2008-10-16 Hi Everyone! Hiring? - Talented, reliable and lovely videographer/editor seeking fun stable job! A good friend of ours, Miss Kamilla Olsen, is looking for her next new adventure. Kamilla and Abby Prince covered our first Small Business Marketing Unleashed in Houston for WebPro News. In addition to being an all-round quality gal, Kamilla has mad skills ;) when it comes to videography and video editing. Here are a couple of samples of her work in which she was the videographer, editor and did all of the graphics as well. Kamilla also has a LinkedIn Profile you can view. If you would like to get in touch with Kamilla you can reach her at this email address: kamilla@smallbusinessanswers.com Have a great week! Rachel Phillips
Site Clinic: When "Free" Actually Costs Moreby Jackie BakerWe've all heard the phrase "You get what you pay for" and deep down we all know it is true. But as small businesses operating on a low budget, it's easy for us to get into the habit of going for what's free when it comes to our websites. The problem is "free" or "cheap" for hosting and other foundational resources comes with major limitations that are costing you much more than you are saving.... The Easiest Links You'll Ever Getby Jennifer LaycockAnyone who has ever spent time on a link building campaign knows how much work it is to create content, build a pitch list and contact people to see about getting the link. Nonetheless, links are essential currency in the land of search engine optimization. I'm willing to bet if you had a chance to pick up links without much more than a friendly email you'd jump on it, right? A Case Study of SEM Campaign Failure and Client Refundsby Stoney deGeyterI ran into a couple of unique situations a few months that really challenged me. Both had to do with unsatisfied customers demanding that we give them money back. Each situation was different and therefore handled differently with a different result. In one case, money was returned, in another it wasn't. Still Trying to Understand Twitter? Think of Post-it Notes...by Jennifer LaycockLast month at fall SBMU here in Columbus, I was trying to explain Twitter to some folks in my social media session who weren't familiar with it. Since I'm a big fan of analogies, I spent the week before the show trying to come up with a quick and easy way to explain Twitter. The thing that kept popping into my head was the idea of a wall of Post-it notes. If you're still having a hard time understanding Twitter, hear me out for one more explanation. Comprehensive Guide to Keyword Research, Selection & Organization, Part Iby Stoney deGeyterA start to finish guide on how to find, analyze, prioritize and organize your keywords. How to create a solid keyword foundation for your SEM campaigns, whether SEO or PPC, that puts you in a stronger position for success and gives you a significant advantage over your toughest competition. Comprehensive Guide to Keyword Research, Selection & Organization, Part IIby Stoney deGeyterBecause keyword research is so crucial, a more organized approach to it is essential. Instead of starting the research process looking for words you essentially already know but are just in an unknown order, you must start the process looking for what is unknown. In order to find those unknown phrases, you have to start with a foundation that will guide you from where you are to what it is that you're trying to find, a list of keywords that can be optimized into your site. Comprehensive Guide to Keyword Research, Selection & Organization, Part IIIby Stoney deGeyterToday I'll show you the research steps involved in finding good, strong core terms that will be the basis for the rest of our research, and provide us some actionable intelligence that will be used throughout the keyword research process. Comprehensive Guide to Keyword Research, Selection & Organization, Part IVby Stoney deGeyterSite owners often begin the research process by first going to the available tools. But you can't really use these tools effectively--or to their fullest potential--until you have some information in which to actually research out. In this step we want to take core terms that we've already discovered and plug them into the tools to help us find core terms that have still remained elusive. Comprehensive Guide to Keyword Research, Selection & Organization, Part Vby Stoney deGeyterThere are four different factors that you need to analyze in determining the relative importance of each core term: Campaign and Goal Tracking from Clickyby Manoj JasraClicky web analytics has just released their own campaign and goal tracking. But these aren't your grandmother's campaigns and goals. No, there are two things that make their implementation very unique... User Reviews As Local Activismby Miriam EllisDiscover how clearly written user reviews give you the power to shape your local economy. This article provides specific instructions for styling your reviews powerfully and describes the real-life incentives for doing so.... Blogs Help Search, Search Helps Blogsby Jennifer LaycockOne of the biggest benefits of building a blog for your company is the increased traffic that comes from new content and new search listings in the search results. In fact, extra listings in the search results is one of the best selling points if you are trying to convince your company to launch a blog. Especially if you're dealing with someone who thinks people don't read blogs. Marketing Feedback Keeps Speeding Upby Mike MoranThose of you who know me realize that I am a big fan of feedback. The very title of my book Do It Wrong Quickly is a snarky way of saying that most of what we do is wrong, and that only by looking for feedback from customers can we realize what is wrong and what actually worked. So, I should be very excited about the announcement today of Yahoo!'s new analytics tool. And mostly, I am. But I am also starting to wonder when fast gets fast enough.... A Little Primer on Latent Semantic Indexingby Jennifer LaycockEver heard of Latent Semantic Indexing? If you're a search marketer, the answer is probably yes. If you're a small business owner, there's a good chance the answer is no. That's ok...it's not a magic term that will turn your optimization efforts upside down, but it is a concept you need to know a little something about. Yahoo! Analytics Rolling Outby Jennifer LaycockSpotted a post by Michael Stebbins over at Market Motive about the roll out of Yahoo! Web Analytics to some Yahoo! store owners, developers and advertisers. While I'm still not a huge fan of analytics from the search engines, I (and most small business owners) are still pretty big fans of "free." Why Social Media Outreach is the Key to Marketing in a Recessionby Jennifer LaycockIf you aren't already barricaded in your basement with a wing stove, a supply of food and water and a small arsenal, chances are good you're wracking your brain trying to figure out how your small business will weather the economic storm. The talking heads have been telling us the bottom is about to drop out for months and with eleventy billion dollars about to get dumped into a mysterious "bailout" package, the rest of us are picking up our buckets so we can start bailing out ourselves and our businesses. What Should You Expect From Your SEO?by Stoney deGeyterKeeping the client's expectations is no longer the job of the salesman but instead becomes the job of the project manager and/or SEO. And it has to be done throughout the life of the optimization campaign. No matter how many times an SEO tries to keep the client's expectation in order there are always clients want and expect more than they are currently getting. Tweaking Your Copy for SEO Purposes? Tweak it for Message too!by Jennifer LaycockOne of the things you should be doing on a fairly regular basis for your web site is running a quick check on your keyword phrases so you can make tweaks to your copy. Just because a word or phrase was popular when you first optimized your site doesn't mean it is now and regular keyword research can help you spot "holes" in the search results that you can fill by creating new content. The Evolution of Online Advertising Technology - More Targeting, Less Privacy (Part One)by Scott BureshPlease bear with me as I go through a brief history of basic online advertising. The evolution of targeted online advertising is interesting, because I believe the perceived harmlessness of early advertising technology and targeting tactics lulled many people into a sense of complacency or perhaps even false security. Dig Deep With Your Research When Building Pitch Listsby Jennifer LaycockOne of my favorite tips when I'm talking about bloggers is sending folks off to Technorati to do a topical search in an attempt to build a new pitch list. It's easy for marketers to focus in on finding the topical bloggers who focus on our vertical. Unfortunately, this can lead us down too narrow of a path and causes us to miss opportunities to expand our reach. That's why it's essential to look beyond the most common stops when building your pitch list. Can You Still Afford to Ignore Blogs and Social Media?by Mack CollierSo is all this blogging and social media stuff really just a fad? Is it going away? Or will most companies need to invest in the coming years in using these tools to better connect with their customers? Thanks to many recent surveys and studies, the future of social media for businesses is becoming much clearer... Bloggers Really ARE Talking About Everything...by Jennifer LaycockI've been having a grand time reading through Technorati's 2008 State of the Blogosphere. I absolutely love their annual release of information because as both a marketer and a communicator, I love to find out what sends people scrambling for their blog to share their thoughts. This year's report is pretty thorough and has a lot of juicy bits of info that give us insight into the communicators of the web. In this post though, I want to dive into the section that talks about what gets people blogging. Do SEO Guarantees Protect the SEO or the Client?by Stoney deGeyterIf SEOs can't guarantee rankings, what can they guarantee? That's a tough question, especially if one is trying to be truly honest with their clients. The prospect of offering guarantees means that everybody must be in cahoots as to what that guarantee actually means, and who it really protects. In Blogging You Need Only Think Small to Get Big Resultsby Karri FlatlaWhen I started a blog on my website a few months ago I felt overwhelmed by the sudden responsibility to post fresh content often. It was as if the minute I created a section on my website called "Blog" I was inaugurated into a writer's hell where I felt both stumped and compelled to write all at the same time, all of the time. Then I realized that I was missing the point of blogging, which is to keep a lively conversation going (even if it's sometimes only between you and the WordPress Dashboard). And if you're a decent conversationalist,... Making Site Search Work for Your You (and Your Visitors)by Stoney deGeyterThe problem with site search on a lot of sites is that they often don't really work all that well. They'll produce good results for some searches but not for others. I've been on a number of sites testing their search only to find that there are "no matches" for exact searches on products they clearly sell. This is a problem. Is Your Copywriting a Detective Story?by Mike MoranEver see a billboard on the side of a bus for a new movie? "Wow" or "Amazing" is a typical quote. But you've heard the occasional story that the full reviewer's quote was actually "Wow, this is the worst musical I've seen in 20 years." or "It's amazing that a studio even released this movie." The people reading our marketing claims often treat them like detective stories, trying to figure out what's really going behind the florid prose. Does that sound like your company?... The Best Damn Web Marketing Checklist for Site Mapsby Stoney deGeyterSite maps provide a one-click path to any destination within the site and a way for the search engines to quickly find and index all site pages. Ensuring that your site maps function properly is an important part in ensuring your visitors can find what they want quickly and all site pages get properly indexed. The Best Damn Web Marketing Checklist for Privacy and Security Issuesby Stoney deGeyterWhile most visitors won't read Privacy and Security pages, they do provide necessary assurances that visitors look for in terms of being able to trust you. However, when visitors do click into these pages need certain information needs to be presented to them to ensure their needs are met. The Best Damn Web Marketing Checklist for Site Searchby Stoney deGeyterSite search is an important element of on-site usability. Both in its ability to help visitors find the information they are looking for, or by being absent if it doesn't produce accurate results. Site search must be able to improve the visitor's experience in your site, otherwise it does more harm than good. MySpace Maintains Over 65% Market Shareby Manoj JasraMySpace.com received 67.54 percent of the market share of U.S. visits in August 2008 among a custom category of 56 of the leading social networking websites according to Hitwise. The market share of U.S.visits to the social networking custom category decreased 2 percent in August 2008 to 6.40 percent of all U.S. visits compared to July 2008. Visits to the category decreased 17 percent year-over-year.... Google's Local Migraineby Miriam EllisListen up and you'll hear the cries and groans of citizens everywhere as they interact with Google's Local entity and come away bruised and confused. What happens when you release a demi-god product into civilization, with the power to change common people's daily lives in terms of their earnings, their activities and the use of their time, and then you fail to back up that super power with adequate support? The past few weeks on the Local scene give a bird's-eye-view answer to that question.... Return to the Top of this Page
Return to the Top of this Page Reader feedback will return next week.Return to the Top of this Page Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. Sporge Directory from Skaffe.comUnder new management! All new with low submission prices. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! New! Team Skaffe Directory from the editors of Skaffe.comUp to 4 links for every submission. Free submission for non-commercial websites. Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Return to the Top of this Page A Few Simple SEO Rules For E-commerce Web Sites Does Freshness Of Links Matter Backlinks And Other Search Engines Back Links Language Meta Tags.. Are They Really History Article Writing For Higher PR SEO And FlashPAY PER CLICK Google AdWords Tips From The Expert Do I Need New Domains For Landing PagesBLOGS & BLOGGING Blog Tips From ProBlogger Wordpress Or B2evolutionSMALL BUSINESS ISSUES Should I Lower My Prices Because Of The Economy What Type Of Insurance Do I NeedPREVIOUS WEEK Small Business Forum Update For September 30, 2008 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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