SearchDay: Is it Too Late for Holiday Search Traffic?

Today's Columns: » Is it Too Late for Holiday Search Traffic?  » Assembling Your Landing Page Optimization Dream Team, Part 3  » PPC & SEO -- Two Great Tastes that Taste Great Together  » Keyword Discovery 101, Part 1  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �December 10, 2008

Top Jobs Site Manager BankingMyWay.com New York, United States Internet Marketing Manager Turtle Beach, Inc. Elmsford, United States Senior Web Producer & Usability Expert iMediaRecruiters.Com Bedford, United States SEO Specialist GotVMail Communications Needham, United States Online Marketing Manager ThomasNet New York, United States More Jobs Today's Top Story: Mark Jackson Is it Too Late for Holiday Search Traffic?  AU NATURAL Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you'd be better off targeting New Year's, or even Valentine's Day. » Full story » Print version Search Engine Watch Experts Columns Tim Ash Assembling Your Landing Page Optimization Dream Team, Part 3  BY THE NUMBERS We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing manager, and user experience expert. » Full story » Print version Carrie Hill PPC & SEO -- Two Great Tastes that Taste Great Together  LITTLE BIZ Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when you combine paid search advertising with search engine optimization efforts. » Full story » Print version Ron Jones Keyword Discovery 101, Part 1  SEM 101 Developing proficiency for identifying and refining your keywords crosses many disciplines. It's important to think about a strategy for your campaign and what goals you wish to accomplish before you begin. » Full story » Print version Improved management and results of pay-per-click campaigns. Demonstrate marketing's contribution to the bottom line. Generate more leads - and more high-quality leads. Do more with integrated marketing tools. Request a demo of Lyris HQ now. News from the Search Engine Watch Blog Please Take the Search Engine Watch Readership Survey Posted by Kevin Newcomb  Dec 9, 2008 Search Engine Watch continues to grow by adding new users every month. But we�re always looking for ways to improve the site, and would like to ask for your help. Please give us your feedback in our Search Engine Watch Readership Survey. To learn more about you and your information needs ... » Continue reading Top 10 stories from SES Chicago 2008 on Day 2 Posted by Greg Jarboe  Dec 10, 2008 Things are really rolling now at SES Chicago 2008. Here are the top 10 stories from Day 2: Fighting IP Extremism with Online Video � The Lawrence Lessig Interview Grant Crowell of ReelSEO writes, �We caught up with Professor Lawrence Lessig, founder of Standford Law school�s Center for Internet and Society, ... » Continue reading AdGooroo Report Shows Times Not So Tough for Search Posted by Kevin Newcomb  Dec 9, 2008 The economic downturn may not be affecting search advertising, according to the latest Mid-Quarter Search Engine Update from AdGooroo. The report shows that first-page advertising activity on all three search engines was up sharply during the first two months of Q4. Google active advertiser counts were up about 54.9%, Yahoo ... » Continue reading How Low Performing Banner Ads Can Actually Increase Conversions Posted by Nathania Johnson  Dec 9, 2008 So you stopped your banner ad campaigns a long time ago because the click through rate sucks and the conversion rate was even worse? The problem is - you might be leaving money on the table. In a couple sessions at SES, I've been hearing about how banner ads can drive people ... » Continue reading YouTube Attracts 100 Million U.S. Online Video Viewers in October 2008 Posted by Greg Jarboe  Dec 10, 2008 The Rachel Maddow Show on MSNBC discusses some under reported "Holy Mackerel" stories each evening. Well, I'd like to share a "Holy Mackerel" story from SES Chicago 2008. I'm one of the speakers at the Video Search Engine Optimization session on Wednesday, Dec. 10, from 12:45 to 2:00 p.m. ... » Continue reading Google Book Search Adds Magazines Posted by Nathania Johnson  Dec 9, 2008 In the wake of news that Google has struck a deal with publishers for its book search, and that they've acquired millions of digital newspaper archives, comes news that Google is pursuing magazine archives. Today, they announced the new initiative, with new partnerships to digitize periodical archives including New York Magazine, ... » Continue reading Ten Top Stories from SES Chicago 2008 for Day 1 Posted by Greg Jarboe  Dec 9, 2008 It takes a little effort to spot the ten top stories from the first day of SES Chicago 2008. That�s because some of them appear in Google News or Yahoo! News, some in Google Blog Search or Technorati, and some on YouTube. And I didn�t even try to ... » Continue reading News from the World of Search Outside SES Posted by Nathania Johnson  Dec 9, 2008 I don't have as much time to blog about each story this week, being at SES Chicago, but I've been keeping an eye on the news for you. So here are links to news that's happening in the world of search this week: Microsoft Live Search A call for industry standards for ... » Continue reading WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> Search Engine Watch Forum Discussions Are sub-domains considered internal or external links  Dec 9, 2008 I have 2 questions: 1) Are sub-domains considered internal or external links? 2) I have a lot of sub-domains (over 1000) with a link back to the main site. Google has finally recognized these backlinks & my backlink count in google has increased. But i read somewhere that google doesn't like too ... » Join the discussion Performance based payment for running Adwords Campaigns  Dec 9, 2008 I was just wondering whether anyone's doing this? Recently ran some wildly successful campaigns with minimum budgets and it hurts to see all the money clients are making without us being able to 'share' in that joy... Do you: 1. Charge a commission on sale percentage? 2. Charge a percentage of ad budget ... » Join the discussion AdWords - Going Down the Tubes?  Dec 9, 2008 OK folks. Let's get to the nitty gritty. According what we hear the worldwide economy is going down the tubes. But, has this changed your AdWords advertising yet? Please tell us. Be truthful. » Join the discussion

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