SearchDay: Measuring a Text Ad's Effectiveness

Today's Columns: » Measuring a Text Ad's Effectiveness  » Google's New Tools for Site Link Strengthening  » Making the Most of Your Local Search Marketing Dollars  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay October 20, 2008

Top Jobs Online Media Strategist Encyclopaedia Britannica, Inc. chicago, United States Director / Manager of Ad Operations Adify San Bruno, United States Interactive Marketing Manager GSI Commerce King of Prussia, United States PPC Specialist Alpha 411 New York, United States Director of Search Engine and Social Media Optimization Howcast Media Inc. San Francisco, United States New York, United States More Jobs Today's Top Story: David Szetela Measuring a Text Ad's Effectiveness  PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality score, which means it can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales. » Full story » Print version Search Engine Watch Experts Columns Frank Watson Google's New Tools for Site Link Strengthening  SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results. » Full story » Print version Gregg Stewart Making the Most of Your Local Search Marketing Dollars  VERTICAL SEARCH Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Social Search Site Scour Now Speedier (Say That 10 Times Fast) Posted by Nathania Johnson  Oct 20, 2008 Social search engine Scour is now faster. Not only that, there's a whole host of new things that have been added. Such as: Search speed improved by 80%���For example, a search for ���shoes��� is averaging .123 seconds with the newly overhauled speed.New layout���Limited the top sponsored results and added more listings per ... » Continue reading Google Learns to Navigate Washington the Hard Way Posted by Nathania Johnson  Oct 20, 2008 Google is finally starting to learn that the Schoolhouse Rock song, "I'm Just a Bill," forgot to include the part about lobbying. Google opened up a Washington, DC office a few years back to handle the minimal lobbying it was doing. But according to a story in the New York ... » Continue reading Yahoo, Zillow to Cut Jobs Posted by Nathania Johnson  Oct 20, 2008 Yahoo and real estate search site are both planning to cut jobs. While Yahoo has been said to have a bloated work force, Zillow's problems are due to the mortgage crisis and a decreased need for home valuations. A Microsoft acquisition might not have saved these Yahoo jobs. Mergers are notorious ... » Continue reading Live Search's xRank Launches xTreme Movers Posted by Nathania Johnson  Oct 20, 2008 Live Search's buzz search product, xRank, has launched a new feature. It's called xTreme movers and it shows you what's gaining popularity the fastest. I headed over to the site to check it out. Today's quick mover is Wii, as in Nintendo's super-fun gaming system. As you can see, a graph shows ... » Continue reading Professor Lawrence Lessig to Keynote at SES Chicago Posted by Greg Jarboe  Oct 20, 2008 Lawrence Lessig, a Professor of Law at Stanford Law School, will be giving the opening keynote at Search Engine Strategies Chicago on Monday, Dec. 8, 2008. The title of his keynote is ���Remix: Making Art and Commerce Thrive in the Hybrid Economy.��� And, if you read the description of ... » Continue reading Google Accepting Gambling Ads in UK Posted by Frank Watson  Oct 19, 2008 As soon as Yahoo and MSN started accepting gambling ads, it was only a short time for Google to join them - as their announcement this week has shown. Obviously Google did not want their competitors grabbing the lucrative advertising revenue. Like Yahoo UK, Google requires a license to be able ... » Continue reading Marchex Adhere National Presence, Local Impact A New Pay-Per-Click Advertising Channel: Featuring Exclusive Access to More Than 200 Premium Publishers and Top Search and Local Traffic Sources, And One Point of Contact. Learn More Search Engine Watch Forum Discussions New features to Yahoo! Search Marketing  Oct 20, 2008 All, I just wanted to let you know about some new features we added today to help you manage your account with more ease. Some of these enhanced geo-targeting features include: *True country-level targeting. No more over-targeting (choosing the default setting of "entire market," which can include Canada and U.S.) ... » Join the discussion Google Webmaster Chat - Wednesday, Oct. 22nd  Oct 20, 2008 The folks at Google are hosting their third webmaster chat (http://googlewebmastercentral.blogspot.com/2008/10/join-us-for-our-third-live-online.html) Wednesday, October 22nd at 9:00 a.m. Pacific time. The featured presentation is John Mueller's "Frightening Myths and Misconceptions." They'll have a "Three for Three" segment addressing issues that have popped up on the Groups board, plus plenty of Q&A. Registration ... » Join the discussion AdWords Advertisers - A Worldwide Conference?  Oct 18, 2008 This may be an unpopular post. I have no idea how many AdWords advertisers there are worldwide, I would estimate around 500,000. But one thing I do know, as a group we give Google around $1 Billion/Month. That's a chunk of change. What surprises me is that we've never organized. ... » Join the discussion

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