SearchDay: My Wife, the Editor

Today's Columns: » My Wife, the Editor  » MySpace for Online Learning and Marketing Tools  » SEO Link Building Fundamentals  » Stop In-House SEO Disasters Now!  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �October 9, 2008

Top Jobs IAE 10.06.08 JPL Harrisburg, United States Product Manager, Search Travel Channel Media New York City, United States Traffic Manager Operative Media New York, United States Front End Flash Developer Cheil Worldwide Ridgefield Park, United States Manager - Internet Marketing Lead Generation - NM080576 Northwestern Mutual Milwaukee, United States More Jobs Today's Top Story: Sage Lewis My Wife, the Editor  LINK LOVE Editor of any kind of publication -- machining, food, scientific equipment -- is an underground ruling class that very few average people know about. When approaching an editor of a newspaper, trade publication, or a major publication, if you want the quote, if you want the link, treat these people with the respect they've come to know and love. » Full story » Print version Search Engine Watch Experts Columns Ron Jones MySpace for Online Learning and Marketing Tools  SEM.EDU While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. If you can pull the aptitude and savvy of students from what they like to do outside class into the classroom, it makes for a more interactive environment. » Full story » Print version Eric Enge SEO Link Building Fundamentals  BY THE NUMBERS Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it's a fundamental requirement for marketing any Web site, regardless of how established it may be. Creative link research can provide you with some real advantages. » Full story » Print version Kevin Ryan Stop In-House SEO Disasters Now!  SEARCHING FOR MEANING Whether you're in the house or outside it, fighting the good fight is never easy. Though we don't do it enough, hat's off to the in-house SEO practitioners everywhere. » Full story » Print version Google Analytics measures the success of your marketing campaigns, keywords, and site content. Track where your visitors come from and what they do on your site, so you can focus on initiatives that achieve conversions and ROI. Google Analytics also integrates easily with AdWords. It's powerful, simple to use, and free. It's web analytics by Google. News from the Search Engine Watch Blog Search Engines Top Source for Local Search Posted by Nathania Johnson  Oct 9, 2008 When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey conducted by TMP Directional Marketing. They found that search engines top the list of sources used first in local search. Here's the breakdown: Search Engines (31%)Print Yellow Pages or ... » Continue reading Yahoo Rebrands IndexTools as Web Analytics; Launches Limited Release Posted by Nathania Johnson  Oct 9, 2008 Last April, Yahoo acquired web analytics company IndexTools and indicated that the enterprise version would be made available for free. This week, Yahoo is rebranding the tool as Yahoo Web Analytics and beginning to roll it out to more users. The tool is already available for advertisers who use Yahoo to ... » Continue reading AdWords Editor Version 6.5 Released Posted by Nathania Johnson  Oct 9, 2008 The new AdWords Editor Version 6.5 has been released and it includes the following updates: A new Keyword Opportunities toolHorizontal scrolling in the data viewAuto-sizing columnsThe column chooser stays open until you click away or hit the Escape keyA calendar added to date pickerImproved HTML export Existing AdWords Editor users will ... » Continue reading Google Stock Downgraded to Hold; Local.com Authorizes Stock Repurchase Program Posted by Nathania Johnson  Oct 9, 2008 Soleil Securities has downgraded Google stock (GOOG) from "buy" to "hold." Their reasoning is that ad-driven companies will see a slowdown to the weak economy and that Google is already experiencing a slowdown in growth of their ad revenues. Soleil analyst Laura Martin downgraded the price target for GOOG from ... » Continue reading New Toolbar Makes Searching Content Easier Posted by Nathania Johnson  Oct 9, 2008 ChunkIt is a new search toolbar that bills itself as an x-ray for search. What it does is search your choice of the "big five" search engines, and then displays results on the right and the textual content of the results on the left. Once the results are loaded, users can ... » Continue reading Search Engine Watch Forum Discussions Google building YouTube to be cash giant  Oct 9, 2008 Google is reportedly on the path of making YouTube similar to an Affiliate Marketing channel. (http://www.ecommerce-guide.com/breakingnews/article.php/3776621) After watching music videos or movie clips, links will be available to Amazon or iTunes to buy the media recently viewed. Will this put more pressure on companies to make more videos? The major ... » Join the discussion DMOZ removed from Google Webmaster Guidelines  Oct 3, 2008 Google Webmaster Guidelines was updated today and "directory submission" is no longer included! Here is what was removed: "Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.” beussery.com/blog/index.php/2008/10/google-no-longer-suggests-directory-submission/ » Join the discussion The myth of duplicate content  Oct 2, 2008 It has long been established that everyone should avoid duplicating content on their websites. It is even on Google's list of forbiddens on its spam report - (http://www.google.com/contact/spamreport.html) under "Duplicate site or pages". Recently, a real estate client of mine found that his ex-partner had not only taken the entire text ... » Join the discussion

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