SearchDay: Where's The ROI?

Today's Columns: » Where's The ROI?  » Are You Measuring SEO Success Correctly?  » Reading the Tea Leaves: Interpreting Keyword Reports  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �October 14, 2008

Top Jobs SEO Manager GSI Commerce King of Prussia, United States Product Development Manager Wired Ventures Boston, United States Director of Search Strategy Teleflora Los Angeles, United States Marketing Manager Incisive Media New York, United States Online Sales Manager iMediaRecruiters.Com New York, United States Chicago, United States More Jobs Today's Top Story: Carrie Hill Where's The ROI?  LITTLE BIZ Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson Are You Measuring SEO Success Correctly?  AU NATURAL Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly. » Full story » Print version David Szetela Reading the Tea Leaves: Interpreting Keyword Reports  PROFITABLE PPC Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance? » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google, Yahoo Trying to Work It Out with the DOJ Posted by Nathania Johnson  Oct 14, 2008 Google and Yahoo are attempting to avoid an antitrust lawsuit by working with Department of Justice on their search advertising partnership, according to the Wall Street Journal. Details are vague, but the search engines are willing to put extra measures in place per negotiations with the DOJ in order to get ... » Continue reading Yahoo Begins Offline Advertising Campaign for Search Posted by Nathania Johnson  Oct 14, 2008 Yahoo is beginning an aggressive advertising campaign in order to get people to use it (again) for search. Expect to see display ads (like the one below) and hear radio ads as the campaign unfolds. The Yahoo Search blog posted a radio ad on its blog. It uses the concept of searching ... » Continue reading Omniture Acquires Site Search and Merchandising Business from Mercado Posted by Nathania Johnson  Oct 14, 2008 Omniture has agreed to acquire the site search and merchandising assets of Mercado. Already a partner of Omniture, Mercado's tools were previously integrated with Omniture SiteCatalyst through Omniture Genesis. �Omniture is the top supplier of Web analytics to the retail industry and this acquisition extends our leadership further into merchandising,� said ... » Continue reading Google Webmaster Central Updates Include API Settings and Crawl Error Sources Posted by Nathania Johnson  Oct 14, 2008 Google Webmaster Central has released a couple of updates: one to the API settings and one to the crawl errors feature. Here's the sparkling new things you can do with your API settings: Crawl Rate: You can request that Googlebot crawl your site slower or faster than it normally would (the details ... » Continue reading Posted by   » Continue reading Landing Page Testing for Higher Profits - Online Workshop - October 28th - 12 P.M. EDT Posted by Tim Ash  Oct 13, 2008 Search Engine Strategies and Market Motive are teaming up for a new online workshop series. The next workshop will be an action-packed one on "Landing Page Testing for Higher Profits" hosted by SiteTuners.com CEO and author of Amazon's e-commerce bestseller "Landing Page Optimization: The Definitive Guide to Testing and Tuning ... » Continue reading Health Web Site Wars Continue: HealthGrades Acquires Wrong Diagnosis Posted by Nathania Johnson  Oct 14, 2008 WebMD is apparently the target of yet another merger by 2 major health web sites. Last week, Revolution Health and Everyday Health merged. This week, HealthGrades.com has announced its acquisition of WrongDiagnosis.com. Here's a Compete.com snapshot at how the 5 sites stack up against each other. It looks like Revolution and ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions MySpace Ads - Thank goodness for AdWords!!!  Oct 14, 2008 Today MySpace announced its Ad solution - MySpace Ads. Do I really need to try this? Facebook ads did not perform for me, so why would MySpace Ads? Let's face it, social networking sites just don't seem to monetize. The traffic is very low quality. What's your experience with ads ... » Join the discussion Spider doesnt support cookies - 2 identical sites  Oct 13, 2008 Hi, Situation #1 I am the owner of 1 site with 2 languages (english and spanish). There are no difference regarding URLS for english and spanish the only difference is by cookie. Situation #2 I created a separate site (other URL) only for english in order to get search search with unique URL's ... » Join the discussion switching to a CMS  Oct 13, 2008 I'm about to launch a new site and I'm not very familiar with CMS's, yet. However, I've been told, I might want to consider going with a CMS from the start, because that way I could prevent problems later on if I need to use a CMS. I probably won't ever ... » Join the discussion

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