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Search Engine Watch Experts Columns
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News from the Search Engine Watch Blog
Yahoo Adds Search Assist to Image Search
Posted by Nathania Johnson Dec 4, 2008
Yahoo has added Search Assist to their image search. If you're not aware, Search Assist is Yahoo's technology that brings up search suggestions when you start typing in your search. Here's what it looks like for an initial search: But Yahoo has added a second tier to Search Assist for Image Search. ...
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| AOL Releases Top Searches for 2008
Posted by Nathania Johnson Dec 4, 2008
In the ongoing end of year list season, AOL has released its top searches for 2008. Unlike Yahoo and Ask.com, AOL inexplicably only released the top searches for select niches, not a top 10 list of overall searches. Nevertheless, here they are: �American Idol� - Top TV & MoviesNASCAR - Top ...
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| Why Retailers Should Be Day Trippers to SES Chicago
Posted by Greg Jarboe Dec 4, 2008
Okay, so I�m an old Beatles fan. But there are lots of very current reasons why retailers should consider becoming day trippers to Search Engine Strategies Chicago next week. Hidden in plain sight on the rates & registration details page is this nifty option: �One-Day Package� for SES conference sessions ...
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| CitySquares.com to Begin National Expansion
Posted by Nathania Johnson Dec 4, 2008
CitySquares.com began as an online neighborhood community site for 7 neighborhoods in Boston. Over the summer, they expanded to include New England and recently added 1.7 million businesses to their New York, New Jersey, and Pennsylvania communities. They are one of the fastest growing local search sites on the web. Now, ...
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| Alessio Signorini Tapped as Director of Search Technology at OneRiot
Posted by Nathania Johnson Dec 4, 2008
Social search engine OneRiot has a new Director of Search Technology and it's Alessio Signorini, former Director of Technology at Ask.com. While at Ask.com, Signorini oversaw natural language processing, ranking optimizations, and query classifications. "It's testament to the work we're doing that someone as talented as Alessio has joined our team," ...
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Search Engine Watch Forum Discussions
Sending the same keyword to two URLs Dec 4, 2008
I have a product that we sell both through our own site and through Amazon. I'd like to run two ads that are triggered from the same keyword - one ad directing to our website and one ad directing to Amazon.com. I know I can do this if ...
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| What "system" do you use to keep track of changes? Dec 4, 2008
Right now, I have an elaborated Excel spreadsheet I use to keep track of how changes I make to bids, ads, and even placements effects my # impressions, CTR, and conversion rate. I know there are a lot of 3rd party bid management and campaign management tools out there. ...
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| Advice Please Dec 3, 2008
So I sell shoes. An average pair is $20 and a really good pair is $50. For a long time I've ran a pretty successful ad that says "Shoes from $20" that gets a good CTR. Then I take people to a category page that shows both ...
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