SearchDay: Landing Pages and the Decision-Making Process

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Top Jobs More Jobs Today's Top Story: Tim Ash Landing Pages and the Decision-Making Process  BY THE NUMBERS Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed. » Full story » Print version Search Engine Watch Experts Columns Kevin Ryan Search Trademark Hobby Kit  SEARCHING FOR MEANING Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Are they simply misunderstanding the search realm and buying funnel? » Full story » Print version Carrie Hill Building it Better -- Small Business Site Architecture  LITTLE BIZ Businesses built on a strong foundation grow and flourish. Web sites with solid architecture can have stronger search results. If you're thinking about designing or redesigning your small business Web site, get organized before you start. » Full story » Print version Mark Jackson The Ghosts of SEO Past and Future  AU NATURAL When banner ads first came out, there was hardly enough inventory to satisfy advertisers' needs. Paid search and search engine optimization changed all that. But SEO, too, has changed radically in the last decade. » Full story » Print version News from the Search Engine Watch Blog Yahoo Gains Search Share While Microsoft and Google Drop Posted by Frank Watson  Oct 29, 2008 Bloomberg News reports the monthly search numbers for September have Yahoo gaining while Google and Microsoft have dropped. "Yahoo! Inc. handled a larger chunk of U.S. Internet searches last month while Microsoft Corp. lost market share, according to researcher ComScore Inc. Yahoo had about 20.2 percent of queries in September, up from ... » Continue reading MapQuest Updates Widget and Local Content Posted by Nathania Johnson  Oct 29, 2008 MapQuest has a few noteworthy updates to its widget and local content. First up, the widget has the following updates: The Maps and Driving Directions experienceMapQuest Search functionality has been addedAdded Traffic informationPerformance and functionality improvements In the local content update, MapQuest has added an "AddThis" button. You may have seen the AddThis ... » Continue reading Yahoo's New GeoTargeting May Have Some Teething Problems Posted by Frank Watson  Oct 29, 2008 While many seem happy to see that Yahoo has started geo-targeting, the comments to their blog post about launch problems seem to show early adoption problems. Given Yahoo has already divided out their PPC by country, it would seem the rest should be easier. If you are using the new tools ... » Continue reading Rep. Barton Suspicious of Google/Yahoo Deal Posted by Nathania Johnson  Oct 29, 2008 It turns out that the concern over the Google/Yahoo search advertising partnership is bipartisan. Earlier this month, Senator Herb Kohl (D-Wisc) urged caution in a letter to Assistant Attorney General Thomas Barnett. Now, Rep. Joe Barton (R-TX) has written a letter to Barnett expressing his concern. Barton's beef is with what ... » Continue reading Why CafePress Needs Online Ratings Posted by Nathania Johnson  Oct 29, 2008 If you're not familiar, CafePress is a site where you can purchase custom-designed apparel and gifts. There are many merchants selling their designs as well. Today, CafePress unveiled its new design, and it looks great. But searching for a design you like can be a chore. That's why I think CafePress ... » Continue reading Google Checkout Shopping Cart Allows Purchase of Multiple Items Posted by Nathania Johnson  Oct 29, 2008 If you've used the Google Checkout Buy Now button, you know that it's a bit limiting - only allowing customers to purchase one item at a time. Google Checkout's new shopping cart allows your customers to purchase multiple items at once. To get started, go to the Tools tab in the ... » Continue reading SEO covered at PRSA International Conference in Detroit Posted by Greg Jarboe  Oct 29, 2008 I've just returned from the PRSA International Conference in Detroit, Michigan. The Public Relations Society of America is the world's largest organization for public relations professionals. But there were a number of sessions on the agenda about search engine optimization. On Saturday, Oct. 25, Lee Odden taught a ... » Continue reading Online Advertising Networks Struggle As Industry Growth Slows Posted by Nathania Johnson  Oct 29, 2008 Online advertising networks are struggling to make ends meet during a tough economy and a slowdown in industry growth. JellyCloud and Adzilla have shut down while AdBrite had to lay off 40% of its staff. It's a crowded field with over 300 ad networks, many of them designed to target niche ... » Continue reading WebmasterRadio Holding Free PR & SEO Webinar Today Posted by Frank Watson  Oct 29, 2008 If you want to learn how to use PR for effective SEO, the free WebmasterRadio webinar today should be a must view. Registration can be done here. Top Rank CEO Lee Odden and Jay Byrne, President of v-Fluence Interactive Public Relations, will do the presentation that starts at 2 pm EST ... » Continue reading Blip.tv, DoubleClick Inserting Ads Into ITunes and Other Videos Posted by Frank Watson  Oct 29, 2008 Blip.tv CEO "Mike Hudack revealed that his company has found a way to dynamically insert ads from DoubleClick into video downloads on iTunes and elsewhere," the Washington Post reported. Given the huge use of the tube sites such as YouTube and the increasing popularity of downloading ITune videos this new technology ... » Continue reading Motorola Betting Big On Googles Android Posted by Frank Watson  Oct 29, 2008 Despite cutting 10,000 jobs, Motorola is betting big on Google's telephone technology Android, dropping all but three of their phone operating systems, the Wall Street Journal reported. Though Android has had security problems, Motorola's chief of the handset division Dr. Sanjay Jha is a big proponent of the operating system and ... » Continue reading Search Engine Watch Forum Discussions Add & Subtract Exact, Phrase, & Broad listing  Oct 28, 2008 Microsoft makes it very easy to add & subtract Exact, Phrase, Broad listing just by a click in a box. But with Google I have to put " " & [ ] around copies of the keywords. Is there a faster / easier way to do this? Also: With Microsoft AdCenter you can ... » Join the discussion How much Organic Traffic do you get from Google  Oct 29, 2008 i would be interested to know how others do? i get very little organic,and would like to increase this. » Join the discussion SEO - As a Career  Oct 27, 2008 How much safe, SEO as a career? And how much we can earn money in this field? » Join the discussion

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