SearchDay: Google's New Tools for Site Link Strengthening

Today's Columns: » Google's New Tools for Site Link Strengthening  » Making the Most of Your Local Search Marketing Dollars  » Content Promotion for Link Marketing  » Obama is Winning the Internet War  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �October 17, 2008

Top Jobs Director / Manager of Ad Operations Adify San Bruno, United States Interactive Marketing Manager GSI Commerce King of Prussia, United States PPC Specialist Alpha 411 New York, United States Director of Search Engine and Social Media Optimization Howcast Media Inc. San Francisco, United States New York, United States Director Ad Network Media Giants New York, United States More Jobs Today's Top Story: Frank Watson Google's New Tools for Site Link Strengthening  SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results. » Full story » Print version Search Engine Watch Experts Columns Gregg Stewart Making the Most of Your Local Search Marketing Dollars  VERTICAL SEARCH Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each. » Full story » Print version Justilien Gaspard Content Promotion for Link Marketing  LINK LOVE Even if your content is great and deserving of links, you won't get very far if no one knows about it. The Web already has a ton of great content and more added each day. You need to promote your content to get noticed. » Full story » Print version Erik Qualman Obama is Winning the Internet War  BRAND EQUITY Election Day in the U.S. is fast approaching and it's anyone's guess who will win...or is it? Based on five key indicators on the Internet, maybe we already know who will next be sitting in the Oval Office. A look at these indicators shows how they can be applied to your business. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Is Yahoo Being Undervalued by Wall Street? Posted by Nathania Johnson  Oct 17, 2008 Despite Yahoo's decline in the search market as of late, some are beginning to cry foul, saying Wall Street is punishing YHOO just a little too much. Prices dipped below $11 a share this week, almost half the value when Microsoft made its acquisition offer for $31 per share. A couple ... » Continue reading Google Q3 Revenue Increases 31% Year-Over-Year, Up 3% Over Q2 2008 Posted by Nathania Johnson  Oct 16, 2008 Google beat Wall Street with its third quarter earnings, announced today. Their revenue is up 31% year-over-year and up 3% over Q2. Analysts have been worried that a weak economy would mean worse results for the search giant, due to tightening advertising budgets and decreased consumer confidence. But, of course, almost the ... » Continue reading Yahoo Updates Social Profiles, Adds Local SearchMonkey Apps to Default Posted by Nathania Johnson  Oct 17, 2008 Seems Google wasn't the only one with some updates to release at the end of this week. Yahoo gets in on the action by updating social profiles and setting some SearchMonkey apps for local content to default. First up, Yahoo profiles are going universal. In other words, you can manage your ... » Continue reading Move Over George Soros Google Wants To Play In the Forex Space Posted by Frank Watson  Oct 17, 2008 Seems legendary investor George Soros, who supposedly made a billion dollars trading on the foreign currency exchange, will have some competition from Google as they are now hedging against fluctuating currency exchange rates by investments in the forex market. Cnet reports that Google has invested over $80 million dollars in forex ... » Continue reading Mom Bloggers Prove Powerful Resource to Marketing and Branding Success Posted by Nathania Johnson  Oct 17, 2008 A whopping 94% of moms rely on other moms during a purchasing decision. So, it comes as no surprise to learn that mom bloggers can have a powerful impact on your online marketing campaign. Here's some data from Mom Central Consulting to help let this idea sink in deep into your ... » Continue reading A Bunch of Cute Little Updates to Google Properties (and the Algorithm) Posted by Nathania Johnson  Oct 17, 2008 Today, there are more updates to Google products than you can shake a stick at. So intead of writing a bunch of short, little posts, I have consolidated them into one for you, faithful SEW reader. Both my awesome husband and my awesome 11 year old son have pointed out to ... » Continue reading Internet Marketers Handbook An Impressive Effort Posted by Frank Watson  Oct 16, 2008 A SEOMoz member Danny Dover has pulled together quite an impressive list of links to tools, impressive articles and in general a great list of must see links for all search marketers. I have bookmarked this one already and will be using it later today to run a report for a ... » Continue reading Google Webmaster Tools Adds Hack Alert For CMS Programs Posted by Frank Watson  Oct 16, 2008 Google will be alerting sites to possible hacks of their CMS programs the Google Webmaster Central blog announced today. Nice addition guys. The Google team seems to be adding a lot of helpful tools lately. The links to 404 pages report is another of these which I am writing about in ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Separate Metrics for Google & Search Partners  Oct 17, 2008 Via the Inside Adwords Blog (http://adwords.blogspot.com/2008/10/separate-metrics-for-google-and-search.html), Adwords advertisers will (finally!) be able to see separate metrics for Google and the search partners. One cool feature that isn't mentioned in the post is that there is now a drop-down menu which allows you to choose how you want to see the stats: ... » Join the discussion Top Ten Organic SEO Myths  Oct 16, 2008 Top Ten Organic SEO Myths Myth 1: You should submit your URLs to search engines. Myth 2: You need a Google Sitemap. Myth 3: You need to update your site frequently Myth 4: PPC ads will help/hurt rankings. Myth 5: Your site will be banned if you ignore Google’s guidelines. Myth 6: Your site will be ... » Join the discussion Analytics and Website Optimizer  Oct 15, 2008 Hi, We use both website optimizer and analytics on several sites. When ever we run an A B test or any type of test we see a big increase in direct traffic and a big decrease in organic traffic. I am 100% sure that this isn't a shift in visitors more analytics having problems. On ... » Join the discussion

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