Webcast: The Biggest Missed Opportunity in Your Online Strategy

Webcast: Transparent CPL Advertising: The Biggest Missed Opportunity in Your Online Strategy Mobile Version | Web Version

Transparent CPL Advertising: The Biggest Missed Opportunity in Your Online Strategy sponsored by Pontiflex Date: Wednesday, October 15, 2008 Time: 1:00pm EDT / 10:00am PDT Cost: FREE Webcast | Register now! In a tough economy, brand marketers and agencies are adding transparent Cost-per-Lead (CPL) advertising to their banner and search campaigns and increasing returns on their marketing dollars. Sign up for this webinar and learn practical steps you can take today to run open and transparent CPL campaigns. Find out how you can run online banners on CPL pricing models, and optimize campaigns by mapping leads to their sources. Finally, learn from real-life case studies how Fortune 500 marketers and SMBs are engaging brand leads through e-newsletters, community sites and other member acquisition programs. Presenter: Zephrin Lasker, CEO and Co-founder, Pontiflex Zephrin has been involved with online marketing since its inception more than a decade ago. Zephrin is also a serial entrepreneur, having successfully launched two start-ups prior to Pontiflex. Brought to you by Search Engine Strategies, the ClickZ Network and SearchEngineWatch.com. Register now »   |   Forward to a friend » Upcoming Search Engine Strategies Events: SEM Training New York Helen Mills Theater October 14 | Register now! SEM Training Boston Hilton Boston Back Bay November 6 | Register now! SES Chicago Chicago Hilton December 8-12 | Register now! SES London Business Design Centre February 17-20 | Learn more Upcoming Events Boston • Chicago • London • New York • ClickZ Events • Online Workshops • Webcasts To unsubscribe via postal mail, please contact us at: Incisive Media Plc. 120 Broadway, 5th Floor New York, NY 10271 Please include the e-mail address which you have been contacted with. Click here to update your profile or unsubscribe.

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