SearchDay: Trick or Tweet for CNN

Today's Columns: » Trick or Tweet for CNN  » Use Humor for Link Marketing  » Search Trademark Hobby Kit  » Landing Pages and the Decision-Making Process  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �October 30, 2008

Top Jobs Director, Online Products Wired Ventures Boston, United States Director, Online Products Wired Ventures Boston, United States Internet Marketing Coordinator Invenda Corp Parsippany, United States Online Media Strategist Encyclopaedia Britannica, Inc. chicago, United States Interactive Marketing Manager GSI Commerce King of Prussia, United States More Jobs Today's Top Story: Erik Qualman Trick or Tweet for CNN  BRAND EQUITY Social media is revolutionary. It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that can translate to other media. Companies need to relinquish the total control they've had and allow users, consumers, viewers, etc. to take their rightful ownership. » Full story » Print version Search Engine Watch Experts Columns Justilien Gaspard Use Humor for Link Marketing  LINK LOVE Humor is a great form of content that will give people a reason to link to your content, and help it spread virally. The challenge for most sites is coming up with something funny. Here are some ideas that can be used by everyone, regardless of the size of your marketing budget. » Full story » Print version Kevin Ryan Search Trademark Hobby Kit  SEARCHING FOR MEANING Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Are they simply misunderstanding the search realm and buying funnel? » Full story » Print version Tim Ash Landing Pages and the Decision-Making Process  BY THE NUMBERS Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed. » Full story » Print version News from the Search Engine Watch Blog New AOL.com Launches; Due Diligence on Yahoo Merger Reported Posted by Nathania Johnson  Oct 30, 2008 When I read that AOL.com launched a new homepage, I naturally hopped on over there to see what the new look, um, looked like. It looked the same, except with dark blue trim and web 2.0 stripes in the background for good measure. Otherwise, it still holds the same basic design ... » Continue reading Live Search Implements Instant Answers Into Search Results Posted by Nathania Johnson  Oct 30, 2008 We know that searchers want answers, and there are plenty of answer sites out there to fuel their curiosity. Now, Microsoft's Live Search team is including some answers in their search results. Encyclopedia, Traffic and Horoscope information will now display answers within results. For example, you can type in the question ... » Continue reading Yellowbook Launches G1 Mobile Application Posted by Nathania Johnson  Oct 30, 2008 Local business publisher Yellowbook has launched a new mobile application for the G1, the brand new Android-powered phone. Yellowbook already has apps for Windows Mobile, Blackberry, Palm, and the iPhone. If you want to download it to your phone, follow these instructions: Tap the Browser icon on the home page.Tap Go to ... » Continue reading 14.5 Million People in the U.K. Visited at Least One Blog Posted by Greg Jarboe  Oct 30, 2008 comScore released a study today that found 14.5 million people in the U.K. visited at least one blog in August, representing 41% of the total U.K. Internet audience. �Blogs have become part of the essential fabric of the Internet today,� Herve Le Jouan, Managing Director of comScore Europe said in ... » Continue reading IAB Unveils New Workflow Improvement Initiatives Posted by Nathania Johnson  Oct 30, 2008 The Interactive Advertising Bureau has announced new initiatives aimed at improving workflows and best practices. Here they are: E- Business Interactive Standards, a beta release of an XML-based solution for automating the transfer of business order information between advertising agencies and media companies. Beta testing partners will be implementing and refining this ... » Continue reading Search Engine Watch Forum Discussions Google Endorses Political Candidate  Oct 30, 2008 This is not a political post to support nor detract from any candidate or party. Last night Barack Obama delivered a TV infomercial that any of us marketers would be proud of. Great visuals, controlled themes, Endorsements and powerful stories that stick with people. However, one of these surprising endorsements was ... » Join the discussion Buying Text Links?  Oct 30, 2008 I was wondering what your thoughts were about buying text links. Where is the best place to buy text links? Has anyone had any experience buying permanent text links? I'm actually more in favor of gaining links through article marketing, quality directories, and joint ventures but I'm always willing to ... » Join the discussion Add & Subtract Exact, Phrase, & Broad listing  Oct 28, 2008 Microsoft makes it very easy to add & subtract Exact, Phrase, Broad listing just by a click in a box. But with Google I have to put " " & [ ] around copies of the keywords. Is there a faster / easier way to do this? Also: With Microsoft AdCenter you can ... » Join the discussion

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