SearchDay: What You Need to Know Before Committing to SEO

Today's Columns: » What You Need to Know Before Committing to SEO  » Google's Algorithm is Shifting  » Judging PPC Performance: Focus on Conversions, Part 2  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �October 7, 2008

Top Jobs IAE 10.06.08 JPL Harrisburg, United States Product Manager, Search Travel Channel Media New York City, United States Traffic Manager Operative Media New York, United States Front End Flash Developer Cheil Worldwide Ridgefield Park, United States Manager - Internet Marketing Lead Generation - NM080576 Northwestern Mutual Milwaukee, United States More Jobs Today's Top Story: Mark Jackson What You Need to Know Before Committing to SEO  AU NATURAL Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan. » Full story » Print version Search Engine Watch Experts Columns Aaron Shear Google's Algorithm is Shifting  BIG BIZ Google seems to be moving toward an algorithm based more on "site quality" and user behavior. Links are still key, but there are many other factors to consider. Is your site ready to rank using the new factors? » Full story » Print version David Szetela Judging PPC Performance: Focus on Conversions, Part 2  PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. » Full story » Print version Google Analytics measures the success of your marketing campaigns, keywords, and site content. Track where your visitors come from and what they do on your site, so you can focus on initiatives that achieve conversions and ROI. Google Analytics also integrates easily with AdWords. It's powerful, simple to use, and free. It's web analytics by Google. News from the Search Engine Watch Blog Simple Text Ads are Still Most Popular Online Ads Posted by Nathania Johnson  Oct 6, 2008 iPerceptions has released data showing which online advertising methods are most popular with consumers. 25% are likely to click on simple text ads 20% are likely to click on display ads follow20% are likely to click on right banners12% are likely to click on top banners Video ads remain unpopular, with ... » Continue reading SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers Posted by Nathania Johnson  Oct 7, 2008 E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting their businesses, according to new survey data released by SLI Systems. 91% of the retail companies surveyed cited site search as critical, very important or important to their online businesses.Of the retailers ... » Continue reading AdBuyer Launches Free Online Media Buying Platform Posted by Nathania Johnson  Oct 7, 2008 AdBuyer.com has launched a free online media buying platform. The platform was designed to help advertisers create, manage, and optimize online ad campaigns across search, display, and content venues. The tool integrates with Google, Yahoo and MSN. Paid search campaigns can be edited and new keyword suggestions can be generated via ... » Continue reading Gmail Offers Extra Level of Protection for Late Night and Weekend Emails Posted by Nathania Johnson  Oct 7, 2008 Ok, this is isn't search related, but it's too much fun not to cover. Gmail has released another Labs feature. This one is called Mail Goggles and it's intended to help you avoid sending those late night or weekend emails that you'll regret later. When the feature is enabled, you have ... » Continue reading Google to Hold 2008 Q3 Earnings Call Next Thursday Posted by Nathania Johnson  Oct 7, 2008 Q3 earnings season is on its way and along with it are announcements about earnings calls and webcasts. Google will hold its call next Thursday, October 16, 2008 at 1:30 p.m. Pacific Time. You can access the live webcast here. Of course, with the economy in the state it is, investors and ... » Continue reading Keynote speakers posted for Search Engine Strategies Chicago Posted by Greg Jarboe  Oct 6, 2008 The keynote speakers for Search Engine Strategies Chicago have just been posted to the website for the SEM conference. And check out the heavy hitters: � Lawrence Lessig, the Professor of Law at Stanford Law School, is giving the opening keynote on Monday, Dec. 8; � Bill Tancer, the General Manager of Global ... » Continue reading Search Engine Watch Forum Discussions Which other variables can be used in the keyword url?  Oct 7, 2008 Some of our customers use in the keyword URLs different variables, EG: http://www.something.com/something.html?label=keyword1234{ifContent:C}{ifSearch:S}{creative} Keywordxxxx is used to link the conversion to a certain keyword, and with the {creative} it is possible to link it also to a creative. But are there any other variables that i can use?? I am investigating other ... » Join the discussion DMOZ removed from Google Webmaster Guidelines  Oct 3, 2008 Google Webmaster Guidelines was updated today and "directory submission" is no longer included! Here is what was removed: "Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.” beussery.com/blog/index.php/2008/10/google-no-longer-suggests-directory-submission/ » Join the discussion Google Indexing strategies for big site  Oct 2, 2008 Hello Friends, My site contains 10,00000 pages and ~400000 pages has been indexed in google right now!. I want total pages to be index in google as fast as possible. I have perform following tasks for this directory submission-2700 link exchange-100 social bookmarking and networking in 35 websites(including digg, SU, facebook,redit) forum posting-250 posting in 25 ... » Join the discussion

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