SearchDay: Implementation is the Name of the Game

Today's Columns: » Implementation is the Name of the Game  » Video Search: Can You Live Without It?  » Measuring a Text Ad's Effectiveness  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �October 21, 2008

Top Jobs Online Media Strategist Encyclopaedia Britannica, Inc. chicago, United States Director / Manager of Ad Operations Adify San Bruno, United States Interactive Marketing Manager GSI Commerce King of Prussia, United States PPC Specialist Alpha 411 New York, United States Director of Search Engine and Social Media Optimization Howcast Media Inc. San Francisco, United States New York, United States More Jobs Today's Top Story: Mark Jackson Implementation is the Name of the Game  AU NATURAL Implementation is a critical part of the search engine optimization process. This is where we actually make the recommended changes to the Web site. It's also where way too many SEO projects go wrong. » Full story » Print version Search Engine Watch Experts Columns Aaron Shear Video Search: Can You Live Without It?  BIG BIZ With YouTube climbing into the second position in terms of search engines, you can't avoid videos these days. What is your company doing to stay on top of the video market? » Full story » Print version David Szetela Measuring a Text Ad's Effectiveness  PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality score, which means it can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Yahoo Enables Zip Code Geotargeting Posted by Nathania Johnson  Oct 21, 2008 Want to target people in a certain zip code with your Yahoo search marketing campaign? Well, now you can. Sure, you might get fewer clicks, but clicks aren't the end game. Conversions are. If you are looking to target audiences in certain locations, then serving up ads to specific geographic areas ... » Continue reading Landing Pages: Test Now or Forever Hold Your Peace Posted by Nathania Johnson  Oct 21, 2008 Try as Washington might, the economy is bad and there's no way around it. Budgets are being slashed and workforces are being cut. It is widely thought that search advertising will be one of the last to feel the brunt of the economy's affect on advertising. Still, search marketers are faced ... » Continue reading MapQuest Now Optimized for the iPhone Posted by Nathania Johnson  Oct 21, 2008 One of the main reasons I own an iPhone is to have access to a map when I'm out and about. The iPhone comes standard with Google Maps, but I find its always good to have a backup map. (Google Maps isn't perfect, but you didn't hear that from me.) That's ... » Continue reading 18-34 Year Old Responds to Email Marketing Over Social Network Marketing Posted by Nathania Johnson  Oct 21, 2008 Social networking is popular, but how to target consumers through them is a mystery that has plagued marketers since social media's inception. Now, a new study from ExactTarget is showing how tough it can be. The report showed that 18-34 year olds say they're more likely to respond to marketing efforts ... » Continue reading Posted by   » Continue reading Marchex Adhere National Presence, Local Impact A New Pay-Per-Click Advertising Channel: Featuring Exclusive Access to More Than 200 Premium Publishers and Top Search and Local Traffic Sources, And One Point of Contact. Learn More Search Engine Watch Forum Discussions Web Search vs. Blog Search  Oct 21, 2008 Does anyone know how blogs and regular websites are arranged hierarchically in search engines? Let me give an example. I search for "Mickey Mouse" in blogsearch, it shows me a bunch of blogs with that content. I search for "Mickey Mouse" in websearch, it shows me regular websites AS WELL ... » Join the discussion AdSense Account Now Eligible for Dedicated Search Support  Oct 20, 2008 I have copied an email below that I have received regarding Google Adsense. Does anyone have any idea what this is about? "Your account is now eligible for dedicated support from our team of AdSense for search experts. If you are interested in dedicated support from AdSense for search experts, you ... » Join the discussion thinking strategically: Should I use exclusively folders?  Oct 18, 2008 My website really just has 16 pages (will be 17), and I don't think I'll add any (at least not many!) pages to this website (it's a very niche topic and I couldnt even think of more categories that make sense). So what Im wondering is this: Should I use a folder ... » Join the discussion

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