2008-10-23 Hi Everyone! If you are interested in reaching our audience of small business decision makers please let me know. Our large format ads are all sold out but we do have Premium 125x125 ads available. They are very affordable and a great way to get your business noticed. Have a great week! Rachel Phillips
More Updates to Google Analyticsby Manoj JasraGoogle continues its steady stream of updates to its Analytics product by unveiling numerous new features. This time Google adds features that will be quite useful to enterprise level clients. Google's intent was to add more flexibility into the reporting so that users have the ability to see data sliced & diced which ever they want... Six Keys to a Viral Message that Sticks - Part Oneby Jennifer LaycockI've written quite a few articles about building and launching a viral marketing campaign over the past couple of years. In general, I write about the brainstorming process or how to put your pitches together. In this new series, I'll be looking at the six key components that make people remember a message and therefore, make it more likely they'll pass it on. Economy Down and Google Upby Mike MoranAs we hear optimists tell us not to worry, it won't be as bad as the Great Depression, it seems clear that we're looking at very difficult economic times worldwide. And, as veteran marketers know, any economic downturn means lower advertising expenditures. And so, Google announced a huge gain (what?!) in revenue last week. What's going on here?... Understanding Site Wide Links and Social Media Linksby Jennifer LaycockDebra Mastaler has a great post over at Search Engine Land today that follows up on some questions posed at the Link Building Bootcamp at last week's SMX East conference. Debra fielded questions about both side wide links and the "quick links" that sometimes come with exposure on social media sites like Digg. Where to Go for Keyword Ideas?by Jennifer LaycockIf you've been enjoying Stoney's series of articles on keyword research and organization, you may have found yourself rethinking your own keyword strategy. If so, you might be looking for some more ideas on how to start building out those lists. Can You Make Sense Of Match Types?by Diana AdamsWe've previously looked at Paid Search Advertising Roadmap, Paid Search Rules and Alphabet Soup and PPC. Now let's start looking at keyword matching. How well do you understand match types?... Embracing the Failure Metricby Jennifer LaycockWith fears about the economy impacting everyone's bottom line, small business owners who don't already obsess about ROI are likely to find themselves digging deeper into their data in the coming months. Chances are good they'll start with metrics like conversion rate, cost per lead, time on site and pass along rates. Those are all good, but I can't help but think they're overlooking one that's absolutely essential. Comprehensive Guide to Keyword Research, Selection & Organization, Part VIby Stoney deGeyterA core term and search phrase are similar in that both will be searched and both can provide potential traffic to your site. Core terms, represent a broader topic while the search phrases are simply core terms with added qualifiers, therefore representing a narrower focus. Both core terms and search phrases will be optimized into your website to drive traffic and hopefully, be instrumental in generating strong conversion rates. Comprehensive Guide to Keyword Research, Selection & Organization, Part VIIby Stoney deGeyterAs you research out your core terms you'll notice that there are three types of results produced. The first will be a core term that returns a very small list of search phrases. Almost too small to do anything with. The second is one that produces a healthy list of phrases that you can easily organize for optimization. The third produces an extremely long list of phrases that can be broken up into several other sub-core terms and groups. We'll discuss this latter in detail. Come Join Stoney, Matt, Mack and I in Washington Next Monthby Jennifer LaycockIf you've been wanting to attend a conference to learn more about online marketing, you've got another great shot coming up next month out west. Matt McGee, Mack Collier, Stoney deGeyter and I will be joining several other speakers at the Tri-Cities Convention Center on November 7th for the one day "Learn About Web" conference. If you've balked at conferences recently because you're tightening your belt, you might be happy to hear the show costs just $129, making it an absolute steal! 'How To' White Paper on Mobile Advertisingby Manoj JasraBango today published a practical, 'how to' white paper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help. The "Mobile advertising for newbies" white paper provides hints and tips on running mobile advertising campaigns and analyzes the approach and results of three real campaigns.... Return to the Top of this Page
Return to the Top of this Page In response to... Embracing the Failure Metric
I look forward to reading more! Eric Schechter In response to... Can You Make Sense Of Match Types?Diana, Well said. It is good to remind marketers that Paid Search Marketing is not just a plug and play campaign. To obtain the best return on investment, it requires understanding the match types. Google AdWords is deceptively easy. So easy that marketers make the mistake of giving it the "set it and forget it" strategy. Just negative keywords alone can eliminate unwanted visitors and improve conversion. In some cases, I even stay away from Broad match. Or at least use it long enough to gain exact match keywords, and then disable them. John Ellis In response to... Tweaking Your Copy for SEO Purposes? Tweak it for Message too!Important point here...it's not always what you say but how you say it. In Jennifer's article she gave the example of a negative situation (the exasperation of the employees at the dry cleaners). With web copy (and of course any written and spoken communication), you really want to make the reader feel comfortable and welcome. Be aware of the tone and style you use. You might lure readers to your site with good keywords, then run them off with your approach. Great article! M. Bruce Abbott Return to the Top of this Page Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. Sporge Directory from Skaffe.comUnder new management! All new with low submission prices. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! New! Team Skaffe Directory from the editors of Skaffe.comUp to 4 links for every submission. Free submission for non-commercial websites. Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Return to the Top of this Page Help With Selling Leads Local Business Internet AdvertisingSEARCH ENGINE OPTIMIZATION Keywords In The URL How To Determine Keyword Relevancy To A Page Keyword And Market ResearchLINK POPULARITY How To Build Backlinks Via Google Alerts How To Index Your Blog FasterWEB SITE DEVELOPMENT Need Help With Smart FTP Is School Or Self Teaching BetterPREVIOUS WEEK Small Business Forum Update For October 14, 2008 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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