SearchDay: Obama is Winning the Internet War

Today's Columns: » Obama is Winning the Internet War  » Content Promotion for Link Marketing  » Googloomy Times, Desperate Measures  » Landing Page Optimization: Guessing vs. Testing  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �October 16, 2008

Top Jobs PPC Specialist Alpha 411 New York, United States Director of Search Engine and Social Media Optimization Howcast Media Inc. San Francisco, United States New York, United States Director Ad Network Media Giants New York, United States Director of Search Strategy Teleflora Los Angeles, United States SEO Manager GSI Commerce King of Prussia, United States More Jobs Today's Top Story: Erik Qualman Obama is Winning the Internet War  BRAND EQUITY Election Day in the U.S. is fast approaching and it's anyone's guess who will win...or is it? Based on five key indicators on the Internet, maybe we already know who will next be sitting in the Oval Office. A look at these indicators shows how they can be applied to your business. » Full story » Print version Search Engine Watch Experts Columns Justilien Gaspard Content Promotion for Link Marketing  LINK LOVE Even if your content is great and deserving of links, you won't get very far if no one knows about it. The Web already has a ton of great content and more added each day. You need to promote your content to get noticed. » Full story » Print version Kevin Ryan Googloomy Times, Desperate Measures  SEARCHING FOR MEANING Crashing markets, bank bailouts, and government investments in the private sector are the new norm. Let's take a closer look at what you can do to avoid being caught up in the hoopla. If you're smart about it, you might just benefit from the downside and create your own upside. » Full story » Print version Tim Ash Landing Page Optimization: Guessing vs. Testing  BY THE NUMBERS Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of all visitors who find your page. Even if the expert knew everything about every visitor, they would find that their needs often are contradictory. The real experts on the design of your landing pages are your Web site visitors. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google Releases Display Ad Builder Posted by Nathania Johnson  Oct 16, 2008 Following in MySpace's footsteps, Google's AdWords has released a display advertising builder. Now, you can create your own ad right in AdWords without hiring a designer (Sorry, designers!). While advertising art may suffer (you did used to hire that designer for a reason, didn't you?), many people are looking for ways ... » Continue reading Google Webmaster Tools Adds Hack Alert For CMS Programs Posted by Frank Watson  Oct 16, 2008 Google will be alerting sites to possible hacks of their CMS programs the Google Webmaster Central blog announced today. Nice addition guys. The Google team seems to be adding a lot of helpful tools lately. The links to 404 pages report is another of these which I am writing about in ... » Continue reading FCC Chairman Kevin Martin in Favor of Freeing Up White Space TV Spectrum Posted by Nathania Johnson  Oct 16, 2008 FCC Chairman Kevin Martin is in favor of freeing up the "white spaces" in the tv spectrum between television stations. While concerns over interference have been made by some groups, testing has not shown that to be a problem. As Techdirt points out, the complications found in testing were from ... » Continue reading magnify360 Launches New Paid Search Tool: Google Cost Optimizer Posted by Nathania Johnson  Oct 16, 2008 Search marketing company magnify360 today announced the availability of Google Cost Optimizer. The tool syncs up in real-time with their clients' AdWords accounts and offers automatic responsees to campaign changes such as bids, Ad groups, and keywords. Eventually, other advertising networks will be added and integrated with magnify360's platform. Here are ... » Continue reading Zillow Unveils Automated Quote API Posted by Nathania Johnson  Oct 16, 2008 Real estate search site Zillow has released a new API for automated quotes. With the API, lenders can automate custom quotes to borrowers submitting loan requests. The API will be made available over the next few weeks and will have 5 initial technology partners: Leads360, Mortech, Mortgagebot, NYLX and Optimal ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Top Ten Organic SEO Myths  Oct 16, 2008 Top Ten Organic SEO Myths Myth 1: You should submit your URLs to search engines. Myth 2: You need a Google Sitemap. Myth 3: You need to update your site frequently Myth 4: PPC ads will help/hurt rankings. Myth 5: Your site will be banned if you ignore Google’s guidelines. Myth 6: Your site will be ... » Join the discussion Another Wise Strategic Move By Yahoo!  Oct 16, 2008 Yes, hindsight is 20/20 and being an armchair quarterback is unfair, but man is it freaking fun. Yahoo stock at under $12!!! and it's still not a recommended buy! Sure glad they passed up that $35 dollar per share offer from MS and gave up nearly 60% of the companies value in ... » Join the discussion Dear Google,  Oct 15, 2008 Dear Google, I really would like more control over my ads in the Content Network. Meaning, the ability to target independent campaigns to each critical component of the Network (below) with reporting for each so I can see performance. Important Components of the AdWords Content Network 1. Error Pages 2. Parked Domains 3. Blogs 4. Gmail 5. ... » Join the discussion

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