SearchDay: Zappos + Twitter = Innovative Success!

Today's Columns: » Zappos + Twitter = Innovative Success!  » Facebook: Get Educated on the Hottest Social Media Platform  » Vote Obama/Google in '08?  » Building a Data-Driven Organization  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �October 23, 2008

Top Jobs Online Media Strategist Encyclopaedia Britannica, Inc. chicago, United States Interactive Marketing Manager GSI Commerce King of Prussia, United States Director / Manager of Ad Operations Adify San Bruno, United States PPC Specialist Alpha 411 New York, United States Director of Search Engine and Social Media Optimization Howcast Media Inc. San Francisco, United States New York, United States More Jobs Today's Top Story: Sage Lewis Zappos + Twitter = Innovative Success!  LINK LOVE Most companies use Twitter as a PR machine, covered in a thin veil of down-home personalization. But Zappos' CEO exposes a deep level of intimacy and behind the scenes information. That's how they connect with their audience, and get links as a result. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Facebook: Get Educated on the Hottest Social Media Platform  SEM.EDU Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. Now it's used to do the same on the Internet campus. » Full story » Print version Kevin Ryan Vote Obama/Google in '08?  SEARCHING FOR MEANING Google CEO Eric Schmidt hit the campaign trail this week with presidential candidate Barack Obama. Did he cross the line? Is there any merit to Google's statement that Mr. Schmidt's personal beliefs are his own and Google isn't backing Obama, just its CEO? » Full story » Print version Eric Enge Building a Data-Driven Organization  BY THE NUMBERS Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a centralized structure driven by the top of the organization. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Click Fraud Declines Slightly in Q2 2008 Posted by Nathania Johnson  Oct 23, 2008 Click Forensics has released click fraud data for the third quarter of 2008. Overall, click fraud declined slightly. And by slightly, I mean barely noticeable. The overall industry average click fraud rate was 16.0% for Q3 2008, down from 16.2% reported for both Q2 2008 and Q3 2007.The average click fraud ... » Continue reading Yahoo's Inquisitor Plugin Now Available for Firefox and Internet Explorer Posted by Nathania Johnson  Oct 23, 2008 Earlier this year, Yahoo acquired the Inquisitor plugin, which is a search suggestion plugin for Safari. A few months later they updated it, but it still remained for the Safari browser. Now, the plugin is available for Firefox and Internet Explorer browsers. Included with the release are algorithm enhancements, and IE users ... » Continue reading New Video Sharing Site for Internet Marketers Launched Posted by Nathania Johnson  Oct 23, 2008 A new video sharing site for internet marketers has launched. It's called IMBroadcast and it's pretty impressive. You can lurk and browse videos or join and upload videos of your own. Videos range from casual advice about keyword tools to raps about social media. The design of the site is clean and ... » Continue reading Blogger Releases Two Updates Regarding iGoogle and Commenting Posted by Nathania Johnson  Oct 23, 2008 Here's a couple of updates that you Blogger bloggers should be happy to learn about. The first is the ability to post directly from a new Blogger widget in iGoogle. Here's what it looks like: The second is the ability to allow comments directly from a blog post's page, to which I ... » Continue reading Google Analytics Unveils 7 Major Updates Posted by Nathania Johnson  Oct 22, 2008 Just in time for a weakening economy and the holiday retail season, Google will begin rolling out 7 new features to Analytics over the coming weeks. The new updates are enterprise level features that Google will now be offering for free. First up is an integration with AdSense. This one will ... » Continue reading Marchex Adhere National Presence, Local Impact A New Pay-Per-Click Advertising Channel: Featuring Exclusive Access to More Than 200 Premium Publishers and Top Search and Local Traffic Sources, And One Point of Contact. Learn More Search Engine Watch Forum Discussions Seeking a Reporting Tool  Oct 23, 2008 I am looking to find a tool that can help my company be more efficient in creating reports with our clients. For most of our clients, we are using just Adwords and we know that there has to be a more efficient way of doing our reports. Can anyone recommend ... » Join the discussion Not showing in results after domain expired  Oct 22, 2008 I mistakenly let one of my high ranking domains expire, now I am not showing in the results, does anyone have any experience with this? Do you know how long I could expect it to take before I start ranking again? Cheers » Join the discussion Lost 1 point on google page rank  Oct 21, 2008 i have a relatively new site, but i had a PR of 2 just after a couple of months. i used the seo browser on "whois domain tools" to fine tune my titles, keywords and descriptions. i also paginated my pages which lead to duplicates on each of those pages. ... » Join the discussion

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