SearchDay: Small Business Site Architecture

Today's Columns: » Building it Better -- Small Business Site Architecture  » The Ghosts of SEO Past and Future  » Those Mysterious Quality Scores: Fundamentally Simple  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �October 28, 2008

Top Jobs Internet Marketing Coordinator Invenda Corp Parsippany, United States Online Media Strategist Encyclopaedia Britannica, Inc. chicago, United States Interactive Marketing Manager GSI Commerce King of Prussia, United States Director / Manager of Ad Operations Adify San Bruno, United States PPC Specialist Alpha 411 New York, United States More Jobs Today's Top Story: Carrie Hill Building it Better -- Small Business Site Architecture  LITTLE BIZ Businesses built on a strong foundation grow and flourish. Web sites with solid architecture can have stronger search results. If you're thinking about designing or redesigning your small business Web site, get organized before you start. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson The Ghosts of SEO Past and Future  AU NATURAL When banner ads first came out, there was hardly enough inventory to satisfy advertisers' needs. Paid search and search engine optimization changed all that. But SEO, too, has changed radically in the last decade. » Full story » Print version David Szetela Those Mysterious Quality Scores: Fundamentally Simple  PROFITABLE PPC The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into consideration hundreds of factors that the search engines won't reveal. But you don't need to know what those factors are, as long as you create your campaigns correctly and make sure you're giving visitors what they're looking for. » Full story » Print version News from the Search Engine Watch Blog New Campaign Management and Editorial Updates for Microsoft adCenter Posted by Nathania Johnson  Oct 28, 2008 Microsoft adCenter has released a slew of updates for the fall to aid you in your paid search campaigns. The updates include: Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads pageEditorial Improvements: faster reviews, dynamic feedback about why ads and ... » Continue reading Google Reaches Agreement with Authors, Publishers for Book Search Posted by Nathania Johnson  Oct 28, 2008 Google has reached an agreement with the Authors Guild and the Association of American Publishers (AAP), which represented a broad class of authors and publishers to expand online access to in-copyright books and other written materials in the U.S. The publications will come from the library collections participating in ... » Continue reading Baidu Launches C2C Site, Youa.com Posted by Nathania Johnson  Oct 28, 2008 Baidu is getting in the consumer-to-consumer (C2C) game (think eBay or indie sellers on Amazon.com) with a new site, Youa.com. In the beginning, 10,000 sellers were chosen from over 100,000 applicants. 50,000 customers were chosen from Baidu's online communities. "Baidu Youa continues Baidu's tradition of providing the best possible online experience ... » Continue reading LinkedIn Unveils New Search Platform Posted by Nathania Johnson  Oct 27, 2008 Popular professional social networking site LinkedIn is rolling out its new search platform. Like most major releases, it will only be available to a small percentage at first. The new search platform will include: Unified search resultsMore powerful relevance algorithmRedesigned search results page"In Common" (a new field in search results that lets ... » Continue reading Search Engine Watch Forum Discussions Site inclusion in Yahoo News & Finance  Oct 27, 2008 Hi, I am trying to find out how to get a site included in Yahoo News & Yahoo Finance. To the best of my knowledge it is best to submit PRs to some of the top paid PR sites and hope to be picked up by Yahoo. Is anyone aware ... » Join the discussion How Tell Search Engines to Ignore Certain Text  Oct 26, 2008 Hi Everyone! If any can help me with the below I would be most grateful. I would like certain text on my websites (the text at the bottom that states "Copyright � 2008 New Age Communications LLC") not to be indexed by websites. Does anybody know how best to do this? Thank you for ... » Join the discussion local listings "next to the map"?  Oct 24, 2008 How do you get a local listing "next to the map"? I can think of this: 1. Put the address on the website (not in an image) - Does it matter where on the site it is, or will Google have it if it's on a page that has been crawled? 2. Submit ... » Join the discussion

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