SearchDay: Paid Links: A Black Hat/White Hat Discussion

Today's Columns: » Paid Links: A Black Hat/White Hat Discussion  » Look for SEO Opportunities in these Dire Economic Times  » Assembling Your Landing Page Optimization Dream Team, Part 3  » Is it Too Late for Holiday Search Traffic?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �December 11, 2008

Top Jobs Site Manager BankingMyWay.com New York, United States Internet Marketing Manager Turtle Beach, Inc. Elmsford, United States Senior Web Producer & Usability Expert iMediaRecruiters.Com Bedford, United States SEO Specialist GotVMail Communications Needham, United States Online Marketing Manager ThomasNet New York, United States More Jobs Today's Top Story: Paid Links: A Black Hat/White Hat Discussion Posted by Kevin Newcomb  Dec 11, 2008 Those expecting a knock-down, drag-out brawl at the "Black Hat/White Hat" session at SES Chicago may have left a bit disappointed. It looked like the sparks could fly, with Dave Naylor, director of search marketing at Bronco, and Todd Friesen, VP of search at Position Technologies there representing the black ... » Continue reading Search Engine Watch Experts Columns Justilien Gaspard Look for SEO Opportunities in these Dire Economic Times  LINK LOVE Times are tough, but you can weather this economic downturn by taking advantage of some remarkable opportunities for those willing to think outside the box. When the economy turns around, you'll be poised to outrank your competition. » Full story » Print version Tim Ash Assembling Your Landing Page Optimization Dream Team, Part 3  BY THE NUMBERS We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing manager, and user experience expert. » Full story » Print version Mark Jackson Is it Too Late for Holiday Search Traffic?  AU NATURAL Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you'd be better off targeting New Year's, or even Valentine's Day. » Full story » Print version Improved management and results of pay-per-click campaigns. Demonstrate marketing's contribution to the bottom line. Generate more leads - and more high-quality leads. Do more with integrated marketing tools. Request a demo of Lyris HQ now. News from the Search Engine Watch Blog Yahoo Shareholder Wants Search Sold to Microsoft Posted by Nathania Johnson  Dec 11, 2008 Ivory Investment Management LP is calling for Yahoo to sell its search to Microsoft. Ivory owns 1.5% of Yahoo shares. Ivory is smart to call for only selling search to Microsoft, as Steve Ballmer has repeatedly made clear that he's no longer interested in buying the whole enchilada. However, Microsoft has already ... » Continue reading Google Webmaster Tools Launches Message Center API Posted by Nathania Johnson  Dec 11, 2008 Google Webmaster Tools has launched a new Message Center API that is part of the Webmaster Tools GData API. Google uses the Message Center to relay important messages about a site to its webmaster. Here's what Google says you can expect from the Message Center API: Retrieve messages: The messages feed contains ... » Continue reading Google's Nishar Heads to LinkedIn Posted by Nathania Johnson  Dec 11, 2008 Dipchand "Deep" Nishar is leaving Google to join social network LinkedIn. He will become Vice President of Products for the career and professional oriented social network. While at Google, Nishar contributed to mobile efforts and most recently oversaw product development for Asia-Pacific. Nishar is the latest of a string of Googlers leaving ... » Continue reading Top ten stories from SES Chicago 2008 for Day 3 Posted by Greg Jarboe  Dec 11, 2008 Today�s list of top ten stories from SES Chicago 2008 is just a small sample of all the news and commentary that�s coming out of Day 3 of the conference and expo. I�m sure that you will see more coverage rolling out over the next week. But for those of ... » Continue reading Jerry Yang's Casual Note To Employees Thrown Overboard Posted by Frank Watson  Dec 10, 2008 The outgoing CEO and co-founder of Yahoo Jerry Yang seems to be taking the new round of layoffs rather casually, if his letter to them at Yahoo Anecdotal is any indication. The entry titled "Tough times" was written in all lower case - written in a casual tone despite the seriousness ... » Continue reading WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> Search Engine Watch Forum Discussions The bane of my existence  Dec 11, 2008 I have the hardest time with figuring out how to adjust my bids appropriately. I've got an ad running right now that has an average position of 1.1. The CTR is pretty high - around 7.8% but the conversion rate is pretty bad. My current bid is ... » Join the discussion Explain this to me.  Dec 10, 2008 I sell software under a unique brand name. For this discussion, I'll say it's Photoshop. There is a website out there called photoshopbooks.com It is a dead website. In fact, the "size" is 1K. It is for a bricks and mortar store that has long closed. ... » Join the discussion How did this happen?  Dec 10, 2008 I ran a Search Query Report and found that someone typed "How do I buy x in Cleveland" whereas x is the product I sell and a keyword we use in broad match. This search was ran 11 times and clicked on 10 times. It is a very ... » Join the discussion

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