SearchDay: Use Caution When Growing Your Site

Today's Columns: » Use Caution When Growing Your Site  » Taking a Small Business to the Big Time Through Search  » The Paid Links Debate Rages On  » Will Social Networks Become the New Inbox? Part 2  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay December 31, 2008

Top Jobs Senior PPC Manager Austin, United States Internet Marketing Manager Northwestern Mutual Milwaukee, United States 912435 Target , United States 906597 Target , United States Account Executive- Platform Sales ContextWeb New York, United States More Jobs Today's Top Story: Eric Enge Use Caution When Growing Your Site  BY THE NUMBERS If you're planning on rapidly expanding the size of your site, exercise some care. Devise a strategy that will lead to pages that have something to offer users, and you will stay out of trouble with search engines, and better serve your users at the same time. » Full story » Print version Search Engine Watch Experts Columns Aaron Shear Taking a Small Business to the Big Time Through Search  BIG BIZ So you own a small e commerce shop and are wondering how to expand your business? As you may or may not know by now, search can drive an incredible amount of traffic to your site. » Full story » Print version Mark Jackson The Paid Links Debate Rages On  AU NATURAL Most ethical SEOs will tell you that paid links are a dangerous path to go down. Google will tell you that paid links will get you into hot water. At the same time, you see rankings which are obviously being generated through paid links. What's an ethical SEO to do? » Full story » Print version Erik Qualman Will Social Networks Become the New Inbox? Part 2  BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before. Good businesses realize though, that the relationship still needs to be cultivated. Just like dating, companies need to learn how to court their customers in social networks. » Full story » Print version Register Now to attend the Yahoo! Searchlight Award Show. Go to searchlightaward.yahoo.com. News from the Search Engine Watch Blog 50 Most Memorable Moments in Search for 2008 Posted by Nathania Johnson  Dec 31, 2008 It was one heck of a year for the search industry. The convergence of outside economic forces, a wild presidential election and the 2008 Beijing Olympics were all signs of an industry becoming more and more mainstream and global. Here's a look at the completely subjective biggest stories in search ... » Continue reading Online Holiday Shopping Down 3% Overall for 2008 Posted by Nathania Johnson  Dec 31, 2008 It's the news I hoped I didn't have to share, but alas it has arrived. We hoped during the flat Black Friday and decent Cyber Monday that we could edge out the holiday season with a slight gain. But while web site traffic was up by 5% to retail sites ... » Continue reading Marissa Mayer To Leave Google? Posted by Frank Watson  Dec 31, 2008 Rumor has it Google VP Marissa Mayer will be leaving the company in 2009, Gawker reported. Mayer, vice president of search products and user experience, joined Google from Stanford's graduate computer science department in 1999 as the company's first female engineer. She also is a part-time introductory computer programming teacher ... » Continue reading Cuil May Sound Cool But Did Not Kill Google This Year Posted by Frank Watson  Dec 31, 2008 Touted as a possible Google killer when it launched July this year, Cuil has had a disappointing start. Traffic numbers reflect the company's lack of stickiness following its launch. TechCrunch sees it as flat lining. Interesting that Business Week has it amongst its most promising start ups of 2008. Kevin Ryan gave us ... » Continue reading Watch a Live Stream of the Times Square New Year's Celebration Posted by Nathania Johnson  Dec 31, 2008 TimesSquare.com is offering a free, live stream of the most famous New Year's celebration in the world. It will begin the stream at 4pm and last until 12:15am. Mogulus will provide the streaming technology. This way you can enjoy Times Square without being surrounded by thousands of drunk, screaming people, having ... » Continue reading Will Google Track the Stomach Bug Like It Did the Flu? Posted by Nathania Johnson  Dec 31, 2008 If you missed my posts on Monday, it's because I was up at 3am blowing chunks into the porcelain throne the night before. It takes a lot for me to not blog, even when I'm sick, so you know I was hit with something awful. And no, I wasn't hungover. Instead, ... » Continue reading Get nine tips that will optimize your PPC results. In this free guide you'll learn how to: • Understand the Google AdWords structure • Organize, separate & filters campaigns for better tracking • Organize ad groups around keywords • Use the "Sculpture Method" to keep campaigns under control • Conduct controlled experiments...and more! Download the free 9 Tips to Optimize PPC Results Guide now. Search Engine Watch Forum Discussions How much shall I ask for PPC?  Dec 31, 2008 Hi all, I was working as an inhouse SEO before I have just begun working on my own. I am responsible from an adwords account for a US company.I have to prepare a proposal and I do not know very well pricing about PPC. Could you please tell me how the pricing ... » Join the discussion Q4 2008 PageRank Update done!  Dec 31, 2008 Image: http://www.adolu.com/v/vahanga.com-pr3.jpg my PR increased from 0 to 3:rolleyes: » Join the discussion Google tips on link building  Dec 30, 2008 I missed this one iin Oct. but Google actually gave insights into what type of link building they like http://googlewebmastercentral.blogspot.com/2008/10/good-times-with-inbound-links.html » Join the discussion What was Google's Greatest Achivement of 2008?  Dec 30, 2008 Okay am looking for opinions on this one... and debates over them. What do you think was Google's greatest achievement in 2008 - good or bad. How their stock price gutted my kids' education fund would be a major bad one! Interestingly I wrote a review yesterday that seems to have grabbed a ... » Join the discussion

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