SearchDay: Universal Search Should Be a Plus

Today's Columns: » Universal Search Should Be a Plus  » Keyword Discovery 101, Part 1  » Could the Web be the Answer to Economic Plight?  » 5 Tips for Travel Search Marketing in a Down Economy  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �December 8, 2008

Top Jobs Senior Web Producer & Usability Expert iMediaRecruiters.Com Bedford, United States SEO Specialist GotVMail Communications Needham, United States Online Marketing Manager ThomasNet New York, United States Online Advertising Sales - Manager, Pricing & Inventory The Taunton Press Newtown, United States Senior Sales Executive Resonate Networks Alexandria, United States More Jobs Today's Top Story: William Flaiz Universal Search Should Be a Plus  OUTSOURCED Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Keyword Discovery 101, Part 1  SEM 101 Developing proficiency for identifying and refining your keywords crosses many disciplines. It's important to think about a strategy for your campaign and what goals you wish to accomplish before you begin. » Full story » Print version Frank Watson Could the Web be the Answer to Economic Plight?  SEM CROSSFIRE Could our industry's Big Three replace the old ones? Only if we can stay out of our own way. As the Web becomes the center of the global village, it may be time to look to it for more than the answers we get from search engines. » Full story » Print version Elisabeth Osmeloski 5 Tips for Travel Search Marketing in a Down Economy  VERTICAL SEARCH Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing budgets before they dry up completely. Here are five tips that may help stretch your budgets in the short term and grow your business in the long term. » Full story » Print version Improved management and results of pay-per-click campaigns. Demonstrate marketing's contribution to the bottom line. Generate more leads - and more high-quality leads. Do more with integrated marketing tools. Request a demo of Lyris HQ now. News from the Search Engine Watch Blog Is the Bad Economy Bringing Branding Back? Posted by Nathania Johnson  Dec 8, 2008 So, here at SES Chicago, I keep hearing about a marketing practice I thought was dead - BRANDING. After all, aren't conversions, ROI, data, analytics and landing page testing/optimization the name of the day? Maybe not in a tough economy. With consumers buying less (save for Black Friday and Cyber Monday), ... » Continue reading Google AdWords Launches iPhone and G1 Options (Plus Mobile Marketing Tips from SES!) Posted by Nathania Johnson  Dec 8, 2008 Want to bid on mobile searches via AdWords? Well, now you can. Today, Google launched AdWords options that will be visible on the iPhone and G1. We first learned Google was preparing iPhone ad options this past October. Both devices have web browsers that display full HTML. And since around 95% ... » Continue reading FutureNow Launches Just-In-Time Optimization Service Posted by Kevin Newcomb  Dec 8, 2008 One of the problems with the traditional Web site optimization consultant model is that clients become overwhelmed with the recommendations and end up doing nothing. The new OnTarget software/service from FutureNow, Inc. changes that. OnTarget, which launched today in beta at SES Chicago, is a web-based subscription service that measures and ... » Continue reading Google Creates One Page for Webmaster Tools Settings Posted by Nathania Johnson  Dec 5, 2008 Google has placed the Webmaster Tools settings on one page for your convenience. The settings that can be adjusted are: 1. Geographic Target 2. Preferred domain control 3. Opting in to enhanced image search 4. Crawl rate control Some settings are time-bound, such as the crawl rate, which automatically sets back to default after ... » Continue reading Google Friend Connect Beta Available for All Webmasters Posted by Nathania Johnson  Dec 5, 2008 Google has made Friend Connect available to all webmasters in a beta form. Friend Connect lets sites add social networking to their site. But users can sign in with an established account from Google, Yahoo, AOL, or OpenID, instead of creating yet another account. Here's a vid with more details Google Friend ... » Continue reading WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> Search Engine Watch Forum Discussions How do you do the link: operator?  Dec 8, 2008 I have a report that I send out to clients reporting their back links as displayed by Yahoo's link: operator. (yes, I do note to the client how this is just directional, and that this is not an entirely accurate figure). I filter to backlinks from any other domain, to ... » Join the discussion Attending SES Chicago 2008?  Dec 6, 2008 Anyone attending? If so be sure to say hello! » Join the discussion Domains w/ the most 'pull' .com .ca .net .org  Dec 6, 2008 In terms of ranking and/or pull; What domains are considered 'more important' on google search? I once read an article that said .edu domains had a higher credibility than other extensions. As a Canadian business owner, I want to know if i should register a .ca or other extension? I ... » Join the discussion

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