SearchDay: Building a Data-Driven Organization

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Top Jobs Online Media Strategist Encyclopaedia Britannica, Inc. chicago, United States Director / Manager of Ad Operations Adify San Bruno, United States Interactive Marketing Manager GSI Commerce King of Prussia, United States PPC Specialist Alpha 411 New York, United States Director of Search Engine and Social Media Optimization Howcast Media Inc. San Francisco, United States New York, United States More Jobs Today's Top Story: Eric Enge Building a Data-Driven Organization  BY THE NUMBERS Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a centralized structure driven by the top of the organization. » Full story » Print version Search Engine Watch Experts Columns Kevin Ryan Vote Obama/Google in '08?  SEARCHING FOR MEANING Google CEO Eric Schmidt hit the campaign trail this week with presidential candidate Barack Obama. Did he cross the line? Is there any merit to Google's statement that Mr. Schmidt's personal beliefs are his own and Google isn't backing Obama, just its CEO? » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google Analytics Unveils 7 Major Updates Posted by Nathania Johnson  Oct 22, 2008 Just in time for a weakening economy and the holiday retail season, Google will begin rolling out 7 new features to Analytics over the coming weeks. The new updates are enterprise level features that Google will now be offering for free. First up is an integration with AdSense. This one will ... » Continue reading Yahoo Q3 2008 Earnings: It Ain't Pretty Posted by Nathania Johnson  Oct 22, 2008 Yahoo had its third quarter earnings call yesterday and the news wasn't pretty. I'm not really sure how much the economy can really be blamed for how dismal the news was. Search advertising should be one of the last sectors within advertising as a whole to be affected by the ... » Continue reading Yahoo To Cut Workforce By 10% Posted by Frank Watson  Oct 21, 2008 During their third quarter financial report call today, Yahoo announced they will be cutting their employee numbers by 10 percent. Unfortunately, the employees will not have much coming from any of their Yahoo stocks which are at 52 week lows and the poor financial report will not help improve the numbers. ... » Continue reading 60% of Marketing Budgets Remain Unchanged by Economy Posted by Nathania Johnson  Oct 22, 2008 So far, the majority of marketing budgets are not facing changes or cuts due to the economy, according to survey results released by eMetrics. 60% of respondents said their marketing budgets haven't changed. After that, the news gets a little discouraging. 27.6% said their budgets are being affected negatively, while 6.9% answered ... » Continue reading G1 Officially Available Today, Should You Buy One? Posted by Nathania Johnson  Oct 22, 2008 The G1, a new mobile device from HTC available and featuring Google's brand spankin' new mobile platform Android, is now officially available at T-mobile. But should you ditch your Blackberry, Palm, iPhone, etc to get one? The G1 has a touch screen, similar to the iPhone, but it doesn't have multitouch. It ... » Continue reading Quintura Unveils Site Search, Receives Patent Posted by Nathania Johnson  Oct 22, 2008 Quintura has launched its first site search solution. It's initially only available in the U.S. "Web publishers who add Quintura's free, hosted solution to their websites will realize significant cost savings and generate a new revenue stream," said Yakov Sadchikov, founder and CEO of Quintura. "Online publishers are given a ... » Continue reading Google's My Location Now with WiFi Posted by Nathania Johnson  Oct 22, 2008 Google's My Location technology is cool. When I'm using my iPhone, I just hit a button and it gets a pretty close assessment of where I am, using cell triangulation (yes, I still have a first gen iPhone). Now, Google is outfitting My Location with the ability to use WiFi access ... » Continue reading Marchex Adhere National Presence, Local Impact A New Pay-Per-Click Advertising Channel: Featuring Exclusive Access to More Than 200 Premium Publishers and Top Search and Local Traffic Sources, And One Point of Contact. Learn More Search Engine Watch Forum Discussions Not showing in results after domain expired  Oct 22, 2008 I mistakenly let one of my high ranking domains expire, now I am not showing in the results, does anyone have any experience with this? Do you know how long I could expect it to take before I start ranking again? Cheers » Join the discussion Links in Blog posts  Oct 21, 2008 If someone provides a link to you via a blog post on a blog that has a PR of say 4 or so. What happens after a week or so when that post slides off the homepage and is now on a page with no PR? I assume ... » Join the discussion First Page Estimate  Oct 21, 2008 Hi I have a very perplexing issue. I have several keywords that adsense is saying that I need to raise the maximum bid to ��0.50 from its current ��0.25 level to be on the first page. However when I do a search for that keyword using google no ads appear on any pages Any ... » Join the discussion

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