December 2008

	Get More in 2009 5 Things You Need More of in the New Year
The new year is a great time to take a step back and look at what went right this past year and what we can do better this coming year. I want to offer up 5 things related to online marketing that we could all use more of this coming year. More Content - The search engines love content. Your customers love content. You need more of it. Start a blog, write an ebook, share your knowledge with the world and you will be rewarded for it. More Links - It takes a lot of time and hard work to get people to link to your site, but links still play a HUGE part in the SEO equation, so you have to keep getting more links to your site. Quality is more important than quantity, but you need more of those quality links. More Connected - Get involved in your industry associations, social networks, relevant blogs, and forums. Set up your profile on Facebook, Linkedin, and Twitter. The web is social, so start making friends! More Testing - Don't settle for average conversion rates. Test out different landing pages, offers, and marketing messages to continually improve your results. More Analytics- Make sure you're tracking all the right metrics. Don't overlook important key performance indicators. A few things you might not be tracking, but should consider are newsletter signups, bounce rate, assisting keywords and brand awareness. I hope we can all get MORE in 2009. Happy New Year from all of us at SEO.com!
	Blog Cog Churning Out Great SEO Pearls of Wisdom
Below you will find a few interesting anecdotes from the most recent entries on our SEO.com blog: http://www.seo.com/blog/ "The real question most webmasters are thinking, however, is how to utilize these videos for the benefit of their website, to draw traffic and improve their visibility, and most importantly make money. Here are a couple of basic guidelines to help your site out if you are thinking about incorporating video into your overall internet marketing strategy." - Scott Smoot "Some people love to do the least amount of work possible to get a job done. They find great pleasure in finding shortcuts and discovering what the minimum requirements are to still complete a task. Sometimes finding shortcuts and doing as little as possible is OK, but not when it comes to building a successful web site." - Brock Hadley “Do you search Google for your trophy keyword every morning to see if you're still on the first page? Do you check more than once a day? If so, you are a rankings junkie and it's time to shake the habit… You should be focusing on how much traffic is coming from search, which keywords are driving that traffic, and most importantly, which keywords are driving sales.” - Dave Bascom “A major item that a lot of sites overlook and a lot of SEO's don't really understand is the “site search” function on a site. I'm going to give you a scenario that three of our clients have faced, with similar results. Let's say you own a real estate site with information being pulled from the MLS database via IDX or some other listing server. None of the content that your on-site search result displays is in any way unique from all the other real estate sites online. ” - Adam Torkildson “…Some of the ones mentioned most often were Digg, Stumbleupon, Facebook, MySpace, and Twitter. I was surprised that I never heard any mention of Squidoo. Now, you are probably wondering why that would surprise me, so I am going to tell you about some of the basic features of Squidoo and why I would expect to hear it mentioned as a good social network.” -Dustin Williams