SearchDay: The Organic and Paid Balancing Act

Today's Columns: » The Organic and Paid Balancing Act  » The Future of Online Ads: Location, Location, Location  » SEO During E-Commerce Application Development  » Zappos + Twitter = Innovative Success!  » Facebook: Get Educated on the Hottest Social Media Platform  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �October 24, 2008

Top Jobs Internet Marketing Coordinator Invenda Corp Parsippany, United States Online Media Strategist Encyclopaedia Britannica, Inc. chicago, United States Interactive Marketing Manager GSI Commerce King of Prussia, United States Director / Manager of Ad Operations Adify San Bruno, United States PPC Specialist Alpha 411 New York, United States More Jobs Today's Top Story: William Flaiz The Organic and Paid Balancing Act  OUTSOURCED As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. By making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility. » Full story » Print version Search Engine Watch Experts Columns Michael Boland The Future of Online Ads: Location, Location, Location  VERTICAL SEARCH Location awareness -- the concept that a device knows exactly where it is -- is changing the way mobile search works. Search applications are being developed to tap into this capability and serve more locally relevant content. The next steps will be for national advertisers and ad networks to serve ads that are actually useful and actionable for local users. » Full story » Print version Chris Boggs SEO During E-Commerce Application Development  SEM CROSSFIRE E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization. As with large-scale Web site designs and redesigns, putting search engine optimization off until after the fact can be a costly mistake. » Full story » Print version Sage Lewis Zappos + Twitter = Innovative Success!  LINK LOVE Most companies use Twitter as a PR machine, covered in a thin veil of down-home personalization. But Zappos' CEO exposes a deep level of intimacy and behind the scenes information. That's how they connect with their audience, and get links as a result. » Full story » Print version Ron Jones Facebook: Get Educated on the Hottest Social Media Platform  SEM.EDU Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. Now it's used to do the same on the Internet campus. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Microsoft's Net Income Increases by 2% Posted by Nathania Johnson  Oct 24, 2008 Microsoft announced its earnings for the fiscal quarter ending September 30, 2008. For them, it's the first quarter of their fiscal year, while other companies go with the traditional calendar and call it their third quarter. Their net income increased by 2%. This was due largely in part to XBox360, a ... » Continue reading AdWords API Gets an Update and Extra Quota Posted by Nathania Johnson  Oct 24, 2008 Google's AdWords API team has released version 13 of the open source tool. The update includes the following: New geotargeting optionsActive campaign and ad group retrievalCampaign budget suggestions Quality-based bid and quality score supportMobile Image Ad supportEasier MCC account hierarchy retrievalMCC Alerts supportSearch volume data returned in KeywordToolServiceMinimum bids no longer ... » Continue reading AzoogleAds Launches iPhone Application Posted by Nathania Johnson  Oct 24, 2008 AzoogleAds, a division of Epic Advertising, today announced the beta launch of an iPhone publisher reporting platform, iMobilePublisher. The platform will be available as an iPhone and iPod Touch application. Users will be able to payment history, leads, stats, clicks and effective CPCs. Publishers will also be able to sort by ... » Continue reading LinkedIn Launches Market Research Survey Service Posted by Nathania Johnson  Oct 23, 2008 LinkedIn has launched a new survey feature that will enable its members to conduct market research. LinkedIn is an online social network built around business and careers and has 30 million members. �LinkedIn overcomes quality and authenticity issues that other sample providers face,� said Dan Shapero, Director of Business Services, LinkedIn. ... » Continue reading Marchex Adhere National Presence, Local Impact A New Pay-Per-Click Advertising Channel: Featuring Exclusive Access to More Than 200 Premium Publishers and Top Search and Local Traffic Sources, And One Point of Contact. Learn More Search Engine Watch Forum Discussions Is keyword tags totally irrelvant ? will it harm me if I fill it ?  Oct 24, 2008 I am not new to SEO but still this thing have confuses me and I need a response from someone who can confirm this. 1. Is it worth my time to fill the keyword tags ? 2. Will filling keywords cause me more problem than to NOT have keywords tags at ... » Join the discussion Links in Blog posts  Oct 21, 2008 If someone provides a link to you via a blog post on a blog that has a PR of say 4 or so. What happens after a week or so when that post slides off the homepage and is now on a page with no PR? I assume ... » Join the discussion Looking for SEO tool to check my sites  Oct 20, 2008 Hi, I am a web designer and have been working on SEO for a while, got a few sites doing well but I would like to improve on this. I was wondering if you guys had any software to recommend which would analise any given site / page for keyword density, alt ... » Join the discussion

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