SearchDay: Landing Page Optimization: Guessing vs. Testing

Today's Columns: » Landing Page Optimization: Guessing vs. Testing  » Googloomy Times, Desperate Measures  » Are You Measuring SEO Success Correctly?  » Where's The ROI?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �October 15, 2008

Top Jobs PPC Specialist Alpha 411 New York, United States Director Ad Network Media Giants New York, United States Director of Search Engine and Social Media Optimization Howcast Media Inc. San Francisco, United States New York, United States Director of Search Strategy Teleflora Los Angeles, United States SEO Manager GSI Commerce King of Prussia, United States More Jobs Today's Top Story: Tim Ash Landing Page Optimization: Guessing vs. Testing  BY THE NUMBERS Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of all visitors who find your page. Even if the expert knew everything about every visitor, they would find that their needs often are contradictory. The real experts on the design of your landing pages are your Web site visitors. » Full story » Print version Search Engine Watch Experts Columns Kevin Ryan Googloomy Times, Desperate Measures  SEARCHING FOR MEANING Crashing markets, bank bailouts, and government investments in the private sector are the new norm. Let's take a closer look at what you can do to avoid being caught up in the hoopla. If you're smart about it, you might just benefit from the downside and create your own upside. » Full story » Print version Mark Jackson Are You Measuring SEO Success Correctly?  AU NATURAL Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly. » Full story » Print version Carrie Hill Where's The ROI?  LITTLE BIZ Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google Translate Adds Widget, Notranslate Code Snippets Posted by Nathania Johnson  Oct 15, 2008 Google Translate has released a few updates to help you translate, or not, your pages for your site visitors. First up is a widget that you can place on your site to offer visitors translation via Google Translate. It's very Google branded, so that may deter some, but here's what it ... » Continue reading Eric Jackson to Yahoo: I Can Quit You, and I Did Posted by Nathania Johnson  Oct 15, 2008 One of the most outspoken investors during the Microsoft-tries-to-buy-Yahoo debacle was Eric Jackson. Mr. Jackson leads a group 146 shareholders that owned a collective 3.2 million Yahoo shares. Those shares were sold last month. Though Mr. Jackson did approve of the Yahoo-Icahn agreement that expanded Yahoo's board by 3 members, including ... » Continue reading ChaCha Selected by Rock the Vote for Mobile Answers Posted by Nathania Johnson  Oct 15, 2008 ChaCha has been selected by Rock the Vote to provide SMS search for the duration of the 2008 elections. Rock the Vote is the effort by MTV to make voting cool among youth. Users can text questions RTVOTE (788683) on their cell phones and receive nonpartisan answers from "politically-trained ChaCha Guides." ... » Continue reading Google, Yahoo Trying to Work It Out with the DOJ Posted by Nathania Johnson  Oct 14, 2008 Google and Yahoo are attempting to avoid an antitrust lawsuit by working with Department of Justice on their search advertising partnership, according to the Wall Street Journal. Details are vague, but the search engines are willing to put extra measures in place per negotiations with the DOJ in order to get ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Dear Google,  Oct 15, 2008 Dear Google, I really would like more control over my ads in the Content Network. Meaning, the ability to target independent campaigns to each critical component of the Network (below) with reporting for each so I can see performance. Important Components of the AdWords Content Network 1. Error Pages 2. Parked Domains 3. Blogs 4. Gmail 5. ... » Join the discussion Analytics and Website Optimizer  Oct 15, 2008 Hi, We use both website optimizer and analytics on several sites. When ever we run an A B test or any type of test we see a big increase in direct traffic and a big decrease in organic traffic. I am 100% sure that this isn't a shift in visitors more analytics having problems. On ... » Join the discussion 100 link "rule" - does nofollow matter?  Oct 10, 2008 So there's an unofficial "rule" that the engines don't follow links on a page after the first 100 or so they find. Not sure how real it is, but for the sake of this conversation, let's assume it's real. The question is: If you have 175 links on a page, and you nofollow ... » Join the discussion

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