SearchDay: Will Social Networks Become the New Inbox?

Today's Columns: » Will Social Networks Become the New Inbox?  » Keyword Discovery 101, Part 2  » User Ratings and Reviews: Join the Conversation  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �December 15, 2008

Top Jobs Site Manager BankingMyWay.com New York, United States Internet Marketing Manager Turtle Beach, Inc. Elmsford, United States Senior Web Producer & Usability Expert iMediaRecruiters.Com Bedford, United States SEO Specialist GotVMail Communications Needham, United States Online Marketing Manager ThomasNet New York, United States More Jobs Today's Top Story: Erik Qualman Will Social Networks Become the New Inbox?  BRAND EQUITY E-mail has held on through the years as the King of the Internet. However, the new inbox is shifting toward social media. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Keyword Discovery 101, Part 2  SEM 101 Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process. » Full story » Print version Gregg Stewart User Ratings and Reviews: Join the Conversation  VERTICAL SEARCH Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. » Full story » Print version Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. News from the Search Engine Watch Blog Google Friend Connect Adds Twitter Posted by Nathania Johnson  Dec 15, 2008 Google Friend Connect was made available (in beta) to all webmasters last week. But most of these types of social efforts that enable portability among sites/networks have been missing one very important network. Until now. Twitter has joined Google Friend Connect. Now if you're using the technology to add social components ... » Continue reading Google, Lessig Defend Net Neutrality Positions (Mis) Stated in Wall Street Journal Posted by Nathania Johnson  Dec 15, 2008 The Wall Street Journal has caused quite a stir by publishing a story saying that leading proponents of net neutrality have been softening on their positions. Few blogs fell for the embellishment and Google and Lawrence Lessig have defended their not-so-shifty positions. Google's Richard Whitt, Washington Telecom and Media Counsel, ... » Continue reading AOL.com Homepage Ad, Traffic, and Time Spent on Site Stats Up Since Relaunch Posted by Nathania Johnson  Dec 15, 2008 AOL has some good news regarding their homepage since they relaunched in late October. The click-through rate for the primary 300x250 ad banner increased 30% in November. Unique visitors and daily visitors grew by 13% and the minutes spent on the page increased by 29%. �This week, the new homepage was rolled ... » Continue reading Holiday E-Commerce Update: Spending Flat Last Week Posted by Nathania Johnson  Dec 15, 2008 comScore has been providing weekly updates on holiday e-commerce spending and the reports have been like a roller coaster. First, we started down, with November spending down 4% over last year. Then we took a gentle climb on Black Friday (1% increase) followed by a steeper incline on Cyber Monday, which ... » Continue reading WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> Search Engine Watch Forum Discussions Google Pushes for Net Neutrality?  Dec 15, 2008 Is Google making its end run? ---Quote--- The celebrated openness of the Internet -- network providers are not supposed to give preferential treatment to any traffic -- is quietly losing powerful defenders. Google Inc. has approached major cable and phone companies that carry Internet traffic with a proposal to create a fast lane ... » Join the discussion reciprocal linking  Dec 15, 2008 forgive me if i am asking something that has been answered, but it looks likes a lot of these posts date back a few years in which a lot of SEO has changed. 1. Is reciprocal linking still considered a good practice, if the site is related to you and doesn't ... » Join the discussion SEO for a site that doesnt yet exist?  Dec 14, 2008 Hello - A question about SEO for a website that has yet to find a domain, here's the scoop. I am working on a website for which the content & service provided is known. But the domain has yet to be picked. The client is bidding on a handful of prime domains, ... » Join the discussion

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