SearchDay: SEO Link Building Fundamentals

Today's Columns: » SEO Link Building Fundamentals  » Stop In-House SEO Disasters Now!  » Google's Algorithm is Shifting  » What You Need to Know Before Committing to SEO  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �October 8, 2008

Top Jobs IAE 10.06.08 JPL Harrisburg, United States Product Manager, Search Travel Channel Media New York City, United States Traffic Manager Operative Media New York, United States Front End Flash Developer Cheil Worldwide Ridgefield Park, United States Manager - Internet Marketing Lead Generation - NM080576 Northwestern Mutual Milwaukee, United States More Jobs Today's Top Story: Eric Enge SEO Link Building Fundamentals  BY THE NUMBERS Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it's a fundamental requirement for marketing any Web site, regardless of how established it may be. Creative link research can provide you with some real advantages. » Full story » Print version Search Engine Watch Experts Columns Kevin Ryan Stop In-House SEO Disasters Now!  SEARCHING FOR MEANING Whether you're in the house or outside it, fighting the good fight is never easy. Though we don't do it enough, hat's off to the in-house SEO practitioners everywhere. » Full story » Print version Aaron Shear Google's Algorithm is Shifting  BIG BIZ Google seems to be moving toward an algorithm based more on "site quality" and user behavior. Links are still key, but there are many other factors to consider. Is your site ready to rank using the new factors? » Full story » Print version Mark Jackson What You Need to Know Before Committing to SEO  AU NATURAL Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan. » Full story » Print version Google Analytics measures the success of your marketing campaigns, keywords, and site content. Track where your visitors come from and what they do on your site, so you can focus on initiatives that achieve conversions and ROI. Google Analytics also integrates easily with AdWords. It's powerful, simple to use, and free. It's web analytics by Google. News from the Search Engine Watch Blog Live Search now Live on Facebook Posted by Nathania Johnson  Oct 8, 2008 In July, Microsoft and Facebook announced an expansion of their existing partnership to include Live Search on the social network. Today, that plan has been implemented. AdCenter ads are being served up along with the results. Here's what they're saying about it: On the Live Search blog, Angus Norton, Senior Director, Live ... » Continue reading YouTube, Now with Click-to-Buy Posted by Nathania Johnson  Oct 8, 2008 YouTube has begun placing click-to-buy links beneath videos. This is the beginning of a greater plan to offer YouTube as an e-commerce platform to interested companies. Amazon, iTunes, EMI Music and Electronic Arts are among the first to get a crack at the new feature, which is currently only available in ... » Continue reading Federated Media Revamps Self-Service Ad Platform Posted by Nathania Johnson  Oct 8, 2008 Federated Media has unveiled and launched a revamped version of their self-service advertising platform. Here's what to expect with the update: Transparent site listsReal-time inventory availabilityAn ad creative upload toolThe flexibility to buy on a site-specific, categorical, or demographic basisPurchasing on either a CPM basis or on a flat rate basis �With ... » Continue reading Internet Advertising Up 15.2% for the First Half of 2008 Posted by Nathania Johnson  Oct 7, 2008 The Interactive Adverising Bureau (IAB) and PricewaterhouseCoopers have released internet advertising data for the first six months of 2008. The six month period saw $11.5 billion in revenues, up 15.2% over the same period in 2007. The second quarter of 2008 was up 12.8% over Q2 of 2007, but showed a ... » Continue reading Search Engine Watch Forum Discussions Google shows 404's but can't find em... Good tool for finding broken links (404's)  Oct 7, 2008 Hello, Google webmaster tools shows a bunch of 404's but I cannot find them on my site for the life of me. I have been using a variety of online (w3c) and standalone (linkchecker,etc.) to validate my site and they show no errors. Anyone know of a good tool ... » Join the discussion Which other variables can be used in the keyword url?  Oct 7, 2008 Some of our customers use in the keyword URLs different variables, EG: http://www.something.com/something.html?label=keyword1234{ifContent:C}{ifSearch:S}{creative} Keywordxxxx is used to link the conversion to a certain keyword, and with the {creative} it is possible to link it also to a creative. But are there any other variables that i can use?? I am investigating other ... » Join the discussion DMOZ removed from Google Webmaster Guidelines  Oct 3, 2008 Google Webmaster Guidelines was updated today and "directory submission" is no longer included! Here is what was removed: "Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.” beussery.com/blog/index.php/2008/10/google-no-longer-suggests-directory-submission/ » Join the discussion

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