SearchDay: High-Value Link Building is Hard Work

Today's Columns: » High-Value Link Building is Hard Work  » An Open Letter to Retailers Concerning Black Friday  » Post-Cyber Monday Marketing Ideas  » Link Building, Circa 2008  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �December 3, 2008

Top Jobs SEO Specialist GotVMail Communications Needham, United States Online Marketing Manager ThomasNet New York, United States Online Advertising Sales - Manager, Pricing & Inventory The Taunton Press Newtown, United States Senior Sales Executive Resonate Networks Alexandria, United States Director, Ad Operations Resonate Networks Alexandria, United States More Jobs Today's Top Story: Eric Enge High-Value Link Building is Hard Work  BY THE NUMBERS Looking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start with these four steps. » Full story » Print version Search Engine Watch Experts Columns Kevin Ryan An Open Letter to Retailers Concerning Black Friday  SEARCHING FOR MEANING When has organizing a frenzied mass of humans ever ended well in the history of mankind? The wisdom of crowds is an Internet fantasy. Isn't it time to move more marketing efforts online? » Full story » Print version Aaron Shear Post-Cyber Monday Marketing Ideas  BIG BIZ It's a good idea to put a development freeze in place from now until the end of the year, to make sure your sites are performing well and won't go down due to tinkering during the busy holiday shopping season. While you're waiting to put out any new releases, consider investing more effort into other forms of marketing that may have an indirect impact on your overall SEO coverage. » Full story » Print version Mark Jackson Link Building, Circa 2008  AU NATURAL As search engines have become more sophisticated, search engine optimization techniques have adjusted and evolved. Link generation is a key component of today's search engine results. » Full story » Print version Work with No Interruptions Spending more time hunting for outlets than you do reviewing client work? It's time to get a notebook featuring Intel® Centrino® 2 processor technology. For amazing battery life, outstanding performance and faster, broader wireless, look for notebooks that feature Intel Centrino 2 processor technology. http://www.businessuninterrupted.com/ News from the Search Engine Watch Blog Cyber Monday Spending Up 15% to $846 Million Posted by Nathania Johnson  Dec 3, 2008 Cyber Monday sales were up 15% reaching $846 million, making it the second highest online spending day recorded, according to comScore. Earlier this week, comScore said that rate of growth for Cyber Monday sales have traditionally indicated the overall rate of growth for holiday spending in general. If that remains the ... » Continue reading UPDATE: Jonathan Miller Seeks Funds for His VC Firm, Not Yahoo Posted by Nathania Johnson  Dec 3, 2008 It turns out yesterday's news about former AOL CEO Jonathan Miller trying to gather money to buy Yahoo was false. Miller has been raising money, but it's for his own venture capital firm, not for buying Yahoo. Miller's firm is Velocity Interactive Group and it does invest in digital media. This is ... » Continue reading Live Search Flags Questionable Sites Posted by Nathania Johnson  Dec 3, 2008 Microsoft's Live Search is now flagging sites which they deem questionable in terms of malware. Users can still visit the site, but you'll have to click a special link in the warning box, as the main link has been disabled. If you find that your site has been flagged (perhaps ... » Continue reading Advertising to Cretins Expected To Drop in 2009 Posted by Frank Watson  Dec 3, 2008 While the News Corp founder's biographer Michael Wolff may think Rupert Murdoch's MySpace users are "cretins", the company's CEO Chris DeWolfe believes profits will "continue to grow in spite of the poor economy". "If you're on MySpace now, you're a (expletive) cretin. And you're not only a (expletive) cretin, but you're ... » Continue reading Google Makes New Ad Quality Videos Posted by Frank Watson  Dec 3, 2008 Perhaps in an effort to become more transparent, or maybe just hoping more people start advertising, Google has published two new videos on Quality Scores. As their Inside AdWords blog describes the first is an introductory video, "an overview of Quality Score and answers to some common questions about Ads Quality." ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Which redirect  Dec 3, 2008 We acquired a company and the site that goes along with it. In webmaster tools it shows a ton (1/20th of all links) of dead links. Should I use a 301 or 404, if redirection via a 301 I will try to redirect to the best fit page but all else fail ... » Join the discussion When should I give up trying to improve an ad's CTR?  Dec 3, 2008 I've got an adgroup that's been running a long time with 2 ads. One ad gets a steady 7% CTR. I've been testing ads against this one forever and can't get any others above a 5%. So my adgroup averages about 6%. ROIs on each ad ... » Join the discussion Semantic targeting - is it actual?  Dec 3, 2008 I’ve recently run into an interesting article about the next generation of online advertising techniques. The article provides an opinion that the future web will be more monetized and the semantic technologies will cover all kind of web services including ad networking. It’s a big challenge for contextual and behavioural ... » Join the discussion

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