SearchDay: Social Shopping: Build Long-Term Traffic and Trust

Today's Columns: » Social Shopping: Build Long-Term Traffic and Trust  » Google Product Search + Mobile = The Future?  » Will Social Networks Become the New Inbox?  » Keyword Discovery 101, Part 2  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �December 16, 2008

Top Jobs Site Manager BankingMyWay.com New York, United States Internet Marketing Manager Turtle Beach, Inc. Elmsford, United States Senior Web Producer & Usability Expert iMediaRecruiters.Com Bedford, United States SEO Specialist GotVMail Communications Needham, United States Online Marketing Manager ThomasNet New York, United States More Jobs Today's Top Story: Aaron Shear Social Shopping: Build Long-Term Traffic and Trust  BIG BIZ With a predicted slow year on the horizon, what can you do to be better and different in this market? This is an important question to answer, especially in Q1, when the e-commerce segment is very slow, so think about these types of strategies carefully. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson Google Product Search + Mobile = The Future?  AU NATURAL On the whole, 2008 will be remembered as the year of the iPhone revolution. This game-changing mobile device is opening eyes to the possible future of our industry. » Full story » Print version Erik Qualman Will Social Networks Become the New Inbox?  BRAND EQUITY E-mail has held on through the years as the King of the Internet. However, the new inbox is shifting toward social media. » Full story » Print version Ron Jones Keyword Discovery 101, Part 2  SEM 101 Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process. » Full story » Print version Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. News from the Search Engine Watch Blog Yahoo! Unveils Social Inbox and Open Features for Key Products Posted by Nathania Johnson  Dec 16, 2008 Following quite closely in the footsteps of AOL's Bebo, Yahoo! has unveiled a new version of their email inbox, which incorporates social media. Starting with a limited beta release, Yahoo is opening Mail up to third-party applications such as Flixter, Wordpress, and Xoopit. Continuing on the theme of opening up products, ... » Continue reading 59% of Small Businesses Don't Do Paid Search Marketing Posted by Nathania Johnson  Dec 16, 2008 59% of small businesses with a web site don't do paid search, according to a survey conducted by Microsoft adCenter. 90% of that number haven't even tried. To which I say, "What is up with that people?" That is just leaving money - potentially gobs of it - on the ... » Continue reading Zillow Launches Answers Feature Posted by Nathania Johnson  Dec 16, 2008 It's been a popular year for answers sites as well as adding answers to existing sites and now real estate search engine Zillow is getting in on the action. Their new feature, Zillow Advice, provides a much needed answers niche for an industry going through much upheaval. "In today's changing and ... » Continue reading The Purple People Collective: Freelance and Job Listings for Laid-Off Yahoos Posted by Nathania Johnson  Dec 16, 2008 Yahoo! has gone through layoffs twice this year and at least one formerly purple person has turned his lemons into lemonade (though his tweets suggest he's a big fan of lattes). Ryan Kuder has launched a site called the Purple People Collective (ironic that the initials are PPC). It has listings ... » Continue reading WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> Search Engine Watch Forum Discussions Google Pushes for Net Neutrality?  Dec 15, 2008 Is Google making its end run? ---Quote--- The celebrated openness of the Internet -- network providers are not supposed to give preferential treatment to any traffic -- is quietly losing powerful defenders. Google Inc. has approached major cable and phone companies that carry Internet traffic with a proposal to create a fast lane ... » Join the discussion Google Hand Picks Results...?  Dec 14, 2008 Google cranks up the Consensus Engine (http://www.theregister.co.uk/2008/12/12/googlewashing_revisited/) Manufacturing isn't dead - it just went to Mountain View ---Quote--- This week Marissa Meyer explained that editorial judgments will play a key role in Google searches. It was reported by Tech Crunch proprietor Michael Arrington - who Nick Carr called the "Madam of the Web ... » Join the discussion Google shopping  Dec 14, 2008 More of a results question than SEO... Does anyone get a high conversion or even referral rate from Google Shopping? Anyone I've spoken to in the UK gets very few referrals from Google Shopping. I'm wondering if it's a geography based issue, or that the consensus is that Google Shopping just ... » Join the discussion

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