SearchDay: Could the Web be the Answer to Economic Plight?

Today's Columns: » Could the Web be the Answer to Economic Plight?  » 5 Tips for Travel Search Marketing in a Down Economy  » PPC Landing Pages: The End of the Line -- Or the Beginning?  » How the Wal-mart Grinch Stole Black Friday Link Love   About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �December 5, 2008

Top Jobs Senior Web Producer & Usability Expert iMediaRecruiters.Com Bedford, United States SEO Specialist GotVMail Communications Needham, United States Online Marketing Manager ThomasNet New York, United States Online Advertising Sales - Manager, Pricing & Inventory The Taunton Press Newtown, United States Senior Sales Executive Resonate Networks Alexandria, United States More Jobs Today's Top Story: Frank Watson Could the Web be the Answer to Economic Plight?  SEM CROSSFIRE Could our industry's Big Three replace the old ones? Only if we can stay out of our own way. As the Web becomes the center of the global village, it may be time to look to it for more than the answers we get from search engines. » Full story » Print version Search Engine Watch Experts Columns Elisabeth Osmeloski 5 Tips for Travel Search Marketing in a Down Economy  VERTICAL SEARCH Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing budgets before they dry up completely. Here are five tips that may help stretch your budgets in the short term and grow your business in the long term. » Full story » Print version David Szetela PPC Landing Pages: The End of the Line -- Or the Beginning?  PROFITABLE PPC Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at least as important as building and optimizing great ad groups with great ads. Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do. » Full story » Print version Sage Lewis How the Wal-mart Grinch Stole Black Friday Link Love  LINK LOVE When Wal-mart invoked the Digital Millennium Copyright Act to get online news sites to remove links to its Black Friday sales circular, Wal-mart missed out on some link love. » Full story » Print version Work with No Interruptions Spending more time hunting for outlets than you do reviewing client work? It's time to get a notebook featuring Intel® Centrino® 2 processor technology. For amazing battery life, outstanding performance and faster, broader wireless, look for notebooks that feature Intel Centrino 2 processor technology. http://www.businessuninterrupted.com/ News from the Search Engine Watch Blog Google Friend Connect Beta Available for All Webmasters Posted by Nathania Johnson  Dec 5, 2008 Google has made Friend Connect available to all webmasters in a beta form. Friend Connect lets sites add social networking to their site. But users can sign in with an established account from Google, Yahoo, AOL, or OpenID, instead of creating yet another account. Here's a vid with more details Google Friend ... » Continue reading Google Creates One Page for Webmaster Tools Settings Posted by Nathania Johnson  Dec 5, 2008 Google has placed the Webmaster Tools settings on one page for your convenience. The settings that can be adjusted are: 1. Geographic Target 2. Preferred domain control 3. Opting in to enhanced image search 4. Crawl rate control Some settings are time-bound, such as the crawl rate, which automatically sets back to default after ... » Continue reading Another (Former) Yahoo Heads to Microsoft Posted by Nathania Johnson  Dec 5, 2008 Earlier this year, Dr. Qi Lu left his role as Executive Vice President of Search and Advertising Technology at Yahoo in the aftermath of the failed Microsoft acquisition for the Sunnyvale search engine. Now, Microsoft is bringing Lu on president of the Online Services Group. A couple weeks ago, it was ... » Continue reading Half of British and Irish Marketers Use SEO for PR Purposes Posted by Greg Jarboe  Dec 5, 2008 According to new research by Citigate Dewe Rogerson, 51.4% of marketers in the UK and Ireland use search engine optimization (SEO) tactics for public relations (PR) purposes. Brilliant! And almost two-thirds of respondents suggesting that internet-based PR was important. Brilliant! However, just over four in 10 marketers in the UK ... » Continue reading Rich Riley to Head Yahoo! Europe and Canada Posted by Nathania Johnson  Dec 5, 2008 Yahoo! is filling the void left by Europe and Canada head, Toby Coppel, by hiring from within. Rich Riley, head of Yahoo!'s Advertiser & Publisher Group in Europe, has been tapped to fill the role. He will be based in Rolle, Switzerland, where Yahoo! Europe's headquarters are located. Rich Riley has ... » Continue reading Why Retailers Should Be Day Trippers to SES Chicago Posted by Greg Jarboe  Dec 4, 2008 Okay, so I�m an old Beatles fan. But there are lots of very current reasons why retailers should consider becoming day trippers to Search Engine Strategies Chicago next week. Hidden in plain sight on the rates & registration details page is this nifty option: �One-Day Package� for SES conference sessions ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Google, What Happened to Do No Evil?  Dec 5, 2008 Here's a fun one! I almost crapped my shorts when I saw this one... Scenario: I put up a keyword set for an ad group like the following Red Ferrari F430 Orange Lamborghini Murcielago LP640 Yellow Bugaati Veyron Basically, I am trying to say that they are widgets with VERY specific criteria and model numbers. Now for ... » Join the discussion Google, What Happened to Do No Evil?  Dec 5, 2008 Here's a fun one! I almost crapped my shorts when I saw this one... Scenario: I put up a keyword set for an ad group like the following Red Ferrari F430 Orange Lamborghini Murcielago LP640 Yellow Bugaati Veyron Basically, I am trying to say that they are widgets with VERY specific criteria and model numbers. Now for ... » Join the discussion Advice Please  Dec 3, 2008 So I sell shoes. An average pair is $20 and a really good pair is $50. For a long time I've ran a pretty successful ad that says "Shoes from $20" that gets a good CTR. Then I take people to a category page that shows both ... » Join the discussion

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