SearchDay: Focus on Conversions

Today's Columns: » Judging PPC Performance: Focus on Conversions, Part 2  » Charity Events: Search With a Cause  » Economic Depression 2.0  » Link Marketing -- Solve a Customer Problem  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �October 6, 2008

Top Jobs Product Manager, Search Travel Channel Media New York City, United States Traffic Manager Operative Media New York, United States Front End Flash Developer Cheil Worldwide Ridgefield Park, United States Manager - Internet Marketing Lead Generation - NM080576 Northwestern Mutual Milwaukee, United States Marketing Programs Lyris Emeryville, United States More Jobs Today's Top Story: David Szetela Judging PPC Performance: Focus on Conversions, Part 2  PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. » Full story » Print version Search Engine Watch Experts Columns Frank Watson Charity Events: Search With a Cause  SEM CROSSFIRE Our industry affords us a pretty good living -- the people are friendly and helpful for the most part -- and the work is interesting. We should have no problems digging into our pockets occasionally to give to charity. Your next opportunity to do so is next Monday in New York. » Full story » Print version Erik Qualman Economic Depression 2.0  BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? One likely outcome is a permanent shift from traditional channels to online marketing. Yes, online marketing could reach the highest percentage of marketing spend sooner than any of us imagined. » Full story » Print version Justilien Gaspard Link Marketing -- Solve a Customer Problem  LINK LOVE Solving customer problems and publishing that information on your site can be a great way to build both brand awareness and links. Focusing on a niche or soliciting input from your customers are two great ways to develop your content ideas. » Full story » Print version Google Analytics measures the success of your marketing campaigns, keywords, and site content. Track where your visitors come from and what they do on your site, so you can focus on initiatives that achieve conversions and ROI. Google Analytics also integrates easily with AdWords. It's powerful, simple to use, and free. It's web analytics by Google. News from the Search Engine Watch Blog Click Forensics Releases New Trademark Tracking Tool Posted by Nathania Johnson  Oct 6, 2008 Click Forensics has announced a new feature for its solution for advertisers. The feature enables brands to identify and track campaigns that are unlawfully using their trademarked terms. Click Forensics says the trend of trademark infringement in pay-per-click advertising and growing, and marketers need the ability to address the problem ... » Continue reading Meet the New Ask.com (Again) Posted by Nathania Johnson  Oct 6, 2008 After a year of slow but steady growth, Ask.com has redesigned, incorporating Google, Yahoo and Microsoft design elements along with it. Changing things up has helped Ask in the past, so we'll have to keep an eye on whether this gives Ask.com a nice little boost. The first noticeable change is ... » Continue reading Meet the New hakia Posted by Nathania Johnson  Oct 6, 2008 It must be redesign your search engine day. hakia has a new look and it's reminiscent of Yahoo's recent glue pages test with a hint of the old Ask.com. Of course, hakia already distinguishes itself from the "big" search engines by saying that sites with a bunch of inbound links are ... » Continue reading Search Engine Watch Forum Discussions DMOZ removed from Google Webmaster Guidelines  Oct 3, 2008 Google Webmaster Guidelines was updated today and "directory submission" is no longer included! Here is what was removed: "Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.” beussery.com/blog/index.php/2008/10/google-no-longer-suggests-directory-submission/ » Join the discussion The myth of duplicate content  Oct 2, 2008 It has long been established that everyone should avoid duplicating content on their websites. It is even on Google's list of forbiddens on its spam report - (http://www.google.com/contact/spamreport.html) under "Duplicate site or pages". Recently, a real estate client of mine found that his ex-partner had not only taken the entire text ... » Join the discussion Links with OnClick events embedded - good or bad for SEO?  Oct 1, 2008 I have some links that have javascript OnClick in them for added parameters for those who have JS enabled. it takes care of the user functionality. But do the engines ignore the javascript? or the whole link? I could see them viewing this as a form of cloaking ... » Join the discussion

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