword called "hotels in marrakesh" which gets a Monthly stats 18,100, ... » Join the discussion PPC Visitors Have ADD  Dec 19, 2008 Great column (http://searchenginewatch.com/3632150) by David Szetela on matching PPC ad copy to landing pages. David challenges us to "do a Google search on the term "buy nike mercurial aero vapor sneakers." Then try to figure out which ad and landing page combinations convert the best." OK David, I'll bite. ... » Join the discussion

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