SearchDay: Post-Cyber Monday Marketing Ideas

Today's Columns: » Post-Cyber Monday Marketing Ideas  » Link Building, Circa 2008  » A Look Back, and a New Beginning  » Social Community: Free Pancakes Anyone?   About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �December 2, 2008

Top Jobs SEO Specialist GotVMail Communications Needham, United States Online Marketing Manager ThomasNet New York, United States Online Advertising Sales - Manager, Pricing & Inventory The Taunton Press Newtown, United States Senior Sales Executive Resonate Networks Alexandria, United States Director, Ad Operations Resonate Networks Alexandria, United States More Jobs Today's Top Story: Aaron Shear Post-Cyber Monday Marketing Ideas  BIG BIZ It's a good idea to put a development freeze in place from now until the end of the year, to make sure your sites are performing well and won't go down due to tinkering during the busy holiday shopping season. While you're waiting to put out any new releases, consider investing more effort into other forms of marketing that may have an indirect impact on your overall SEO coverage. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson Link Building, Circa 2008  AU NATURAL As search engines have become more sophisticated, search engine optimization techniques have adjusted and evolved. Link generation is a key component of today's search engine results. » Full story » Print version Ron Jones A Look Back, and a New Beginning  SEM.EDU Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101. » Full story » Print version Erik Qualman Social Community: Free Pancakes Anyone?  BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Starbucks, Ben & Jerry's and others gave freebies on Election Day -- did it work as well as fresh pancakes? » Full story » Print version Work with No Interruptions Spending more time hunting for outlets than you do reviewing client work? It's time to get a notebook featuring Intel® Centrino® 2 processor technology. For amazing battery life, outstanding performance and faster, broader wireless, look for notebooks that feature Intel Centrino 2 processor technology. http://www.businessuninterrupted.com/ News from the Search Engine Watch Blog SEMPO's Annual State of the Market Survey Open Now Open for 2008 Posted by Nathania Johnson  Dec 2, 2008 It's that time of year. SEMPO (Search Engine Marketing Professional Organization) has opened their State of the Market survey to gain (and later give) insight into what SEOs and SEMs are doing with their marketing budgets and strategies. There are perks for participating, including an 8GB iPod Touch and a free ... » Continue reading Former AOL CEO Jonathan Miller Trying to Raise Funds to Buy All or Part of Yahoo Posted by Nathania Johnson  Dec 2, 2008 This is breaking news and it is literally just a headline from the Wall Street Journal at this point. Jonathan Miller, former CEO of AOL, is trying to raise funds to buy all or part of Yahoo. It was suspected that Miller would have been tapped to run things if Microsoft ... » Continue reading Dogpile.com's Search & Rescue Program Raises First $100,000 for ASPCA Posted by Nathania Johnson  Dec 2, 2008 Dogpile.com searchers have raised $100,000 for the Search & Rescue Program, a philanthropic arm that donates money to animal-related charities. The program is on its way to reaching its goal of raising $1 million for the ASPCA by the end of 2009. �Whether people are using Dogpile.com for their online holiday ... » Continue reading Google Buys Digital Historical Newspaper Archives from PaperofRecord.com Posted by Nathania Johnson  Dec 2, 2008 Google has completed the purchase of 20 million digitized historical newspaper pages from PaperofRecord.com. The two have had an agreement for two years and has now concluded in a sale that was voted on by shareholders of PaperofRecord's parent company, Cold North Wind, Inc. This should be quite an asset to ... » Continue reading Live Search Offers Instant Cashback, Responds to Black Friday Glitch Posted by Nathania Johnson  Dec 2, 2008 After a Black Friday blackout, Live Search is responding to the glitch and also offering a new update: Instant Cashback. Cashback was down for about three hours last Friday and Live Search explained why with the following three reasons: A significant spike in traffic caused the system to go down for several ... » Continue reading Pownce To Fold, Founders Join Six Apart Posted by Frank Watson  Dec 2, 2008 The founders of Pownce announced they are closing their social networking platform and joining Six Apart - the creators of Movable Type, TypePad and Vox, the company blog announced today. Co-founder Leah Culver stated in the blog, "We�re bittersweet about shutting down the service but we believe we�ll come back with ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Google Testing Sponsored Links On Image Search  Nov 28, 2008 Now we're seeing Google testing a full line of 3 Sponsored Links results on top of the Image Search results for most search queries. We've got screenshots and details at: http://www.accuracast.com/search-daily-news/ppc-7471/sponsored-links-on-google-image-search-results/ Anyone else seeing this? » Join the discussion Bounce Rate  Nov 27, 2008 Hi I have several questions about bounce rate that I am hoping you may be able to help me with. Should bounce percent be at a page level or site level?If at a site level is it single page visits/ total visits.Or should i report at page level ? I am ... » Join the discussion Using New Keyword Tool?  Dec 2, 2008 I have just started working with the new keyword suggestion tool Google launched last month... was wondering if anyone else has any insights... gives some price and volume info... as Aaron Wall says a cheap version - free - of compete.com » Join the discussion

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