SearchDay: Buying Links is Hard Work

Today's Columns: » Buying Links is Hard Work  » What Will 2009 Bring Us?  » Social Shopping: Build Long-Term Traffic and Trust  » Google Product Search + Mobile = The Future?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �December 17, 2008

Top Jobs Site Manager BankingMyWay.com New York, United States Internet Marketing Manager Turtle Beach, Inc. Elmsford, United States Senior Web Producer & Usability Expert iMediaRecruiters.Com Bedford, United States SEO Specialist GotVMail Communications Needham, United States Online Marketing Manager ThomasNet New York, United States More Jobs Today's Top Story: Eric Enge Buying Links is Hard Work  BY THE NUMBERS Paid link building isn't as easy as it used to be because Google's paid link detection algorithms keep improving, and competitors are increasingly likely to report you. If the heart of your link building strategy is the development of natural organic links, why not start there? » Full story » Print version Search Engine Watch Experts Columns Kevin Ryan What Will 2009 Bring Us?  SEARCHING FOR MEANING Yes, the weather outside is mighty frightful and the economic climate will be spiteful. Since we can't afford to go anywhere, let it search, let it search, let it search. » Full story » Print version Aaron Shear Social Shopping: Build Long-Term Traffic and Trust  BIG BIZ With a predicted slow year on the horizon, what can you do to be better and different in this market? This is an important question to answer, especially in Q1, when the e-commerce segment is very slow, so think about these types of strategies carefully. » Full story » Print version Mark Jackson Google Product Search + Mobile = The Future?  AU NATURAL On the whole, 2008 will be remembered as the year of the iPhone revolution. This game-changing mobile device is opening eyes to the possible future of our industry. » Full story » Print version Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. News from the Search Engine Watch Blog Online Video Wins the 9-5 Hour, Weekdays Posted by Nathania Johnson  Dec 17, 2008 Thanks for taking the time to read this post. I know you're busy and all, watching online videos between 9-5 during the week. It's a pleasure that you took the time to stop by when you could be watching vids of cute cats and dancing humans. At least, that's what you're ... » Continue reading Live Search General Manager Brad Goldberg to Exit Microsoft Posted by Nathania Johnson  Dec 17, 2008 Live Search general manager Brad Goldberg is leaving Microsoft. His next venture will be heading up the online business at Peak6 investment company. Microsoft is promoting from within to replace Goldberg. Mike Nichols will fill the role next. Nichols has held roles with search engineering and strategic partnerships. Recently, Microsoft has added ... » Continue reading Yahoo! to Anonymize Data After 90 Days Posted by Nathania Johnson  Dec 17, 2008 Yahoo! will begin anonymizing the data it collects after just 90 days, according to a statement released by the company. The data includes search logs, page views, page clicks, ad views and ad clicks. "In our world of customized online services, responsible use of data is critical to establishing and ... » Continue reading AOL's Platform-A Reaches Now Reaches 160 Million in Europe Posted by Nathania Johnson  Dec 17, 2008 Following recent launches in Denmark, Finland, the Netherlands, Norway and Sweden, AOL's advertising network, Platform-A, now reaches more than 160 million internet users in Europe. Platform-A was already reaching users in France, Germany, and the UK. According to comScore, Platform-A is ranked No. 1 in Finland, France, Norway and the UK; ... » Continue reading WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> Search Engine Watch Forum Discussions The bane of my existence  Dec 11, 2008 I have the hardest time with figuring out how to adjust my bids appropriately. I've got an ad running right now that has an average position of 1.1. The CTR is pretty high - around 7.8% but the conversion rate is pretty bad. My current bid is ... » Join the discussion Header Status problem  Dec 15, 2008 Hi A website I'm working with has a strange problem. When I use a header checker, (have tried several) I get status 500 Internal Server Error but when I go to the page it returns status 200 OK. I have tried to disable javaScript, turned off Cookies and used several diffrent ... » Join the discussion Google Pushes for Net Neutrality?  Dec 15, 2008 Is Google making its end run? ---Quote--- The celebrated openness of the Internet -- network providers are not supposed to give preferential treatment to any traffic -- is quietly losing powerful defenders. Google Inc. has approached major cable and phone companies that carry Internet traffic with a proposal to create a fast lane ... » Join the discussion

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