SearchDay: The Paid Links Debate Rages On

Today's Columns: » The Paid Links Debate Rages On  » Taking a Small Business to the Big Time Through Search  » Will Social Networks Become the New Inbox? Part 2  » SEO Site Structure 101, Part 2  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay December 30, 2008

Top Jobs Internet Marketing Manager Northwestern Mutual Milwaukee, United States 912435 Target , United States 906597 Target , United States Account Executive- Platform Sales ContextWeb New York, United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States , United States More Jobs Today's Top Story: Mark Jackson The Paid Links Debate Rages On  AU NATURAL Most ethical SEOs will tell you that paid links are a dangerous path to go down. Google will tell you that paid links will get you into hot water. At the same time, you see rankings which are obviously being generated through paid links. What's an ethical SEO to do? » Full story » Print version Search Engine Watch Experts Columns Aaron Shear Taking a Small Business to the Big Time Through Search  BIG BIZ So you own a small e commerce shop and are wondering how to expand your business? As you may or may not know by now, search can drive an incredible amount of traffic to your site. » Full story » Print version Erik Qualman Will Social Networks Become the New Inbox? Part 2  BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before. Good businesses realize though, that the relationship still needs to be cultivated. Just like dating, companies need to learn how to court their customers in social networks. » Full story » Print version Ron Jones SEO Site Structure 101, Part 2  SEM 101 We began our discussion of site structure last week by looking at meta tags. This week, we continue exploring the SEO impact of site structure, including title tags, URL structure, and other on-page elements. » Full story » Print version Register Now to attend the Yahoo! Searchlight Award Show. Go to searchlightaward.yahoo.com. News from the Search Engine Watch Blog YouTube Doesn't Change The Way We Think - It Matches the Way We Think Posted by Nathania Johnson  Dec 30, 2008 Clive Thompson, over at Wired, and titling his post in the third person, is saying that YouTube is changing the way we think. Oh contraire. It matches the way we already think. It should be more common knowledge, that people learn and think in different ways. But years of "reading, writing, ... » Continue reading Meet the Conference Speakers at SES London 2009 � Part 2 Posted by Greg Jarboe  Dec 30, 2008 Yesterday, we took a look at video interviews with half a dozen of the conference speakers who will be at SES London 2009. Today, we�ll look at another six of the people who will be making presentations at one or more of the sessions which will be held at ... » Continue reading CitySquares Expands to Delaware and Maryland Posted by Nathania Johnson  Dec 30, 2008 In August we learned that CitySquares.com was the fastest growing search engine according to Quantcast. They also announced that they would be slowly but surely expanding their reach from just local search in the northeast to the rest of the United States. Earlier this month, that expansion began. Today, CitySquares officially ... » Continue reading Pizza Yellow Pages Searches Expected to Soar in January Posted by Nathania Johnson  Dec 30, 2008 Well here's an interesting nuanced piece of information. Searches for pizza on yellow pages tend to peak in January, according to the Yellow Pages Association. It starts with the very first day of the month, when football games fuel the need for a greasy pie. Football continues the calls to ... » Continue reading Lawrence Lessig Calls for the Demolition of the FCC Posted by Nathania Johnson  Dec 30, 2008 Just weeks before the inauguration of the 44th President of the United States, Lawrence Lessig has taken to the pages of Newsweek to call for the demolition of the FCC. His reasoning is that the FCC curries favor for monopolies which keeps big business and big beaurocracies in power. Lessig wants ... » Continue reading Dumb and Dumber: E!'s The Soup Blog Links to a YouTube Video Taken Down By E! Posted by Nathania Johnson  Dec 30, 2008 I'm a big fan of The Soup (Fridays, 11pm EST), an E! network clip show that makes fun of the entertainment industry. It's where I first learned that the camera-shy Amish were selling fireplaces that you can roll around the house (only 2 per household!). It's also where the whole ... » Continue reading Get nine tips that will optimize your PPC results. In this free guide you'll learn how to: • Understand the Google AdWords structure • Organize, separate & filters campaigns for better tracking • Organize ad groups around keywords • Use the "Sculpture Method" to keep campaigns under control • Conduct controlled experiments...and more! Download the free 9 Tips to Optimize PPC Results Guide now. Search Engine Watch Forum Discussions Google tips on link building  Dec 30, 2008 I missed this one iin Oct. but Google actually gave insights into what type of link building they like http://googlewebmastercentral.blogspot.com/2008/10/good-times-with-inbound-links.html » Join the discussion What was Google's Greatest Achivement of 2008?  Dec 30, 2008 Okay am looking for opinions on this one... and debates over them. What do you think was Google's greatest achievement in 2008 - good or bad. How their stock price gutted my kids' education fund would be a major bad one! Interestingly I wrote a review yesterday that seems to have grabbed a ... » Join the discussion Predictions for 2009  Dec 30, 2008 Okay folks everyone has an opinion - what in your own opinions do you see happening in our industry this coming year. Could make for some lively conversation. Will Google keep growing market share? Will Yahoo be bought? Any new widgets in the near future... new methods of marketing? What gets hot in 2009? » Join the discussion Is this keyword too competitive: Electric Breast Pump  Dec 29, 2008 Hi I am choosing to build a niche site in UK using SEO around a breast pump, so typed the term in google keyword selector I found these terms: *Average search* electric breast pump - 22,200 baby breast pump - 12,100 electronic breast pump - 6,600 I just wanted to know is the *electric breast ... » Join the discussion Anchor Spam Can affect Website SEO  Dec 29, 2008 Today i've posted an simply straight forward question. I'd like to know that is there any thing link Anchor Spam can affect website rankings? Personally i don't feel, because i've been watching from very long time that many websites have their links in footers in their clients websites from each and every ... » Join the discussion

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