SearchDay: PPC Landing Pages: PPC Visitors Have ADD

Today's Columns: » PPC Landing Pages: PPC Visitors Have ADD  » Link Building Strategies in Troubled Economic Times  » What Will 2009 Bring Us?  » Buying Links is Hard Work  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �December 18, 2008

Top Jobs 906597 Target , United States Account Executive- Platform Sales ContextWeb New York, United States 912435 Target , United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States , United States Site Manager BankingMyWay.com New York, United States More Jobs Today's Top Story: David Szetela PPC Landing Pages: PPC Visitors Have ADD  PROFITABLE PPC The first and most important objective of the landing page is to convince the visitor that they've come to the right place. If this crucial first step doesn't happen, most visitors will hit the back button and click on one of your competitor's ads. » Full story » Print version Search Engine Watch Experts Columns Sage Lewis Link Building Strategies in Troubled Economic Times  LINK LOVE Without social media and the search engines, we would likely have a different President-Elect. A significant drive of Obama's campaign was his social media blitz, while the Republicans never really figured out the new 2008 media landscape. » Full story » Print version Kevin Ryan What Will 2009 Bring Us?  SEARCHING FOR MEANING Yes, the weather outside is mighty frightful and the economic climate will be spiteful. Since we can't afford to go anywhere, let it search, let it search, let it search. » Full story » Print version Eric Enge Buying Links is Hard Work  BY THE NUMBERS Paid link building isn't as easy as it used to be because Google's paid link detection algorithms keep improving, and competitors are increasingly likely to report you. If the heart of your link building strategy is the development of natural organic links, why not start there? » Full story » Print version Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. News from the Search Engine Watch Blog Google Website Optimizer Launches New Help Forum for Those Pesky Landing Page Testing Questions (and Answers!) Posted by Nathania Johnson  Dec 18, 2008 So you've heard about all of this landing page testing you're supposed to be doing and are delighted that Google offers a free testing tool - Website Optimizer. Still, you're not sure how to proceed, got stuck in your test setup or maybe don't know what the heck you're doing ... » Continue reading Yahoo! Finance is Market Leader in Business Information Sites Posted by Greg Jarboe  Dec 17, 2008 One of our readers, Marc Jones, asked me to update a blog post that I wrote back on March 19, 2007, entitled, "Yahoo! Finance Market Share 52 times Bigger than Google Finance." Well, 'tis the season. So, Marc, here's an update from Matt Tatham of Hitwise: Business Information Sites Nov-08 Rank Website ... » Continue reading Google Releases AdWords Editor Version 7.0 Posted by Nathania Johnson  Dec 18, 2008 Just two and half months after releasing Version 6.5, Google has launched the new version of AdWords Editor. Version 7.0 is now available for Windows and Mac. Be sure to back up your work before you upgrade. You can import your work into 7.0 once it's been deleted. Here's what to ... » Continue reading 81% of Online Holiday Shoppers Read Product Reviews Posted by Nathania Johnson  Dec 18, 2008 It's no secret that reviews and ratings can affect a customer's purchasing decision, and today, Nielsen Online has released data showing just how powerful those reviews can be. 81% of online holiday shoppers read a product review at some point during the shopping process.71% said that customer reviews made them feel ... » Continue reading New Wifi Enabled Mobile Devices Drive Increased Wifi Usage Posted by Nathania Johnson  Dec 18, 2008 Wifi-enabled mobile devices such as the iPhone, iPod Touch, G1, and Blackberry Bold are driving the increase in accessing the mobile web via Wifi, according to new data released by Admob. Last month, mobile web requests via Wifi represented 8% of all mobile web requests. 19% of all mobile web requests ... » Continue reading SocialTwist's Tell-A-Friend Button Enables Word-of-Mouth and Social Media Marketing Posted by Nathania Johnson  Dec 18, 2008 If you want to enable word-of-mouth marketing and social media marketing in the form of bookmarking, then adding SocialTwist's "Tell a Friend" button is a great way to do it. The reason I like SocialTwist's button is because it has a call to action "Tell a Friend." I know there are ... » Continue reading Coupons.com Launches Facebook App; Local.com Partners With Valpak for Coupons Posted by Nathania Johnson  Dec 18, 2008 Online coupons are hot, and they've become even hotter in a tight economy. It's no surprise to see two announcements today regarding the expansion of online coupons. Even more, these expansions are focused on social media and local search, which are also trends in the online marketing space. First up, Coupons.com ... » Continue reading WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> Search Engine Watch Forum Discussions DoubleClick links integrated into Google system  Dec 18, 2008 It looks like Google finally integrated DoubleClick into Google's own ad-serving system. The domain "googleads.g.doubleclick.net" is now being used in the way that "googlesyndication.com" used to be used, with Google-type ad URL parameters. URLs using "doubleclick.net" used to have a completely different format. Some tracking systems may need ... » Join the discussion Google Site Exclusion Limit at 5000 sites.  Dec 17, 2008 The site exclusion limit of 5000 sites has been set for a while now. However, many advertisers are now coming up on this limit as we have. Our latest placement report had over 500 pure crap sites. Some were porn sites, many foreign based and many more just pure content scraping junk ... » Join the discussion Google shopping  Dec 14, 2008 More of a results question than SEO... Does anyone get a high conversion or even referral rate from Google Shopping? Anyone I've spoken to in the UK gets very few referrals from Google Shopping. I'm wondering if it's a geography based issue, or that the consensus is that Google Shopping just ... » Join the discussion

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