SearchDay: Will Social Networks Become the New Inbox?

Today's Columns: » Will Social Networks Become the New Inbox? Part 2  » SEO Site Structure 101, Part 2  » Assembling Your Landing Page Optimization Dream Team, Part 4  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay December 29, 2008

Top Jobs Internet Marketing Manager Northwestern Mutual Milwaukee, United States 906597 Target , United States 912435 Target , United States Account Executive- Platform Sales ContextWeb New York, United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States , United States More Jobs Today's Top Story: Erik Qualman Will Social Networks Become the New Inbox? Part 2  BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before. Good businesses realize though, that the relationship still needs to be cultivated. Just like dating, companies need to learn how to court their customers in social networks. » Full story » Print version Search Engine Watch Experts Columns Ron Jones SEO Site Structure 101, Part 2  SEM 101 We began our discussion of site structure last week by looking at meta tags. This week, we continue exploring the SEO impact of site structure, including title tags, URL structure, and other on-page elements. » Full story » Print version Tim Ash Assembling Your Landing Page Optimization Dream Team, Part 4  BY THE NUMBERS We've outlined several of the key roles needed for a successful landing page optimization program. Today, we'll look at the final three roles: the programmer, system administrator, and quality assurance tester. » Full story » Print version Register Now to attend the Yahoo! Searchlight Award Show. Go to searchlightaward.yahoo.com. News from the Search Engine Watch Blog The Good, The Bad, The Ugly: Google 2008 Review Posted by Frank Watson  Dec 29, 2008 2008 has been an up and down year for Google. From their stock price to the various products they have introduced or updated - it would seem the bloom is finally off the rose. All investors are aware that Google has had a 52 week swing of 707.95 to 247.30 this ... » Continue reading UK Introducing Movie-like Website Rating System Posted by Frank Watson  Dec 29, 2008 The UK government is looking in to giving websites rating similar to those used for movies, Reuters reports, and they are reaching out to the United States to get involved. While the idea of stricter restrictions for kids' access to certain web content may not be a bad one, the idea ... » Continue reading Microsoft, Google and Apple Being Sued Over Icon Navigation Posted by Frank Watson  Dec 26, 2008 A lawsuit was filed in Arizona Federal court against Microsoft, Google and Apple by Cygnus Systems, Inc. over use of their just granted patent for "System and method for iconic software environment management." As Ars Technica points out: "Its abstract describes "a method and system for storing, navigating, and accessing files within ... » Continue reading Has eBay Hit The Wall Or Is The Economy The Reason Posted by Frank Watson  Dec 26, 2008 Motley Fool has reported that holiday spending at eBay this year is lower than last year, despite the fact that one would expect them to be a good source of lower priced gifts in these hard economic times. Meanwhile Amazon has reported higher sales numbers over last year. Are people forgoing secondhand ... » Continue reading Get nine tips that will optimize your PPC results. In this free guide you'll learn how to: • Understand the Google AdWords structure • Organize, separate & filters campaigns for better tracking • Organize ad groups around keywords • Use the "Sculpture Method" to keep campaigns under control • Conduct controlled experiments...and more! Download the free 9 Tips to Optimize PPC Results Guide now. Search Engine Watch Forum Discussions Anchor Spam Can affect Website SEO  Dec 29, 2008 Today i've posted an simply straight forward question. I'd like to know that is there any thing link Anchor Spam can affect website rankings? Personally i don't feel, because i've been watching from very long time that many websites have their links in footers in their clients websites from each and every ... » Join the discussion Keyword Domain Vs. Brand Domain �� Strategy?  Dec 24, 2008 Hello All, I was thinking about a possible ��strategy�� and was looking for your opinions. What if it was possible to get a domain with a keyword I want to rank for; let��s use ��Blue-Widgets.com�� as an example. Now let��s say I have gotten 30 links from random sites to ��Blue-Widgets.com�� and ... » Join the discussion AdWords Top 10 for 2008  Dec 23, 2008 In their last blog post of the year, Google's AdWords team has just posted their top ten favorite AdWords Blog posts for 2008! 1. Introducing Google Ad Planner 2. Improvements to Ads Quality 3. Build your own display ads in minutes 4. Keyword tool updated with search volume 5. Announcing Google Insights for Search 6. New ... » Join the discussion

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