Tuesday, October 21, 2008

Inside Look at Search Engine Strategies Chicago, Dec 8-12

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Search Engine Strategies Chicago Search Engine Strategies Chicago
December 8-12, 2008 | Chicago Hilton


Rates go up November 22nd.
Register today and SAVE $200 on a full conference pass

Search is constantly evolving and so is our conference.

Stay on top of the latest SEM (paid advertising and SEO) strategies, tactics and trends at SES Chicago, Dec. 8-12. SES provides the most up-to date and relevant content you'll need to remain in or regain top position in Search Engine rankings. New sessions in the conference agenda include:

Monday, Dec. 8
Search and Packaged Goods - 3:00pm-4:00pm
Examine the profile and online behavior of consumer-packaged-goods (CPG) searchers and explore the high-growth opportunity and untapped potential of search marketing for consumer brands.

Tuesday, Dec. 9
A Case Study From American Greetings: Rethinking Optimization - 4:15pm-5:30pm
Learn how American Greetings became post-click marketing mavens by discovering the inherent value of AdGroup-level testing & iteration for increased lift. Takeaways include best practices for running simple, high-impact A/B tests that any front-line marketer can easily implement and understand.

Wednesday, Dec. 10
eCommerce 101 - 4:00pm-5:15pm
Get real world examples of design changes and other site-specific enhancements that have helped to increase organic traffic, conversion rates, and the overall bottom line for online retailers.

Thursday, Dec. 11
Interactive sessions will take volunteers from the audience to examine their websites live to provide general feedback about improving traffic, ad copy and contextual ad placements.

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